Of course there is an opportunity.

Because the Internet is not a tool but an era now. If you miss it, you will miss an era instead of an opportunity. Now is the dividend period of the Internet, so you must seize it.

First, the basic needs

Entertainment and socialization are the basic needs of human beings and the main service content of the traditional Internet. The mobile Internet naturally provides such services. There is no need to analyze the commercial value behind this, so I will briefly mention it here.

Besides games, entertainment mainly includes videos, music and reading.

Xiami Music, with more than 12 million registered users, provides a smooth and almost perfect wireless music solution, listens to music at high speed through Wi-Fi or 3G networks, and is the first in China to launch an offline mode.

Sing: The total number of users reaches tens of millions. The social karaoke mobile phone application has built-in reverberation and echo effects, which can beautify your voice. Intelligent scoring system, the score can be shared with friends PK.

youku: the daily video broadcast volume of the mobile terminal exceeds 15 million, and the monthly coverage of users exceeds 1 million. In June, the average daily PV was 14.12 million, exceeding the sum of iQiyi (7.9 million) and PSS(68 million).

Shanda Yunzhong Bookstore: There are more than 2 million mobile users, including the contents of websites such as qidian, Tea Fragrance, Novel Reading Network and Banshu under Shanda Literature, as well as e-books of many well-known publishing houses and book companies in China, providing consumers with digital goods including books, newspapers and magazines.

Just mention these names for social products: Weibo, WeChat, Momo, skype, etc.

generally, we don't recommend entrepreneurs to choose this kind of projects to start their own businesses. One is to see the corpses all over the city behind these projects, and the other is to see the difficulties behind these projects. Success can't be duplicated. It is necessary to recognize the time, place and people of the project at that time.

Second, record information

I remember that when the smart phone first came out, the APP was all about how to manage the battery, manage the memory, and so on. To put it bluntly, it was to help you manage your mobile phone. As these basic mobile phone management needs are met and cut by the giants, they slowly cut into personal self-information management.

its business logic is to help you manage information, and you don't need a pen record anymore. At present, the main entrepreneurial projects and specific business models are:

51 Credit card housekeeper: help you manage your credit card and record your bills. At present, there are nearly 1 million active users.

digging for money and keeping notes: it helps you to keep accounts with your mobile phone conveniently, so that users can keep accounts and manage their finances anytime and anywhere.

period: I heard that it is a necessary application for many female friends, which has solved the hard times of marking dates on the calendar. Calculate menstrual period and ovulation period according to your records; Pass the health test to let you know more about your physical condition.

plump exercise: record your daily exercise track, distance, speed and other data. You can also share it with your friends.

iOil: how many people have the habit of recording the refueling data of their cars? I did this a few years ago, recording the amount and kilometers of gas every day, and calculating my car fuel consumption and fuel cost. It is more convenient to have an App.

There should be a lot to be explored in the application of such projects. Think about what we need to record frequently in our lives. Birthdays, important days, the baby's growth process? How to generate commercial value and how to make profits requires entrepreneurs to exert their imagination.

third, find a business

The "public comment" mentioned at the beginning is an example of finding a restaurant. Its business logic is to help users quickly find the businesses they need. The theme of this kind of application falls on merchants. Let's see which merchants can apply.

For example, others who help users find restaurants include:

Public comment: The number of independent users on the mobile terminal has reached 75 million, and public comment has been successfully deployed on the mobile Internet. Public comment on the mobile client has become an essential tool for local life.

Taobao Diandian: The biggest difference is that the back-office CRM system of merchants has been opened to realize O2O transactions (not limited to group purchase packages). For consumers, real dishes and comment information, coupled with intelligent ordering system, are "lazy ordering artifacts" realized through mobile terminals such as mobile phones.

others are: customers are like a cloud, easy to order, take-out and so on.

Help users find hotels:

Express Hotel Manager: Quick location, directly find nearby express hotels on the map, which is intuitive enough. Express hotel room information display and telephone reservation are provided, and hotel official website data can be directly connected, and online reservation can be made.

others include: freezing point, hotel talent, hotel specials tonight, hotel secrets, etc.

Help users to find stores are:

Ramen Road: it is a network platform dedicated to collecting all kinds of wonderful designs, goods and shops, mainly including clothing and household products. On the sidewalk, you can buy creative and well-designed goods selected from all over the world at a lower discount price; You can also find various characteristic shops hidden in the corner of the city.

there are also various applications such as "find k" to help you find KTV and so on, which focus on helping users find businesses. Entrepreneurs can think about other businesses that need to be found

Fourth, find someone to serve

This kind of mobile internet entrepreneurship can be said to be the hottest project in the first half of 213, that is, helping users directly find "people who can serve him". Taxi software is such an application, and APP helps passengers directly connect with taxi drivers. This kind of APPlication generally has two APPlication terminals. The direct customer who needs service installs an app, while the service provider installs a terminal app. This can only provide direct service in the era of mobile Internet.

