Catering, food, clothing, pharmacies, hotels and other industries, especially enterprises or shops with a certain history, prefer to use the time-honored naming method.

When the ancients set up shops in business, they paid more attention to the names of shop signs, and chose more words with good meanings, which were basically inseparable from 56 auspicious words:

"Shun Yu Xinglong Ruiyongchang, Wan Heng Yuan Li Fu Fengxiang. Taihe flourishes with virtue, and Qian Ji Gong Ren helps Ding Guang. Juyi Zhongtong is full of faith and righteousness, and it is a long-term celebration of beauty and well-being. The new year is just a wide formation, and Runfa Hongyuan is thick and blessed. "

Among them, restaurants use the words "residence" and "building", pharmacies use the word "Tang", silk shops use the word "Xiang" and banks use the word "Heng".

If you want to take the brand name of an old brand, you can refer to these 56 words, such as Quanjude, Hengyuanxiang, Tongrentang, Qingfeng and other old brands.

Method 2: Nomenclature of Ancient Chinese Poetry

The name "Baidu" comes from Xin Qiji's "Jade Case Yuan Xi", "The crowd looked for him for thousands of Baidu, and suddenly looked back, but the man was in the dim light";

The name "IKEA" comes from "The Book of Songs". The son of Yu Gui, appropriate its room home ... ";

The name of "Xinghua Village" comes from Qingming by Li Mu, a poet in the Tang Dynasty: "Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village".

Choose brand names from ancient Chinese poetry and try to be simple and straightforward, otherwise it will not be easy to understand and remember.

For example, "Revlon", the brand name comes from Li Bai's "clouds want clothes and flowers, and spring breeze blows Revlon". Although the meaning is good, relatively few consumers know the source. The name is obviously not easy to remember without knowing the source.

Since the ancient poems that can be excavated now have been exhausted, it is easy for us to think that others have already registered first. What should we do?

You can consider looking for it from ancient Chinese prose. After finding it, you can use it directly or in combination.

Zhuge Liang said in "Yin Fu Jing Ji Shi" that "heaven is also a secret, so the Yellow Emperor got it to climb the sky". From this sentence, a brand name "Emperor Yuntian" can be extracted, which is good for tea, cigarettes and other products, especially in places where the origin of the products has the legend of the Yellow Emperor, such as Huangshan, where it is said that the Yellow Emperor is named after practicing.

Method 3: Naming method of category characteristics

This kind of brand name can be named by surname+product class name, such as Zhou Heiya, "Zhou" is the boss's surname, "Duck" is the product category, indicating that duck is the main product, and "black" is the color feature of the product;

Emotion+product class name can be adopted, such as liking tea, "happiness" is a kind of joyful emotion, and "tea" is the product class name;

You can use the name of crowd+product class, such as "Nongfu Spring", "Farmer" is a crowd with the attributes of a field farmer, and "Mountain Spring" is the product class name of mineral water;

You can use the sense+product class name, such as "Coca Cola", "delicious" is the taste, and "Coke" is the product class name.

You can also use product features+brand name. For example, Italy Power once took a brand name of "Bengutou" which is a combination of three cows, meaning "powerful and bullish". When it is combined with the brand "Bone", you can know that it is made of cow bones at a glance.

Or, conversely, the brand name+interest suggestion can be used. Take the brand name "Li Mochou" given by Italian Power for a gift shop as an example, which means that gifts are not worrying, and the sound is similar to the character "Li Mochou" in Jin Yong's novels, which is relatively simple and easy to remember. If this brand name is used as a shop signboard, consumers will understand what products this shop sells at a glance, and it is also easy to remember.

Method 4: Be familiar with object naming.

Use familiar objects to register as trademarks. For example, hammer mobile phones, nails, candy paper desserts, small pots of tea, spotted cloth, blue bottles of coffee, etc., use items commonly used in life as brand names.

Compared with the new names combined with words, this kind of names is very familiar to everyone, simple and easy to remember, and it can also make consumers feel more cordial without barriers, and achieve the effect of gaining popularity and goodwill.

In addition to daily necessities, we can use natural objects and phenomena, such as the sun, moon, stars, blue sky and white clouds, rivers, lakes, seas, storms, thunder and lightning, etc., such as Golden Sun, Sunshine, Blue Moon, Baiyun Mountain, Haier, Yangtze River, Yangtze River, Qiandao Lake, Samsung, Qixing, Shuiwangxing, Snow Beer, Yurun, Dongfeng Motor, etc.

