Not long ago, the "Michelin Guide", known as an expert in food evaluation, released the Beijing version of its dining guide for the first time, and also rated 21 "star restaurants" and 62 "plate restaurants" , the list swept the Internet for a while.

We know that the Michelin Guide has always been known as the "Bible of the Food Industry". Its certification of restaurants is like a title on the Gold List. Many restaurants and high-end hotels are honored to be named in the Michelin Guide. . Restaurants rated with stars often attract diners from home and abroad. The guide itself is also regarded as the best way to understand the food of a place. Many people will read it carefully before traveling.

After the Beijing Michelin list was selected, the concept of Michelin restaurants has been understood by more people, and many friends have asked how the logo of this restaurant list is different from the Michelin one that sells tires. So what does it look like? Are these two seemingly incompatible industries related?

Everyone must be familiar with Michelin, the tire man. But few people know its name - Bibendum. The name comes from the transliteration of the French Bibendum, and its appearance comes from such a little story.

At the 1894 World Exposition in Lyon, a pile of tires of different diameters were piled randomly at the entrance of the booth. Edouard, one of the founders of Michelin at the time, suddenly discovered that the shape of the pile of tires was The appearance is very similar to the human body. Later, a painter named Ou Jialuo created a distinctive "character" shape based on the appearance of the pile of tires, that is, a special "character" composed of many tires—— Tire man.

The Michelin Tire Man has been appearing as an advertising spokesperson since 1898. On the poster, he is holding a cup filled with nails and glass particles and saying "Nunc est bibendum" (meaning: now) It’s time to raise a glass). Once this advertising slogan was launched, it immediately became a slogan, and the name of the tire man was also determined at the same time, using the French word Bibendum as his name.

The time came to 1900. Michelin, which sold tires at that time, was very optimistic about the development prospects of automobile travel. They believe that tire sales will be good only if people drive and use cars more. So I made a compulsory travel guide to promote the concept of "car travel". This reference book is named "Michelin Guide" by integrating restaurants, maps, gas stations, hotels, car repair shops, tire disassembly and assembly, and car travel-related information related to vehicle maintenance during the self-driving journey. It is placed in gas stations and other places for free use by travelers.

Unexpectedly, the French people love the Michelin Guide. The reason is not the gas stations and tire shops introduced in the book, but the food! Many French people take this book to taste the restaurants recommended in it, and have no time to take care of the car tires, which is originally the top priority.

The restaurants included in the "Michelin Red Guide" are gradually known as Michelin restaurants. In 1926, the guide began to use asterisks to distinguish the quality of restaurants, and knives and forks to indicate restaurant comfort. Later, Michelin, which sells tires, simply removed the car content from the guide and directly turned it into a food review list, which is now the famous Michelin Star Red Book. It can be said to be "unintentional planting of willows and willows". Of course, their tire sales are also good.