Bakery Business Plan (I)
I. Introduction of the project
The plan is to engage in a bakery-based store. The name has not been determined. Currently in the planning, for low-end consumers.
Second, the main products
The main products are mainly breakfast pastry, desserts, birthday cake.
Third, the product and service to build
(a) product features
The product pursuit of exquisite beauty, good taste, high quality, the use of imported raw materials, do not put additives. So that consumers do not have to worry about health problems while satisfying the stomach.
The store will be based on consumer preferences and market trends to launch new products, if the market response is good to become will be designated as the store's specialty products. At the same time constantly launch holiday products, such as National Day, Valentine's Day, New Year's Day, Spring Festival.
(B) product competitiveness
1, the pursuit of health and innovation.
2, the store set up a drink cafe area (according to the size of the store), on-site processing and production, which will attract a lot of consumers.
3 (c) service plan
1, food safety in the first place, if the guests do not have a sense of security, the service is no longer excellent will not help
2, pay attention to consumers, so that consumers become repeat customers
3, innovation. In the case of consumer demand and expectations are getting higher and higher, more and more innovative.
(D) additional products
In the operation of the pastry at the same time, we can also introduce some other products, such as milk tea, ice cream and so on.
Fourth, the store site
People flow, people flow, or people flow!
Pastry and milk tea is a fast-consuming product, the flow of people for the key elements of profitability, busy areas is the best choice. Such as commercial pedestrian streets, school groups, young women as a major customer base.
V. Entrepreneurial goals, strategies
(a) Goals
The first year: the main accumulation of entrepreneurial experience, laying a solid foundation, a firm foothold in the market
The second year: the goal is to increase the number of chain stores, expanding the product, to attract more consumers to consume
(b) Advantages and disadvantages of the analysis
Advantageous analysis
1, We use good raw materials, no additives, and products continue to improve and innovate
2. Our in-store sales and takeaway services can attract more consumers.
Weaknesses
1, the opening of the new store consumers do not know much about our basic situation taste, affecting sales
2, product innovation is not easy to accept for consumers who are keen on traditional confectionery products.
3, due to the use of good raw materials, the cost is also a corresponding increase
Opportunity analysis
1, the market is not saturated there is a large profit margin and a large number of pastry consumer group, the market outlook is broad
2, good taste, serious attitude to service, professional level of operation can set up a better reputation
3, a wide range of products, unique flavors, there is a certain competitive advantage. Unique flavor, there is a certain competitive advantage.
Threat Analysis
1, competitors have a fixed consumer base, and will not be willing to reduce the market share of pastry, will certainly take corresponding measures
2, pastry is high-fat, calorie food, some consumers will be able to bear the pain.
Activity planning
1, regularly launched experience activities or consumer DIY activities
2, poster publicity
3, through the network publicity, the establishment of their own public number, there is a set of their own network contacts and publicity
4, interpersonal publicity, you can let friends to help publicize the publicity, word-of-mouth publicity is often more trustworthy than the other publicity
4, interpersonal publicity, can let friends to help publicize, word-of-mouth publicity than other publicity More people trust
Marketing strategy
(a) product strategy
1, according to different consumers to launch different products
2, focus on product packaging
3, for the desire to consume, but are not willing to go to the door of the consumer to provide door-to-door service
4, join the United States Group and other software
5, the use of Now very popular 020 network sales model for network sales
(2) price strategy
1, for consumer spending power and product type to set reasonable prices
2, compared with competitors, set relatively low prices
(3) promotional strategy
1, regular product promotions
2, Add a suggestion book in the store, any comments or suggestions can be made or written directly
3. Membership system
Financial analysis
(a) Funding requirements
First of all, the project needs a business license. The store chooses to rent a room, and then the basic facilities to buy, material purchases. Need to work hard to find good quality and cheap source of goods
(ii) decoration and equipment purchase
The style of store decoration: simple appearance, internal neat and hygienic, signboards have characteristics. Can be designed according to the product demand and equipment equipped with the situation, to facilitate the production of products while taking into account as much as possible the future of the product more into and equipment to add the space required, but also need to comply with the requirements of the layout of the water and electricity.
Equipment purchased according to the product menu, high-quality equipment is more able to make good quality products, and can improve efficiency. The equipment also needs to match the space layout and plumbing of the store.
pastry equipment
1. electric oven (easy to operate, fast preheating, low cost)
2. mixer (mixing eggs, cream, batter, dough)
3. laminating bag, laminating nozzle (stainless steel, mostly flat, round, jagged)
4. molds (stainless steel, round, square, etc.)
5. Counter
6. Knives: serrated knife, knife, spatula, scraper
7. Auxiliary tools: rolling pin, spice box, scale, pan, soft brush, heat-resistant paper.
8. display cabinets
Milk tea equipment
1. sealing machine
2. sealing film
3. freezers
4. cups
5. straws
6. blender
7. water dispenser
8. containers
Bakery business plan (2)
1. Think
(1) Why do I want to open a bakery? (First find out your real motivation to open a store?)
(2) When am I going to open the store? (Is all the money in place before deciding on the right time to open the bakery?)
(3) Where do I want to open my store? (Is the rent in line with your budget?)
(4) What do I want to sell in my store? (Do you understand the future of the store to sell what bakery categories and local sales characteristics?)
(5) Who do I want to sell to? (Will I be able to master the bakery skills myself or will I have to hire an outside baker in the future?)
