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What is Zigong Observation?

Zigong Observation Client is the flagship integrated media communication platform created by Zigong Fusion Media by introducing new concepts and new technologies of "media + government service business".

Media introduction:

Media is the media that spreads various information, that is, all forms of material tools that carry and transmit information from the communicator to the receiver in the process of information dissemination. .

Category:

1. The first type of media. The method of receiving information from each other using direct, simple and intuitive interactive methods such as gestures, semaphores, and beacons is a traditional and primitive form of media. It is characterized by being intuitive and fast, but it is greatly limited by natural conditions, such as weather and light. , natural obstacles, etc.

2. The second type of media. Including letters, paintings, texts, symbols, prints, and photography. In this method of information exchange, the receiver of information relies on the visual senses to receive information, and the sender of information begins to use certain communication facilities and tools.

3. The third type of media. Both the sender and the receiver of information must use communication facilities. Such media include telephones, records, movies, radio, television, mobile communications, etc.

4. The fourth type of media. Internet media is separately listed as the fourth category of media because its media methods and information carriers are different from the third media.

Development status:

Media refers to "mass media". The broad mass media includes newspapers, magazines, television, radio, movies, books, audio-visual products and the rapidly rising Internet. Based on statistics and calculations from various data collected as of March 2012, the total output value of China's media industry in 2011 was 637.9 billion yuan, an increase of 15.2% over the previous year.

Looking at the market structure of various industries in the media industry, in 2011, newspapers and television accounted for 31% of the overall media industry market, and the scale of Internet business reached 42% of the overall media industry market, accounting for almost 10% of the media industry. Half of the country. The market scale of media such as broadcasting, periodicals, audiovisuals, and movies is small, and there is limited room for maneuver in responding to the impact of changes in the media environment.