"Last year, our sales in mainland China amounted to nearly 200 million yuan, and such a large market for frozen dumplings is hand-packed by dozens of our employees." Zhu Xi, Vice President and Managing Director of General Mills Greater China, told reporters, "Strict wrapping procedures ensure that each dumpling is beautiful in appearance, uniformity, and consistent quality, and wrapped by skilled workers by hand, with the right strength and curvature, which can't be simulated by current machines."
The reporter saw that both the selection of materials and the production process, "Wan Chai Pier" has set strict standards. For example, the production of dumplings, the main stuffing - pork, from China's good pig production areas in Sichuan and Shandong designated purchase, and even the pig killing process requirements are very strict, in the relaxing music, professional imported European equipment for automated one-stop slaughter, so that the pig in the painless death. Zhu Xi explained that the purpose of this is to avoid pigs dying in fear leading to the production of acid in the muscle, affecting the taste and freshness of the meat. "'Wan Chai Wharf' only uses front-leg pork because front-leg pork is 'live meat', which is tasty, elastic, smooth, and does not contain lymph, which ensures safety for consumption, and it is suitable for industrialized production, which makes it easy to control the fat-to-lean ratio." He said.
"Wan Chai Pier" production makes people feel too fine, and even have "complicated" suspicion. In the two hours of the reporter's visit, the workers in the production area washed their hands several times, used to make the filling of the leek is actually a one by one after the selection of a one by one to wash. Even the cutting of vegetables has also developed strict indicators, with a vegetable cutter imported from the United States, according to the requirements of the size of the adjustment, cutting vegetables to be molded at a time to ensure that the particles are uniform, not only the shape of the dish is uniformly beautiful, but also the maximum retention of the juice, so that the nutrients are not lost. In the past, people often did not understand that when you open a frozen dumpling, you can clearly see the fresh vegetables in the filling, and when you eat it, you can distinguish the meat flavor from the vegetable flavor, but the secret lies in the strict control of the standards in the production process, as well as the strict control by the founder of the "Wan Chai Dock", Ms. Zang. The secret lies in the strict control of standards in the production process, and the "secret recipe" developed and confirmed by the founder of the "Wanzai Pier" Zang girl.
According to reports, has a "Wan Chai dock" 70% of the shares of General Mills under the H?agen-Dazs, Betty Wonderful Kitchen and other world-class food brands, "Wan Chai dock" frozen dumplings in Guangzhou frozen dumplings market currently occupies a 50% market share, in Beijing, Shanghai, frozen dumplings market share, and the market share in Beijing, Shanghai, frozen dumplings market share. market share, in Beijing, Shanghai also accounted for 1 / 3 of the market share, annual sales of nearly 200 million yuan.
What the industry says
The initiative to "show the stuffing" reflects the awareness of quality
China Agricultural University, a food expert in an interview with reporters, said that the current Chinese food manufacturers rarely organize consumers and media representatives to visit their own production plant. On the one hand, many confidential production processes do not want to be known by outsiders, on the other hand, many food manufacturers are afraid of being looked at, because of their own or hygiene standards do not pass, or the quality of production is relatively poor. "Wan Chai Ferry Terminal" dares to "reveal", not only shows its confidence in product quality control, but also reflects the courage to accept public scrutiny. The food expert also suggested that consumers, do not buy those cheap to buy those who do not label the ingredient list, do not dare to show the date of production of frozen food, that kind of product not only can not guarantee the nutrition, and may be in the filling in the tampering, cutting corners, and even use protein to pretend to be pork.
In fact, the frozen dumpling industry is facing a life and death crisis. According to the deployment of the relevant state departments, the second batch of the implementation of food safety (QS) market access system for the ten categories of products, including frozen pasta and rice food, the latest January 1 next year, up to the QS access standards of frozen dumplings will not be allowed to market. According to the AQSIQ, the Propaganda Department, the National Development and Reform Commission, the All-China Federation of Trade Unions and the Central Committee of the **** Youth League **** with the deployment of September this year to carry out nationwide "Quality Month" activities, food will become "anti-counterfeiting, to protect the name and quality of the" three major Food will be one of the three main focuses of "Fighting Counterfeiting and Protecting Famous Brand. For the practice of "Wan Chai Wharf", the relevant person in charge of AQSIQ commented that the enterprise took the initiative to grasp the product quality, which is a kind of self-awareness behavior and worthy of emulation by other food enterprises.