Looking small, you can use various particles and elements, such as 36Kr, oxygen, gold point atoms, etc.

Even the east, west, north and south directions are used, such as New Oriental, South Black Sesame Paste, Xibei, North and so on.

These living, natural and even man-made objects, such as the Great Wall and Yellow Crane Tower, can apply for registration as long as they have not been registered as trademarks. Those that have been registered can be registered by adding words or changing words.

Method 5: Story-related nomenclature

Some people say that the most important thing for a brand is to be able to tell stories. Tell the story of the product, the story of the brand and the story of the founder. Through the story, we can better communicate with consumers, draw closer to consumers and gain recognition and trust. The same is true for brand names. The names of many famous brands come from historical allusions, famous novels or related stories of founders.

For example, "Alibaba", the story from "Alibaba and the Forty Thieves", is simple and catchy, and also contains the deep meaning of "open sesame";

"Goubuli" steamed stuffed bun comes from the story of the founder "Gouzi". It is said that the buns made by the dog are delicious, the business is particularly good, and he is so busy that he doesn't have time to take care of the acquaintances passing by.

Starbucks comes from the name of the characters in Moby Dick.

"Nike" comes from Nike, the goddess of victory in ancient Greek mythology;

"Remy Martin" comes from the mentor of the Greek hero, Remy Martin Chiron;

"Want Want" is said to come from the little black dog in the dream of the founder;

Another example is "Naixue Tea", which has a love story behind it.

Storytelling, as the most acceptable way for consumers, can make the brand lively and vivid, which is beneficial to understanding, remembering and spreading. It is a valuable brand naming method.

Method 6: Naming of attribute features

The brand name tells you directly what kind of product it is, and the brand name that reflects the product attributes does not have to have the brand name, as long as it can reflect the characteristics of a certain aspect of the product. Such as:

"BMW", although it doesn't have the category of "car", has the same riding attribute as a car, and it is a means of transportation, and "BMW" can give consumers a noble and high-end feeling;

"Mercedes-Benz" and "Porsche" can both reflect the attributes and characteristics of automobiles. "Mercedes-Benz" is a state of rapid driving, "timely" embodies rapidity, and "agile" means "quick".

"melatonin", as soon as you listen, is related to health, which is consistent with its effect of "improving sleep";

"Pinduoduo" does not directly refer to "group buying", but "spelling" is the characteristic of group buying;

"Plant protection" and "plant" mean plants. Although the specific components of products are not mentioned, they belong to the category of plants, which can give consumers a feeling of natural safety.

Another example is the brand name "Italian Power" of Italian Power's product name strategic consultation. "Italian" means creativity and idea, which can reflect the attribute characteristics of advertising and brand consulting industry. Italian power, creativity is the power to detonate sales.

Method 7: Founder Naming Method

Many international brands entering the China market are named after their founders.

For example, Disney was founded by Walt Disney and his brother Roy Disney.

Mercedes-Benz is named after Karl Friedrich Benz, one of the founders of the company and one of the inventors of modern cars.

Chanel was founded by Coco Chanel (coco chanel); Adidas was named after itself by Adolf Adi Dassler (Adolf Adi Dassler).

There are also many local brands named after their founders, such as Li Ning, Wang Laoji, Ma Yinglong, Wang Shouyi, Zhang Xiaoquan, Changyu, Lei Yunshang, Xu Liushan and Li Ziqi.

At present, it is a more suitable era to build personal IP, and the brand name is tied to the personal IP with the founder's name, which will enhance consumers' trust in the brand to a certain extent, and subconsciously feel that "the founder will not use his personal name as the brand name if he is not confident or honest enough".

However, it is better to get the name of the founder. If it is too common, the public recognition is relatively low. For example, there are nearly 300,000 duplicate names in the country.

Method 8: Good wishes naming method

Some brand names themselves have words of good wishes, which make people feel lucky and happy after reading them, so that they have higher affinity and are easier to close the distance with consumers.

Brand names of time-honored brands pay special attention to this aspect. For example, the words of Rui, Xiang, Tai, He, Mei, An, Kang and Fu in the 56 words commonly used in time-honored brands mentioned in the "Chinese naming method of time-honored brands" can all be used in brand names, such as Rui Fuxiang, Lao Fengxiang and Chow Tai Fook.

In addition to time-honored brands, more modern brand names also have many words with good wishes, such as:

"Le" in the name of "Coca-Cola";

"beauty" in the name of "beauty";

"Haha" in the name of "Wahaha";

"Fu" in the name of "Fulinmen";

"Happiness" in the name of "Happy Cake";

"Auspicious" in the name of "Jixiang wonton" and so on.

