1, brand support, experienced planning professionals provide you with strong market strategy, market research, advertising, image packaging, promotional projects, public relations planning, tailor-made, to create a dynamic franchise store.

2. Market support company headquarters to integrate various marketing resources, continuously enhance brand awareness and reputation, improve the sales performance of franchisees, and build a broader communication platform.

3, talent support, the company headquarters continued training, and brought together a large number of industry professionals, from technology to management, as well as employees to meet the regular configuration of franchise stores in a timely manner.

4. Training support. The headquarters of the company gathers the best elite talents to form a training and R&D team, which can train qualified grass-roots employees for franchisees in the shortest time, and also provide short-term training for the technical management improvement of franchisees, thus solving the worries of franchisees.

5. Technical support, the information department of the company headquarters keeps abreast of fashion information and constantly develops new products according to the needs of the market.

All franchise stores can keep pace with the world and hold various seminars regularly to continuously improve their capabilities.

So that all franchisees can enjoy uniform quality service.

Disadvantages of franchise stores

1, franchisees are easy to form their own teams, lack team spirit, and are not convenient for unified operation and management.

2. In view of the ownership of interests, many promotional activities and image building are often difficult to implement quickly and effectively.

3. The product price system is prone to confusion and market fluctuation, which is not conducive to the overall development of the brand.

4. In today's emerging brands, franchisees can easily lose their loyalty.

Extended data:

matters need attention

With the increasingly popular entrepreneurial trend, more and more people have joined franchise chain stores, and the disputes about joining have also increased. These disputes are due to the franchise contract. Before joining, the franchise headquarters did not explain the contract content to the franchisees in detail, and the franchisees often signed the contract without in-depth understanding. Under the vague treatment of both parties, it is not surprising that disputes will arise.

In fact, before signing the franchise contract, franchisees should thoroughly understand the contents of the contract to ensure their own rights and interests. Don't think that the franchise contracts are all templates of the headquarters system and cannot be modified. In fact, the contract should be made through mutual agreement. In other words, franchisees should not only open their eyes to see the content clearly, but also have the right to ask for modification of the content.

References:

Franchisee-Baidu Encyclopedia