Director Zhu also told reporters that whether the Xiangyang Road market will continue to exist after exiting the city center depends on all aspects and does not rule out the possibility of disappearance. Director Zhu said: "The store agreement was signed in May last year, and the contract term is 1 year, so whether to relocate should be considered in May this year at the earliest."
When interviewed in Xiangyang Road Market yesterday, the reporter found that most owners simply didn't know about the relocation of Xiangyang Road Market.
Relocation is theoretically once a year.
The story about the relocation of Xiangyang market has been rumored once a year since it was officially opened in May 2000, but the most sensitive time appears in the update period in May each year. In this regard, both investors and small business owners understand very well: this market has always been temporary.
It is reported that in 1992, Xuhui District Housing Office, China Enterprise, Shanghai Jiushi and Shangtou Real Estate jointly established New Shanghai International Mall Development Co., Ltd. and began to develop Xiangyang Road. 1996, with the approval of relevant departments, the plot was leased to a developer of a company in Hong Kong to build a building. According to the agreement, New Shanghai International will relocate the residents of the plot. However, due to the delay in the arrival of funds in Hong Kong, the land was abandoned after the relocation. In May 2000, New Shanghai International was allowed to set up Xiangyang Road Market on this land first, so as to maintain the company's financial expenses through the income from the temporary market. "Once the funds from Hong Kong are in place, that is, when the cash is cleared, the Xiangyang market will fade out as scheduled." Zhu Liankou said: "Therefore, this brings the saying that Xiangyang Road Market will be relocated every May."
The time depends on when 2 billion yuan is in place.
Zhu Liankou said: "The relocation of Xiangyang Road Market depends on the availability of funds. That company in Hong Kong has to pay us more than 2 billion yuan in rent, late fees and fines to get the whole plot for development. At present, there is no clue as to when this 2 billion yuan fund will be put in place. Besides, such a large sum of money does not mean taking it. " According to the analysis, even if Hong Kong's capital is in place recently, according to the current situation, it will definitely take time to reposition the market.
The reporter also learned that the land leased to Hong Kong companies at that time included not only 24,000 square meters of Xiangyang market, but also more than 7,000 square meters of Nanchang Road Market and 100 households and businesses along Huaihai Road in Shaanxi Road, with a total area of about 40,000 square meters.
Whether the whole exists is still a mystery.
Xiangyang road market faded out of the city center, can it be another fire? For finding a new market position, can New Shanghai International successfully achieve its goal? In addition, do shareholders choose to continue cooperation, or take the funds and divide them? These problems will be the key to determine the future fate of Xiangyang Road market.
It is understood that New Shanghai International Mall Development Co., Ltd. has experienced several rounds of shareholder changes in recent years. Initially, Xuhui District Housing Office, China Enterprise, Shanghai Jiushi and Shangtou Real Estate evolved into Cheng Kai Holdings (60% shares), and Shangtou held 40% shares. At present, shareholders have not discussed this issue in depth. In other words, if all goes wrong, Xiangyang Road market may not exist.
Even if another Xiangyang market is built, it is definitely not that these 870 shops will continue to operate in another place intact. If it is rebuilt in another place, the management department will first renew the contract or sign a new agreement according to the principle of "two-way choice", and then choose honest merchants who do not make and sell fakes and do business in a civilized way. It is the first thing to rebuild the reputation of Xiangyang Road market.
The relevant person in charge of Yingyou Consulting Company, a veteran in the domestic shop opening industry, said: "In fact, Xiangyang Road market cannot be copied. Although other commercial streets can imitate Xiangyang Road market in form, business needs not only commodities, but also brands and culture, which cannot be copied in a short time, and it is even difficult to form in a long time. " This feature determines that the possibility of recreating a Xiangyang Road market is slim.
Interested owners of mid-range shopping centers
The theory of "relocation" will spread once a year, and the "anti-immunity" of small business owners will be strengthened day by day. It is understood that the agreement between Xiangyang Road Market and the owners is signed once a year, so Xiangyang Road Market will be relocated as early as May next year.
"A considerable number of owners in Xiangyang Road Market were transferred from Huating Road. They are very mature in small commodities and have their own brands, wholesale networks and regular customers. " Manager Feng Wei of Shanghai Desert Island Real Estate Studio said: "Their strength determines that quite a few mid-range shopping malls will be interested in cooperating with them, mainly those large shopping malls that sell or rent small shops separately. In addition, the street shops on the branch road of fashion commercial street will also breed new business opportunities, and the value of such shops will rise again. "
An owner of Xiangyang Road Market thinks, "In the future, he may choose to settle in some shopping malls, but it depends on the business circle around the shopping mall's geographical location. Generally speaking, they will not settle in shopping malls with mixed goods, but prefer street shops and mid-range shopping malls around the central commercial street. " This location mentality will inevitably lead to the fate of many mid-range shopping malls in Shanghai being "choosy". Now many shopping malls are actively attracting investment, because there are many shopping malls, but the profits are good. The insiders believe that "there are not enough shops in Shanghai that meet the real needs. In the future, stock shops will experience the pain caused by structural adjustment. "
If you move, it will bring new business opportunities.
Although some subway shops in Wang Jie are on the rise, the business of subway shops in Zhongshan Park and Longyang Road is sluggish. The insiders believe that the relocation of Xiangyang Road Market will bring new planning and design opportunities to Sheng Hui shops in the Asia-Pacific region of Longyang Road. According to the analysis, "the geographical location of the underground shops in Sheng Hui, Asia-Pacific is actually similar to the People's Square, which determines that Sheng Hui, Asia-Pacific has advantages that cannot be ignored compared with similar shops. From the perspective of urban regional function, the underground shops in People's Square are surrounded by a political and cultural area, where the municipal government, Shanghai Grand Theatre, Shanghai Museum, People's Park and other buildings gather, while large shopping malls such as New World and Eleventh Store are distributed around. Asia-Pacific Sheng Hui underground shops are also surrounded by a political and cultural area. The Pudong New Area Government, Shanghai Science and Technology Museum, Century Park and the Oriental Art Center under construction with a total investment of about 780 million yuan will be gradually completed, and large shopping malls such as Thumb Square in the nearby Yang Lian community will also start. " However, experts cautiously believe that the current lack of business popularity in Pudong is a challenging problem.