(6) Who will run the bakery after opening? (Will it be run directly by yourself or will you hire an outsider to manage it?)
(7) How much money am I prepared to open this bakery? (What you can get hold of yourself. How much money is the capital?)
(8) How do I plan to run the store? (This is related to the store decoration and business style, whether it is in line with the mainstream customer preferences?)
2, the principle
1) the first time to open a store do not have to be greedy, suitable for their own strength can be, but the necessary renovation is indispensable.
2) Investment control in 50,000 dollars. Area can not be too small policy and equipment issues.
3)Whether the market can be positioned as a healthy bakery differentiated business bakery business plan bakery business plan.
3. Feasibility Analysis
3.1. disadvantages and threats
1) There are already several local bakeries, and the trend of branding and chaining is obvious, which is very competitive.
2)Craftsmanship of a certain product is not exquisite enough.
3) Store manager marketing management ability (mainly in: sales eloquence, combined with the actual situation of the production of promotional programs, tap the potential market).
Understanding of customer favorite bread and pastry types, customer traffic, customer one-time purchasing power, the main customer classification (women/students, age group), to understand the different locations in Yuxi, the impact of the customer's factors.
Notes
1) Bakery is a customer loyalty industry. So, you have to ensure the quality of the output from the very beginning of the opening. Second: Now the state regulation of the food industry is getting tighter and tighter, there is news that the bakery installed people to implement the QS system, ( ) by then your open store if you can not meet the QS requirements for area and other aspects, will be forced to close. However, I personally estimate that the implementation of this to be not short-term can be achieved (temporarily omitted)
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2) taste and hygiene is also an important consideration for consumers to make purchases, hygiene is a prerequisite, while the taste of the attraction of "repeat business" is crucial;
3) factors affecting the purchase of p> 3) Factors affecting the purchase: freshness (shelf life), taste, location, brand, health, promotions, price, etc. for the decreasing order of important factors bakery business plan investment in business.
4) Evaluation of daily production capacity: how much can be produced in a day and how many products can be made.
4, financial analysis
4.1. capital budget
1) Generally in the case of rent does not count, a question of 30 ~ 50 square meters of the store need about 50,000 yuan of capital. This includes equipment input such as oven, hair drying box, refrigerator, size of the mixer, operating table, etc. about 10,000 yuan; tools such as baking pan, a variety of molds, knives need about 2,000 yuan: shelves, display cabinets 5,000 yuan; the rest of the raw materials, to do business license liquidity, etc. about 10,000 yuan.
2) equipment to second-hand goods.
3) Working capital (at least 30% of the total investment)
4) store rent (recommended forecast monthly turnover of 8% to 17%), store type (depending on the nature of business), lease (generally best for 3 years to 10 years), decoration + space line design (based on the budget, product categories and store style).
5, product positioning and differentiated marketing
1) boutique route: a small number of products can refer to the doughnut.
2) Health (nutrition) bread as a feature:
Featured categories Material and ingredients Target audience
Breakfast bread Students' breakfast
Germ bread Wheat germ as the main Suitable for people with weak gastrointestinal function
Brown rice bread 60% brown rice, 40% rye flour Obesity, diabetes, atherosclerosis and heart disease patients eat <
Algae bread can promote blood circulation
Weight loss bread Bran products as raw materials Containing a lot of fiber
Sugar-free bread Concept of induction
Children's bread Concept of induction Mainly for gimmicks
3) Personalized business: customers can DIY birthday cake, guiding consumers to handmade birthday cake.
4) Bake and sell strategy. After the croissant is done, there is no hurry to bake it right away, but refrigerate it and wait until the guests need to take it out and bake it now.
5) Part of the low-priced franchise to increase the popularity of the main: croissants, Sanfang Qixiang yellow rice cake, honey buns.
6) For example, a store, more than 0.5 yuan of products, so that you can sell more than a small profit .
6, store location and decoration
1) Find a good location to open a store, already have 50% of the elements of success bakery business plan bakery business plan.
2) There has been a lot of glass and mirrors mainly, milk yellow and coffee color.
3) It should look as bright and clean as possible. The light should be soft (focus). Color should be suitable. If the store is large enough should set up some casual seating. Provide a small number of drinks, not only to increase the mood, create a warm and romantic atmosphere, but also to facilitate the guests to rest.
4) The ideal bakery should be opened at the entrance and exit of a large residential area, near the food market, next to the public **** bus station, etc. In short, it should be in a place with a strong sense of life.
7, customer consumption behavior and target customers (combined with the local)
The target consumer group for the groups with a certain spending power, mainly for women, students and children; her (his) habits are: pastry as early morning or late-night snacks, usual snacks, birthday cake, etc..
8, sales channels
1) One of the main ways: have a school, Internet cafes, KTV and so on, some of the sales of wholesale distribution relationship channels. Sales mainly rely on stores to sell finished products, and customized according to customer requirements, home delivery.
2) Some small bakery, and the surrounding factories, enterprises and institutions, trade unions contact, when these units of employees have a birthday, with low-priced production of birthday cake
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establish a perimeter of the sales network, telephone booking and other bakery business plan investment in entrepreneurship. In short, there is competition in everything you do, and the key is to have your own specialty.
9, marketing and promotional strategies
1) Membership system.
2) On the bread rack or bread, with a card cute marking the special advantages of manufacturing bread (art design), and take an attractive name, will let you carefully baked bread, become a super salesman, to customers to sell.
3) Affordable milk, placed and clearly marked and labeled in each bread column.