Thinking of getting rich:

Poor people: Without funds, skills, talents and advantages, why should we start a business?

Wenzhou people: What are you afraid of if you have no advantage? Borrow from others! Borrow an old hen and lay a golden egg!

You must have heard of Shangdao Coffee, which is a well-known restaurant from Taiwan Province Province, China.

But, have you ever heard of Lafontaine?

Do you know what the relationship between Ubushima Coffee and Lafont House is?

the story has to start from 21.

In p>21, Lin Xiaofen, a native of Wenzhou, planned to open a coffee shop. So, she did market research and prepared to join Ubc Coffee.

Lin Xiaofen got in touch with Ubc Coffee, and at the same time, she found a shop in Banyaoqiao, Wenzhou, and everything was ready, just waiting for the technicians who sent Ubc Coffee to come over.

However, it is unexpected that the coffee shop is about to open, but the technicians originally planned by Ubc Coffee cannot arrive in time for some reasons. This can make Lin Xiaofen anxious.

what should I do? The original planned opening date can't be opened, which is a big taboo for opening a store. Moreover, the high rent makes Lin Xiaofen unable to wait for the technicians in coffee on the island.

So, Lin Xiaofen had to make some changes on her own.

Lin Xiaofen first went to Guangzhou to find a menu and a chef, and then asked the chef to adjust the structure of the dishes according to the eating habits of Wenzhou people. In this way, a menu with "coffee steak, guangdong snacks and Wenzhou flavor" was freshly baked.

In November p>21, Lin Xiaofen's "Shangdao Coffee" opened as scheduled. However, unlike most "coffee on the island", Lin Xiaofen's "coffee on the island" only hangs the signboard of "coffee on the island", but the dishes provided have been improved, which is Lin Xiaofen's characteristic.

It turns out that Lin Xiaofen inadvertently broke the image of a coffee shop in the traditional sense, but it just catered to the tastes of Wenzhou people.

Lin Xiaofen's "Shangdao Coffee" was well received by Wenzhou people at once. Many Wenzhou people like to go to Lin Xiaofen's "Shangdao Coffee" shop for tea with friends.

The success of the store made Lin Xiaofen realize that it might be a better choice to leave "Shangdao Coffee". Therefore, she quickly registered Hong Kong Lafangshe International Group Co., Ltd. in Hong Kong and applied for registration of Lafangshe trademark in China. From then on, Lin Xiaofen started her own business.

In August, 22, Lin Xiaofen officially opened the first Lafangshe coffee and food leisure bar in a not prosperous area in the east of Wenzhou.

Although the bar is not in a prime location, it is a quiet world with convenient transportation, which is just the ideal place for the rest people to escape from the noise.

In order to quickly expand the consumer base, Lin Xiaofen designed an attractive advertising slogan "I am not at home, I am at Lafangshe, I am not at Lafangshe, I am on my way to Lafangshe."

It is precisely because this advertisement is easy to remember and loud that Lafangshe was quickly recognized by Wenzhou people and became one of the most popular leisure bars in Wenzhou.

In July p>26, the Qinghai-Tibet Railway was opened to traffic, and Lafangshe also felt business opportunities. Lafangshe also opened on Jinzhu Road in the center of Lhasa at an altitude of more than 3,6 meters. Lafangshe here has four floors, with a business area of more than 2,4 square meters. It has more than 1 tables and more than 5 people can eat at the same time. It is the largest and tallest chain store in Lafangshe.

On the basis of continuing the style of Lafangshe in Wenzhou, Lafangshe in Lhasa has also added items such as mahjong table and wooden bucket bath. Wenzhou businessmen who do business in Lhasa can not only drink coffee, but also taste the fried snails in Wenzhou.

At the same time, Lafangshe, as the only representative of Wenzhou catering enterprises, was included in China Catering Yearbook 25.

Wenzhou people are very good at borrowing chickens to lay eggs. Many enterprises in Wenzhou started with processing or OEM for others. After accumulating certain funds and strength, their own brands were established and gradually became bigger and stronger.

The founder of Shanghai Junting Garment Company is Ms. Wu Junting, a Wenzhou native. After graduating from high school, she first worked for others, and after learning certain skills, she started her own business.

at first, she didn't register her own company, so she had to borrow someone else's company reputation to do business, which made her feel very painful.

However, Ms. Wu Junting endured humiliation and finally owned her own clothing company, and bought dozens of acres of land in Shanghai to attract more employees.

Liu Jianguo, the general manager of Zhejiang Changjiang Electronics Co., Ltd., is also a good borrower.

in the mid-199s, Liu Jianguo became the general agent of Midea air conditioner in southern Zhejiang, and since then, Liu Jianguo has been closely associated with Midea.

Soon, the sales of air conditioners in Liu Jianguo reached more than 8 million yuan.

Liu Jianguo founded Changjiang Air Conditioning Accessories Factory.

September p>2. Changjiang Household Appliances Co., Ltd. merged with Changjiang Air Conditioning Accessories Factory to form Zhejiang Changjiang Electronic Industry Co., Ltd.

in less than 4 months, Liu Jianguo independently developed a new type of intelligent soymilk machine, and used Midea's global sales network to quickly push the product to the market. No wonder Liu Jianguo said that the sail of his career was lifted by the good wind of "beauty".

Nan Cunhui, chairman of Zhengtai Group, once said that it is absolutely smart for me to do a good job of "borrowing", borrowing brains, talents, wisdom and funds.

To start a business, you need too many resources, including capital, technology, talents and wisdom. However, few people can have all the resources when starting a business. Therefore, borrowing from others is the first step in business.

Wenzhou people's sayings:

I think it is absolutely smart to do a good job of "borrowing" and "linking", borrowing brains, talents, wisdom and funds. -Nan Cunhui, Chairman of Zhengtai Group

To be an enterprise, we should follow the trend, and the most important thing is to pursue a kind of harmony, harmony and nature, which is the real beauty.

—— Pan Peicong, General Manager of Tingyu Group