Seeking good luck is a traditional custom in our country, and it is also the general psychology of the public. Whether out of longing for beauty or because of a little superstition, words with good wishes and expectations are always popular, with positive, positive and optimistic communication effects, and are one of the important methods of brand naming.

Method 9: naming method of benefit efficacy

Named after the benefits or effects that consumers can get after using the product, such as

Daily chemical products:

Head & Shoulders, the smooth feeling of hair flying;

Rejoice, the feeling that hair is light and supple;

Clear, fresh and flying hair, good feeling after dandruff removal;

Comfortable skin, the skin feels comfortable after use;

Libai will turn white immediately after use, and the effect of cleaning clothes will be very good soon ...

Medicine and health care products:

Anal Thai makes your anus comfortable;

Crick, you can see the effect soon;

Look bright and make your eyes bright;

Kangbide, let you regain your health;

Fuyanjie, gynecological inflammation washing is healthier;

Jieeryin, clean and care for your private parts ...

In addition to the fields of daily chemicals and medical care, other products are also suitable, such as Meijiajing, Fragrant, Good Back, Good Memory, Juewei, Pampers, Beinmei, etc., which also have benefits related to the use effect.

In terms of functional effect, we can also use suggestion method. For example, the functional drink "Red Bull" gives people a strong feeling.

In addition, like "Vibrant Coffee" named by Italian Power, according to the survey, the first reason for consumers to buy coffee is refreshing, and the spirit of "Vibrant Coffee" has the effect of suggesting refreshing.

Method 10: nomenclature of raw materials.

Named after the main raw materials of the product or the main components it contains. Such as:

"Fresh Taro Fairy", a delicious food made with fresh taro as ingredients;

"2 1 jinvita", you can know at a glance that you can supplement vitamins;

"Daoxiang Village" gives people a rural atmosphere full of Daoxiang.

However, attention should be paid to the registration of such trademarks, and words should be added before and after the ingredients of raw materials, because the Trademark Law stipulates that "only the quality, main raw materials, functions, uses, weight, quantity and other characteristics of goods" shall not be registered as trademarks, so auxiliary words should be added. Such as:

In the "cotton era", the brand name gives people a feeling of using "cotton" material, but if you register directly with "cotton", it will be risky, and it will be easy to pass with "times";

"Oriental leaves", tea is indeed a "leaf", but it is not significant, so it is difficult to register directly, but adding "Oriental" can pass the registration;

"Wuliangye", although it can be seen that the raw materials come from "grain" food, can be registered by adding "five" and "liquid".

Methods 1 1: nomenclature related to origin.

There are many brands with origin names, such as alcohol such as Kweichow Moutai, LU ZHOU LAO JIAO CO.,LTD, Tsingtao Beer and Harbin Beer, and cigarettes such as Shanghai, Nanjing, Yuxi and Huangshan. These brands exist for certain historical reasons, so it is very difficult to register now.

Paragraph 2 of Article 10 of the Trademark Law stipulates that "administrative place names above the county level or foreign place names known to the public" are prohibited, so we can consider non-administrative mountains and rivers, "administrative place names below the county level" and foreign place names not known to the public, such as Himalayas, Baisui Mountain and Qiandao Lake.

In the use of place names, alternative strategies can also be adopted, such as:

"Beijing" can't be used, you can start with the word "Beijing", like "JD.COM";

"Shanghai" can't be used, you can use "Shanghai", like "Aunt Shanghai";

Instead of "Korea" or "Seoul", you can use a word "Korea", such as "Handu Yishe" and "Han Hou".

Method 12: nomenclature of common salutations.

The common appellation for a certain relationship or a certain kind of people in our daily life can also be used to register a trademark and become a brand name. Such as:

"Laoganma" Chili sauce, "Laoganma" will give you a sense of intimacy, and its approachable brand tonality is very consistent with Chili sauce.

The "Grandma's Restaurant" will also make you feel more cordial and have a feeling of home, and "Grandma" can remind many people of the wonderful taste in their memories.

Nowadays, brand names such as Laoganma and Grandma's House have been robbed, but you can add the name of the product class or the name of the founder before and after the address. Such as:

Mi Laotou, category+title;

Dad candy, name+category;

Yuan Niangniang, name+title;

Master Bao, surname+title.

