With the development of our country’s economy, our country’s retail industry is developing at an alarming rate. Domestic and foreign retail giants such as Wal-Mart, Carrefour, Lotus, Bailian, Gome, China Resources, and Metro have seized the beachhead. , to carve up the cake of China’s retail industry, coupled with the rapid development of local local chain supermarkets, has led to a sharp increase in retailers’ demand for artistic talents.

We can take a look at the following set of data :

Total number of retailers’ stores (units) as of date

Walmart 184 in 2007 (Walmart official website)

Gome 800 in 2006 (TOM Technology)< /p>

Suning 350 2006 (TOM Technology)

Dixintong 700 2007 (Tianji Yesky mobile phone)

Carrefour 95 2007 (Carrefour official website)

100 Best 39 in 2006 (21st Century Business Herald)

Bailian 30 (Department Department) in 2007 (Oriental.com)

Yi Chu Lotus 75 in 2007 (Yi Chu Lotus official website)

China Resources Vanguard 2148 2007 (China Resources Vanguard official website)

Metro 33 2006 (Sina Finance)

Tesco 45 2007 ( Lianshang.com)

Century Hualian 49 (large store) 2007 (Century Hualian official website)

1960 (franchise)

Large-scale shopping mall (Wal-Mart, Carrefour, Parknshop, Bailian, Lotus, China Resources Vanguard, Metro, Tesco, Century Hualian) Total: 2,698 stores, with an average business area of ??8,000 square meters per store, and one artist for every 1,200 square meters Calculation (a common method for staffing artists in large supermarkets): approximately 17,987 artists are needed.

Total number of small and medium-sized stores (Gome, Suning, Dixintong, Century Hualian (franchise)): 3810, each store is equipped with a full-time (part-time) position: approximately 3810 artists are needed

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Based on the above data: the above-mentioned stores require 21,797 artists. If it is a comprehensive local large-scale store (such as the New Lingnan Supermarket in Zhanjiang), it is conservatively estimated that the number of artists required will not be lower than the above number. 10 times (taking Zhanjiang as an example, Zhanjiang has large supermarkets such as Aiqun, Hailian, Xinlingnan, Trust-Mart, Aihua, Gome and other large stores).

2001-2005 were the fastest growing years for China’s chain industry. In the first four years, the annual store growth rate of China’s top 100 companies was 51% (from: Sohu.com)

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At the Gome Global Home Appliances Forum Summit on April 15, 2007, the president of Gome announced that hundreds of mobile phone stores will be opened in key cities this year. The sales target of mobile phones in 2007 is 19.8 billion to capture the domestic market share. 10%, (from: Beijing Evening News)

On April 14, 2007, Suning also announced that it would independently operate mobile phones, digital and IT products (from: Beijing Evening News)

From It is not difficult to see from the above data that China's retail industry is growing rapidly. While growing, in addition to the construction of hardware, the most important capital of enterprises is talent. The competition between enterprises is ultimately the competition of talents, and art talents They are indispensable technical employees for every large-scale store. At present, there is indeed a shortage of art talents in our country. The demand for artists in the market is getting stronger and stronger, and the conditions are getting higher and higher. Corresponding professional art training There are still few or even no institutions (such as in western Guangdong).

Nowadays, art practitioners in large-scale stores can be roughly divided into several categories:

1. Those who graduate from art and design majors and then engage in planning, art, and design occupations

< p>2. If you have no art skills, you will learn like an apprentice from a master, learning while working

3. If you are not a graduate of art and design, you will acquire corresponding skills through your own efforts, refer to books, and participate in trainings< /p>

In fact, the second and third items are the same concept. None of them have studied design or art. It is precisely these talents who constitute the main force of today’s art profession, but their professional level still needs to be improved. Although they Being qualified for certain art positions does not mean that he is a qualified professional artist. Most artists do need professional training to improve their professional level, and it is difficult for bosses to find corresponding talents, so Just be tolerant of the professionalism of the artists.

The current situation of hand-painted POP courses in art colleges:

Nowadays, most colleges and universities do not have special hand-painted POP courses, and those that do set up sub-courses only publish a few POP books. Students can take electives, refer to, and study books on their own, and there are very few professional hand-painted POP courses.

There are basically three types of art requirements for large supermarkets:

1. Be familiar with the operation of computer Photshop, corelDraw and other software, have a foundation in art, and be able to write hand-drawn POPs proficiently (such as: China Resources)

2. Only proficiency in computer Photshop and corelDraw is required. Hand-drawing is not required (e.g. Matsuda)

3. Only proficiency in hand-drawn POP writing is required, and computer skills are not required. There are no requirements (such as: TrustMart)

But no matter which one, if you want to be an excellent art talent, you must have the ability in color, layout, copywriting design, promotion planning, etc.

The current market position of hand-painted POP in western Guangdong:

1. Regional analysis: a. Hand-painted POP training in the north (such as Shenyang, Beijing, Hunan, Henan, Changchun) has become a prairie fire and is in full swing, while POP training in the south (such as Shenzhen, Guangzhou and other Pearl River Delta regions) has just started, but its development speed cannot be underestimated. b. The western Guangdong region centered on Zhanjiang can radiate to Maoming , Yangjiang, Beihai, Zhaoxing, Yunfu, Haikou and other areas, driving POP art training in these areas, and these areas are all blank markets

2. Analysis from a time perspective: The first POP in Beijing in 2001 The training center was established. In April 2006, the first POP training center was established in Shenzhen. At the same time, the first POP training center was also established in Guangzhou. It can be seen that the POP training industry in Guangdong is still in its infancy. In the next few years, It is certain that the retail industry in Zhanjiang will inevitably compete fiercely with each other (the upcoming entry of Wal-Mart, China Resources Supermarket, and Suning Appliance has already shown this). The POP courses we now offer in Zhanjiang will fill this gap in western Guangdong, and it is a promising step. Business

3. Analysis from an industry perspective: Hand-painted POP art is an emerging and fashionable profession. It is a perfect combination of art and business. It is the most favored and most popular art skills talent among domestic retail giants. It is completely different from other vocational skills training. It can directly distance itself from other vocational skills training. It has a high starting point and a large market. It not only allows students to learn POP production capabilities, but also enables students to master rich planning skills and help Students can find jobs faster and better, and provide excellent planning and art talents to enterprises

4. Analysis from a group perspective: The goals of POP training can be divided into three categories: a. Strong knowledge in hand-painting I am interested in improving my hand-drawing design skills. b. Those who are looking for a job, have a strong interest in hand painting, want to develop in this area, and are engaged in the planning industry. C. People who are already working planners who want to not only excel in computers, but also want to improve their hand-drawing skills, improve their hand-made skills, and enhance their competitiveness (the market potential is huge, and the trainees who have received training in our center are best example).

5. Analysis from the perspective of consumption power: The overall income in Zhanjiang is relatively low compared to Guangdong, so the low tuition fees we set basically ensure that every student who wants to study can participate in the study and be able to study. Receive the highest quality training in art skills. And now many job seekers have already made their career plans, and their views on investment in education are relatively meta.

Based on the above analysis, my country's art talent training market is very promising, especially today with the skyrocketing retail market, the participation of planning artists is indispensable!

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