the business logic of this kind of APP is to reduce the link of information communication, directly connect the two ends of the service, and help users find "people who can provide quality services" quickly. Generally, the theme of this kind of application is divided by occupation. Let's see which occupations can be applied.

taxi driver: take a taxi quickly, drip a taxi, take a taxi secretly, and shake a taxi. Help passengers find taxi drivers conveniently and quickly.

car rental driver: it is easy to use the car to provide professional car rental service. When the user sends out the demand, the nearest vehicle will pick you up. High-end models, professional service, and equipped with full-time drivers. Provide a convenient, relaxed and comfortable car.

drivers on behalf of drivers: e-driver, love driver, etc., and improve the traditional driver service industry through mobile internet technology. While greatly reducing the waiting time and the cost of driving service, it will bring safety and convenience to the public. Directly display the five drivers closest to the user, and minimize the waiting time of customers.

Doctor: Chunyu Pocket Doctor, with more than 1 million users, is a mobile phone client that allows users to "self-consult+consult". Users can inquire about their possible diseases for free and ask questions from professional doctors for free. Help users find doctors and consult them conveniently and quickly.

Dentist: Recently, I want to see that Dental Network has just received financing. I want to see that Tooth Network has also launched a mobile App for dentists to ask. Users can consult their doctors about dental problems and directly make an appointment with a nearby dentist to arrange a visit.

Credit card clerk: You can apply for a 51 credit card. You can go directly to the credit card clerks of major banks through this app or the "51 Card" on the 51 credit card. Get excellent service directly.

Barber: There are more than 1 million users of Meimei Bean. Through the mobile phone terminal, the communication channel between users and hairdressers is opened, and an innovative mode combining online and offline in the hairdressing industry is established.

Home Economics: eJiajie, an application for finding hourly jobs based on geographical location, mainly provides house cleaning services. You can call the hourly workers around you anytime and anywhere. It is cheap, convenient and simple to bypass domestic companies.

Lawyer: barrister, a legal question-and-answer tool combining "graphic consultation and telephone consultation"; Answer legal questions raised by yourself or others for you, and make telephone consultation with professional lawyers.

The mobile Internet allows many professions to establish their own personal brands and make information more symmetrical. Entrepreneurial friends think about what other positions can still use the APP? There are too many designers, consultants, accountants, models, singers, photographers, maintenance workers and tailors. There are still many entrepreneurial opportunities here, some of which may not be a big enterprise, but they are also good as a small and beautiful entrepreneurial project.

5. Buy directly

What do you think? Taobao? Well, yes, you can buy a lot of things on Taobao now, but there are still many entrepreneurial opportunities. The business logic of the project is to reduce the purchase links and reduce the purchase cost. More interesting entrepreneurial projects can be realized by using the mobile Internet. Let's take a look at some cases.

Tongban Street: Users can purchase wealth management products through the mobile Internet platform, which is safe, simple and convenient. The wealth management products selected and recommended for users are all zero-risk or low-risk, ensuring that users' principal will not be lost.

Guevara @ Movies: Users can query the movie schedule of the cinema, select the movie times and seats they need to watch, complete online payment, and pick up tickets on their own, which saves the time of queuing for tickets.

flight steward: There are tens of millions of users, who can quickly check flights, book air tickets, learn about the take-off and landing of aircraft in real time, and obtain airport transportation, catering and shopping.

Taobao has all the above purchasing services. It should be said that Taobao will do it directly. But where are the opportunities left for entrepreneurs? Our analysis starts from two aspects: one is to deepen in a subdivision field, and the other is to make full use of the advantages of mobile Internet.

VI. Intelligent service

This is an alternative way. Where human services were originally needed, machines were used instead. Business logic is very simple, machines replace people to serve, and efficiency and cost increase. The most direct thing is the navigation software, which replaces the original ones with many signs "leading the way" at the expressway. There seems to be some now, but not as much as before.

a typical case of other intelligent services:

scenic spot link: a professional scenic spot guide application with more than 3 million users at present. You can zoom the scenic spot map at will, plan the travel route, support scenic spot positioning and compass, and introduce professional voice. A private tour guide who knows all the major scenic spots in China, knows how to have fun, understands history, and arranges time and maps for users reasonably.

Otani Job Network: the largest mobile phone recruitment platform in China, which provides free and reliable job search platform for migrant workers. At the same time, it also provides intelligent and exclusive grassroots human resources recruitment solutions for major enterprises to replace traditional job fairs.

Mobile phone rental: With the help of the unique functions of smart phone such as GPS positioning, telephone, SMS, photo taking, system reminder, etc., we try to change the rental market that has been ruled by the intermediary for a long time and help renters rent the best room with the least money.

I didn't look for the smart service APP carefully. I think there should be more. For example, mobile phone registration platform, various bank apps and so on. In addition, the classification of such APPlications is also a bit vague. For example, a taxi app on a certain program is also an intelligent car service, replacing the original call dispatch center. Anyway, why bother yourself? Classification is just for convenience, and there is no need to be too entangled. For reference only.