Methods 13: Numeric correlation nomenclature

Pure Arabic numerals, such as 999 (Ganmaoling), 360 (Finance), 1688 (Purchasing and Wholesale Network), 8848 (Mobile Phone), 7-1/supermarket, etc. For a simple digital trademark, there should be more than two numbers, and if there is no obvious feature, it is easy to be rejected, so you can consider adding numbers and auxiliary words.

At the beginning of the number, you can add categories, such as "Sany Heavy Industry";

You can add people, such as "three dads";

Animals can be added, such as "three squirrels" and "seven wolves";

Plants can be added, such as "three trees", "Mayflower" and "six walnuts";

You can add effects, such as "seven points sweet";

Quantifiers can be added, such as "85 degrees C" and "three and a half meals".

You can also add a number after the brand name, such as "Guojiao 1573", where "1573" is the year of founding; "Haipnokai 1897", where "1897" is also the founding year. The advantage of this kind of trademark is that through the brand name itself, it can have a sense of history and concentration, and then enhance trust.

Methods 14: nomenclature of animals and plants

Plants, such as:

Apple, millet, pepper, potato, watermelon, melon seeds, etc.

Animals, such as:

Panda, crocodile, dragon and tiger, camel, bear, white rabbit, golden monkey, Ant Financial, Phoenix Media, bull, etc.

Why do many brands like to use animals and plants as brand names?

Because these animals and plants are already famous, their names are familiar to the public and easy to remember, which can save a lot of money and time to gain popularity. Since they can "take advantage", why not?

What should I do when all these animal and plant names are robbed?

You can add words before the names of animals and recombine them, such as Tmall, Golden Rooster, Sohu, sogou, Land Rover, Yahoo, Flying Pig, Tuniu, Rookie, Idle Fish, Yilong, Senma, Seven Wolves, Red Dragonfly, White Elephant, Flying Crane, Betta and so on. Not only can't one of the zodiac animals run away, but those that fly in the sky, run on the ground and swim in the water can all be used; You can also add words after animals, such as Nestle, Mother Donkey, Honeycomb, Tiger Tooth, Puff, Prince Frog, Mother Kangaroo, etc.

Of course, you can also add words before and after the names of plants, such as six walnuts, three trees, Huaxi, Taohuaji and so on.

Method 15: naming of historical figures

In addition to the well-known names of animals and plants, the names of famous historical figures at home and abroad can also be used as brand trademarks, which is equivalent to binding and taking advantage of the personal IP of celebrities, which is simple and easy to remember, and is conducive to the spread and promotion of brands.

Famous historical figures in China, such as Du Kang, Qin Shihuang, Genghis Khan, Zhang Zhongjing, Hua Tuo, Lu Ban, Cao Cao, Tang Bohu, etc., including some legendary historical figures, such as Xi Shi, The Story Of Diu Sim, Huang Daopo, Yu Gong, etc., and the characters in fairy tales, such as Nezha, Nu Wa, Pangu, Chang 'e and Seven Fairies, have all been registered as trademarks;

Famous foreign historical figures, such as Nobel, Newton, Napoleon, Elizabeth, Shakespeare, Columbus and Plato, have also been registered as trademarks.

Although such famous figures have almost been registered, some historical celebrities who are not so well-known but have good meanings can still be selected. For example, using this naming method, Italy Power named the case "Flaubert". Flaubert is a world-famous writer, who is regarded as "the founder of modern western novels", and his representative is Madame Bovary. "Flaubert" is not only famous, but also has a good literal meaning, which is more suitable for making brand names of restaurants and alcohol.

To register a trademark with a historical figure, Article 10, paragraph 1 (8) of the Trademark Law stipulates: "The following signs shall not be used as trademarks ... which are harmful to socialist morality or have other adverse effects." As long as it doesn't violate this article, there is still a good chance, but it should be noted that trademarks cannot be registered with contemporary or modern names, such as Lu Xun, Lao She and Bruce Lee.

Methods 16: naming of identity titles

Whether it is related to the industry attribute of the product or not, the identity title since ancient times can also be registered as a trademark. Such as:

Ancient emperors, my emperors, queens, imperial concubines, princesses, sons, princes, doctors who cure too much, imperial doctors, generals, teachers, guards, butlers, managers, shopkeepers, children, servants, etc.

Modern presidents, diplomats, bosses, doctors, nurses, ladies, shopkeepers, nannies, chefs, etc.

If these names have been registered by others first, or rejected because they have no "significant features", you can add surname or category attributes in front of the title, such as Dr. Li, Miss Li, Wang Yuyi, Water Butler, Dental Nurse, etc.

Note: The above method is taken from 16 of the 28 brand naming methods in the reference book of brand name "Super Name".