The slight cold is coming, the rain and fog are chilly, and the spring is calling.
"I am not in the Jianghu, but there is a legend of my brother in the Jianghu."
The connotation of this sentence is extremely profound. It can be said that it is accurate to post a topic and tailor a hat to Tang Liang, the boss of Chongqing time-honored brand "Tang Feichang".
An adventure last night added another footnote to this sentence.
20 19. 1. 18 night (13th day of the twelfth lunar month).
Corner of Area B of Jijia Wharf, Beibin Road, Chongqing.
The pre-holiday atmosphere with bright lights, criss-crossing rivers, dim lights and people rushing by has a unique joy on the surface, adding a touch of joy and prosperity to the year-end and year-end of the city.
The "Tang Mapo" Chongqing Restaurant in Area B of Liu Jia Wharf is also such a scene, decorated with lanterns and colorful decorations, and went all out to save energy for the peak season sprint.
A few years ago, several close friends got together and walked into this newly opened and distinctive Chongqing-style restaurant to catch up and say hello.
Exquisite decoration, warm and low-key atmosphere ......
The menu is mainly fat sausage and old-fashioned Chongqing dishes. It is fried and boiled, and fried with cold salt water. It is very popular with the old Chongqing cuisine, which is spicy and efficient.
In particular, the fat sausage series is tender and chewy, and the lips and teeth remain fragrant after eating, and the aftertaste is hard to disappear.
During the dinner, the restaurant owner's routine toast, familiar faces and authentic Chongqing children's language made us suddenly realize the connection behind the brand "Tang Mapo" and sighed.
Tang Liang, the boss of Jiuyi, is the founder of the famous local catering brand "Tang Feichang" in Chongqing, and his reputation is abroad. Old Chongqing is proud of his legendary pioneering work.
"I can't find my iron shoes anywhere." I didn't expect to meet you like this.
Twenty years ago, he started from a fat sausage, four tables and a small shop of 13 square meters, and created 24 flavors and more than 300 dishes, becoming an entrepreneurial hero of the people in Sichuan and Chongqing at that time.
Later, due to blind investment, it led to the "failure of Maicheng", and the serious illness gradually faded out of the rivers and lakes. Since then, the brand of "Tang Feichang" has disappeared and the figure is hard to find.
In the end, it became a legend in the hearts of old Chongqing people, an unspeakable regret and a case warning after a meal.
Because the brand "Tang Feichang" is easy to change,
"Tang Mapo" is another emerging brand founded by Tang Liang and Tang Boss in the second year.
Times have changed, and things are unpredictable. ......
The rise and fall of a brand needs a specific background of the times, the general trend of time, geography, people and the world, and the shining of time.
Nostalgia can resonate, the accumulation of years, the creation of new brands, "delicious" is the need for brand continuity and innovation.
However, times have changed, and the days when "good wine is not afraid of the deep alley" are gone forever. In Chongqing's ever-changing catering environment, Tang Liang, which is in its twilight years, should not reproduce its former glory.
Boss Tang's experience proves the classic and importance of the following sentence.
"Life doesn't care what kind of good cards you hold, but who can play them better and more sophisticated.
Fate is only responsible for shuffling cards, but we are always the only ones who play cards.
The charm of language often does not depend on the complexity of description. Sometimes, some simple aphorisms can touch a chord and feel a different kind of thinking.
On the 14th day of the 12th lunar month, it was written strictly in the corner of the exhibition hall of sichuan fine arts institute Luo Zhongli Art Museum in Chongqing University Town.