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Shaxian snacks used to be one of the most successful fast food brands in China, why is it that today's Shaxian snacks are unloved?

Mention of fast food, many people's first reaction is KFC or McDonald's these foreign brands, but once the country also has a red-hot fast food brand can be said to be a household name, that is, Sha Xian snacks.

Because of the increase in the number of office workers and part-time workers in the city, and their meal time is often very little, so like Sha Xian snacks, a kind of store like the spring up, due to the price is cheap, widely favored by everyone. For the store, the store area does not need to be too large, the guests come to a lot, but also can quickly eat, a small place can be maneuvered to accommodate a lot of guests. The same neighborhood, sometimes there are several Sha Xian snack stores, some in the street corner of the busy area, some on the side of the road, some hidden in the small corner inside the residence. According to statistics, by the end of 2017 there are more than 30,000 Sha Xian snacks in the country ****.

These stores tend to serve this all kinds of people, such as a busy day of office workers, not willing to open fire to cook the newlyweds, just home from school students, because the time is not as fixed as the general restaurant, so not in the meal time can see the scene of the Shaxian snacks full of people. ? However, due to the limitations of Sha Xian snack dishes, a long time not to update the dishes, in addition to the loss of the main body of the audience, coupled with more and more competition in the market, the price is also with the price rise and higher, so gradually did not have the original angry. Some have closed, some are still on the verge of closing.

The main reason for this is the loss of the main audience, often patronize Sha Xian snacks of the majority of wage earners, with the gradual retreat of the tide of wage earners, eat Sha Xian snacks is undoubtedly less and less people. The economy has a measure of the mobility of wage earners index, called the "mustard index", mustard is not sold, that is, fewer wage earners, tight labor, so the number of Sha Xian snacks decreased.