Since the first negative growth in 2018, traditional kitchen appliance manufacturers have always been in the "darkest moment". At many consumption nodes, they were supposed to usher in the peak sales season, but the actual performance was far less than expected.

According to total data from AVC, the overall scale of traditional kitchen appliances (cigarettes, stoves, and microwave ovens) in the first quarter of 2022 was 9.62 billion yuan, a year-on-year decrease of 7.0%.

Among them, the total retail sales of range hoods were 5.42 billion yuan, down 6.6% year-on-year; the total retail sales of gas stoves were 3.39 billion yuan, down 4.6% year-on-year; the total retail sales of disinfection cupboards were 820 million yuan, down 17.6% year-on-year.

The market is "wailing". The traditional kitchen appliances that have been in the industry for decades are in decline and can no longer be sold.

Many people speculate that due to the impact of real estate regulations, kitchen appliances as home accessories are naturally deeply affected, but this is not the case.

According to monitoring data from many institutions, since June, the real estate market has shown obvious signs of stabilization and warming. Consumers’ willingness to purchase houses and decorate has increased, while the trend of traditional kitchen appliances remains sluggish. A large reason is that the direction of the kitchen appliance market has changed, and consumption

Shopping is no longer focused on traditional smoke stoves.

New kitchen appliances such as integrated stoves have risen against the trend, and have opened up the consumer market with their advantages such as high oil fume absorption rate, multi-functional professional cooking, and intelligent operation.

According to aggregate data from AVC, the retail sales of integrated stoves increased by 19.5% year-on-year in the first quarter of 2022, and market popularity continues to rise.

It can be found that although they are both in the kitchen appliance industry, the development trends are completely different.

There are still "summer flowers" that are brilliant, but this time, the protagonist is locked on the integrated stove.

Chinese-style kitchens usher in new favorites, and integrated kitchen appliances have become a "favorite". A glimpse of the past, this market change also reflects the upgrading of consumption concepts.

Many years ago, the reason why traditional range hoods and gas stoves became standard equipment in Chinese kitchens was because the selection was limited and basically used whatever was produced in the market. However, the degree of cleanliness of the oil fumes, machine noise, and comfort of the cooking environment, etc.

Factors are almost never considered.

With the iteration of kitchen users, more and more young people have become the main force in cooking.

Various cooking needs and requirements for environmental comfort make integrated stoves their best choice to solve various pain points in the kitchen.

Compared with traditional range hoods, integrated stoves have better range hood suction effects and less noise.

Even if you often need to cook heavy-flavored dishes, the integrated stove can absorb the fumes without making disturbing noise, and the comfort level is relatively higher.

In addition, the use of integrated stoves can also effectively save installation space. For smaller kitchens, it is a small and sophisticated standard feature.

Moreover, as integrated stove brands invest heavily in research and development, their functions are continuously improved and upgraded. One stove with multiple functions and the ability to cook multiple foods at the same time has become one of the advantages that cannot be ignored.

For example, the recently popular independent integrated stove for steaming and grilling has achieved eight-in-one hard-core configuration. An integrated stove is equivalent to a collection of storage table + stove + steamer + oven + air fryer + storage box + partition.

While improving space utilization, the usable cooking capacity is also far greater than that of ordinary independent steaming ovens. It can not only easily realize more diversified cooking combinations, but also avoid the embarrassing problem of multiple dishes being steamed in an all-in-one machine that causes the food to mix with each other.

Greatly improved the use experience.

These are things that traditional kitchen appliances cannot provide.

Unafraid of challenges from established kitchen appliances, integrated stove faucets are still confident. Of course, as the blue ocean of the integrated stove market is in the ascendant, the heat has also spread to traditional fields. Traditional and established kitchen appliances are not to be left behind, and have applied to "enter the competition."

They all hope to achieve some changes in the lackluster market situation.

At the end of March this year, Robam Electric released its new generation of high-performance integrated stoves, officially entering the integrated stove industry as a main brand, and announced that ten integrated stove products will be launched within the year; the old range hood brand Vantage will enter the integrated stove market in 2021.

At present, 2 integrated stove production lines have been completed, a variety of integrated stove products have been stocked, and new products focusing on smart concepts have been launched one after another. In addition, since the end of 2020, FOTILE has also applied for a number of integrated stove patents, and it was even online during the 618 period this year.

The first integrated stove product was released on Shangcheng Mall, which is expected to take a share of the integrated stove market.

At the same time, home appliance brands such as Changhong, Midea, and Supor have also launched integrated stove products one after another, making competition in the integrated stove industry increasingly difficult.

Since the beginning of this year, it has not only ranked first in the revenue of listed companies in the integrated stove industry in 2021 and received a 6-minute long special report on CCTV-2's "Consumer Proposal", but also won the integrated stove category sales,

The integrated dishwasher category topped the list of sales in the entire network, with a year-on-year increase of 29.48% compared to last year’s 618 performance.