1. Different products: Starbucks can make the quality level of each store similar, but the level of other brands may vary from store to store. On the whole, the quality control of Starbucks is still good, and big coffee brands such as Ruixing still need to strengthen management.

2. Different delivery methods Starbucks fragrance is the best time within five minutes. After more than ten minutes, all aspects taste completely different. Therefore, Rui Xing can't make white, so she can only make some very traditional things.

3. The price is different. If Ruixing doesn't buy one and get one free, the price is close to Starbucks. A cup of American coffee in Starbucks is about 28, and a cup of American coffee in Ruixing is 2 1. In this case, if there are not many promotional activities, the price will be more expensive.

Extended data:

In Canada, Tims is a national coffee brand with a higher market share than Starbucks. It is famous for its cheap coffee and doughnuts, and its brand logo is a red maple leaf with strong Canadian characteristics. According to statista, the sales of Tims in Canada in 20 18 was 4.93 times that of Starbucks.

Prior to this, two foreign commercial coffee chain brands entered the China market: Starbucks from the United States and Costa from the United Kingdom. With its first-Mover advantage and unique brand positioning, the former has become the largest and most recognized coffee chain brand in China market, and far exceeds the latter in the number of stores (by the end of 20 19, Starbucks had 4,292 stores in China).