This important partnership will focus on launch events in the 17 destinations covered by the Michelin Guide and the promotion of Michelin Green Stars.
Among them, the "Michelin Green Star" newly established in 2020 will reward model restaurants with outstanding performance in sustainable catering.
In addition, the two brands will work together on an exciting campaign to explore and promote craftsmanship and exceptional terroir around the world.
Figure 1: Rémy Martin joins hands with the Michelin Guide to promote sustainable cuisine. “Rémy Martin becomes an international partner of the Michelin Guide and will further help us promote Michelin Green Star restaurants. The two brands share the same values, including a commitment to craftsmanship.
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said Gwendal Poullennec, International Director of the Michelin Guide.
Figure 2: Gwendal Poullennec, International Director of the Michelin Guide “There is an inseparable connection between Rémy Martin and the Michelin Guide – we are both excellent French brands with a world-renowned reputation.
Brand awareness. The two brands that mark the gourmet journey join hands to shoulder the responsibility of protecting the gifts of terroir. This cooperation is not only our endless love for food, but also demonstrates our firm commitment to terroir.
I believe that through teamwork between both parties, we can achieve fruitful results in sustainable catering."
Said Rémy Martin’s Chief Cellar Master, Baptiste Loiseau.
Figure 3: Baptiste Loiseau, Rémy Martin’s fifth chief winemaker. The Michelin Guide’s international partner Rémy Martin’s chief winemaker and Michelin Guide reviewers each inherit the unwavering legacy of their own brands.
Values ??and Vision.
In order to further convey the values ????of both brands, Rémy Martin will join hands with the Michelin Guide in the 17 destinations covered by the Michelin Guide in Europe, Asia and the Americas, and witness the shining highlights of the stars in the high-profile star restaurant award ceremony
time.
These award-winning restaurants are breathing new life into the world of gastronomy every day, and Rémy Martin will serve as an international partner with the Michelin Guide to create co-branded content, including interviews with award-winning restaurants, to showcase their extraordinary talent, creativity and personality around the world.
Their shining star shines brighter.
Figure 4: Rémy Martin will witness the highlight moments of star-rated restaurants together with the "Michelin Guide", making their shining star shine even more. Remy Martin has become a supporting partner of "Michelin Green Star". Since the launch of "Michelin Green Star" in 2020, "Michelin Green Star"
Guide has been encouraging restaurants that are at the forefront of sustainable practices.
Restaurants that have received Michelin Green Stars are taking a variety of effective measures to fulfill their green commitments based on the concept of sustainable development. They are showing the industry how gourmet food and exquisite cooking will change the rules of the industry and how they can work hard to create a more responsible world on their own.
, a greener society.
At the same time, Rémy Martin has been committed to brewing excellent Cognac since 1724, brewing bottles of extraordinary wines in the Grand and Petit Champagne areas in the heart of the Cognac region of France.
As early as 2012, Chateau Rémy Martin began to implement the "Wonderful Sustainability" strategy to protect precious terroir, promote biodiversity, minimize environmental impact, and encourage its cooperative grape farmers to commit to sustainability.
development of agriculture.
Now, Rémy Martin and the Michelin Guide will work together to make the environmental commitment of Green Star restaurants more widely known.
Whether it is launching more sustainable initiatives at the Michelin Guide awards event or sharing more sustainable food recipes through social media every month, it will effectively increase people's industry awareness of future gastronomic challenges and encourage the entire industry.
and foodies actively driving change and working together for a more sustainable future.
Figure 5: Chateau Rémy Martin, which implements the strategy of “Excellent Sustainability”, will join hands with the Michelin Guide to crown supporters of the sustainable catering industry. From Cognac terroir to global terroir: a wonderful journey of discovery and Rémy Martin’s brand logo
It also perfectly explains the determination of this cooperation: keep your feet on the ground and look up to the stars.
Figure 6: The Rémy Martin brand logo perfectly interprets: Keep your feet on the ground and look up at the stars. We will officially announce our cooperation information at the Michelin-starred restaurant conference in Kyoto-Osaka on October 19, 2021, and announce more follow-up related activities.
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About the Michelin Group The Michelin Group is committed to improving sustainable mobility for humans.
As a leader in the global mobility industry, Michelin designs, manufactures and sells suitable tire products, services and solutions based on user needs; it publishes travel guides, hotel and restaurant guides, maps and road atlases, and provides digital services to help
Travelers obtain rich information and unique travel experiences; develop high-tech materials to promote the development of the transportation industry.
The Michelin Group is headquartered in Clermont-Ferrand, France, and has 123,600 employees in 170 countries.
Its 71 factories produced 170 million tires in 2020.
About Rémy Martin Founded in 1724, Rémy Martin is a world-recognized expert in premium Champagne Cognac.
The passion for nature, the heritage of the family business and the unremitting pursuit of excellence have contributed to Rémy Martin’s rapid development in the past three centuries.
Relying on the excellent cognac brewing technology and the traditional style passed down from generation to generation, Rémy Martin Winery now has a variety of high-quality Champagne Cognacs, including Rémy Martin X.
Top Ma V.S.O.P high-quality Champagne Cognac, etc.
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