KFC entered Beijing, the ancient capital with a long food culture, in 1987, thus beginning its development history in the country with the largest population in the world. On November 12, 1987, KFC's first restaurant in China officially opened in the prosperous area of ??Qianmen, Beijing. Taking this as a starting point, KFC began to explore, learn from Chinese society and market, and gradually create a management model with Chinese characteristics. In 1992, the total number of restaurants nationwide was 10; by 1995, it had grown to 71. On June 25, 1996, KFC China's 100th store was opened in Beijing. This is a milestone, marking KFC entering a more steady development stage in China. At the same time, KFC's image in the minds of Chinese consumers is growing. In 1999, according to a 16,677 questionnaire survey in 30 cities in China by the world-famous AC Nielsen research company, KFC, the first Western-style fast food to enter the Chinese market, was recognized by Chinese consumers as "the most popular among customers" because of its unique food and quality. "often patronized" brand and ranks among the top ten internationally renowned brands in China. With the gradual enrichment of the company's management experience, the continuous growth of the employee team and the increasingly perfect management system, KFC has greatly accelerated its growth after entering the 21st century. In November 2000, KFC became the first Chinese chain restaurant company to have more than 400 restaurants. The number grew to 500 in October 2001, 600 in February 2002, and the total number 11 months later was 800. So far, KFC has opened more than 1,400 restaurants in more than 200 cities across China, taking the lead in China's catering industry. Not only that, KFC China has also maintained good economic performance. China Yum Brands, the Chinese headquarters of KFC, has ranked first among the top 100 restaurants in China for three consecutive years. The turnover in 2002 reached 7.1 billion yuan. The vast majority of this comes from KFC. Over the past 18 years, KFC has been deeply rooted in China and has formed a high-quality team and a complete management system. At the same time, KFC China has also grown into the largest and most profitable brand in China's catering industry, playing an important role in promoting the development of the entire industry.