With the popularity of the Internet in people's lives, more and more people feel the convenience brought by the Internet. On the Internet, people can carry out various entertainment activities. Due to the development of science and technology in modern society, many applications combined with the Internet have also created employment opportunities for more and more people. Since the Internet has brought great changes to all aspects of people's social life, more and more people cannot do without the Internet, and more and more people feel the convenience of the Internet. In addition, many people have found new employment opportunities on the Internet. They are good at discovering business opportunities and looking for development opportunities, so in the era of big data, they can also be at the forefront of the development of the times.

Many short video platforms are now very popular. Therefore, many people publish their own short videos on these short video platforms and become very popular Internet celebrities. Many Internet celebrities gain traffic and increase their income by making short videos and increasing the playback volume of their short videos. For Internet celebrities, shooting short videos is also a kind of job. Not only does it need to have an attractive plot, but it also requires the ability to edit videos. However, the themes of each Internet celebrity's short videos are different. There are Internet celebrities in the beauty category, there are Internet celebrities in the food category, there are also Internet celebrities in the beauty category, etc. These Internet celebrities gain through their own videos. Play traffic.

Li Ziqi is also a short video producer who became popular through short video platforms. Li Ziqi shows ancient Chinese traditional culture to people across the country through online videos, and personally practices and inherits ancient Chinese traditional culture, inheriting traditional practices handed down from ancient China. Li Ziqi's videos allow people to see that he is seriously inheriting traditional Chinese culture. Therefore, she is also known as a walker of Chinese pastoral culture. Li Ziqi's videos are very popular on the Internet and have even spread overseas, attracting the attention and recognition of many overseas fans and enhancing foreign friends' understanding of traditional Chinese culture.

The short videos shot by Li Ziqi not only brought traffic to herself and made more people know about herself, but also allowed more people to understand ancient Chinese traditional culture through short videos. , and even let Chinese traditional culture go to the world. Li Ziqi's approach uses a method that is acceptable to people to spread ancient Chinese traditional culture to people. Compared with some deliberate advertisements, Li Ziqi's videos are more attractive and interesting, so she spreads ancient Chinese traditional culture in this novel way, which will not only be welcomed by many people, but also allow more people to learn and Inherit ancient Chinese traditional culture.