When the vibrato video became popular and attracted a large number of users to browse the homepage, the importance of the cover was self-evident. An excellent cover can let users quickly understand the highlights of the video, increase users' desire to actively open and watch the video, and also drive the previous video playback. According to statistics, a good-looking cover can improve the click-through rate of users, which is more than 5 times that of ordinary cover accounts.

Therefore, the more distinctive the video cover is than others, the greater the chance of exposure. Having a concise and excellent Tik Tok cover is equivalent to getting a low-cost way to get traffic. So how to make the cover of vibrato video?

First, directly use the characters as the cover

This kind of cover is usually based on drama videos and talent show videos. For some handsome guys and beautiful women with high face value or cute pets, you can directly use your own image as the cover. Because people are visual animals, it is easy to be attracted by such a cover with visual impact and click to continue watching.

In addition, the cover characters can use exaggerated expressions to convey rich emotions, which is more likely to cause users to vomit and interact than the cover with plain expressions.

For example, Sister Mao Mao, who has more than 34 million fans, whose account content is mainly funny plot deduction of real people, can see that his video covers are full of dynamic pictures with plot conflict points, with funny action elements to attract users to click on the video, which makes users full of expectations as soon as they see the cover picture.

Second, directly show the relevant content or effect

Most of these covers are based on accounts of food and good species of grass, and more are in the form of "buyer show" to attract users, so that they can click on more videos and increase the video playback volume and conversion effect.

For example, for some clothing video accounts, the selling points of clothing can be directly highlighted on the cover, so that users with specific needs can click on the video as soon as they see the cover, laying the foundation for the subsequent improvement of conversion rate.

3. Text-based cover design

The biggest advantage of using a text-based cover is that it can directly point out the key points and core elements of the video, so that users can quickly look up and get valuable video content for themselves.

Of course, the editing and creation of copywriting is particularly important. Creators can create a sense of gap and the impact of drama by listing numbers, setting dramas and making comparisons, so as to attract fans. Use the expressions of interrogative sentences and ellipsis sentences to arouse users' curiosity; Making emotional connection with users, arousing their emotions and arousing users' buzz are all very good title editing skills.

When making short video covers, there are some details that should be paid more attention to:

1. The cover should echo the video content, and it is forbidden to use exaggerated titles to describe it, which will not only affect the user's experience, but also undermine the trust with users.

2.? The text should be eye-catching and concise, the audience's attention is limited, and there is not so much time to read your title cover carefully, so when making the cover, you should learn to refine the key content.

3.? The cover typesetting should be as simple and clear as possible, so don't block each other with other elements of the video, so when choosing the cover, try to choose materials with clear layout and clean and simple background.

Of course, video content is still very important. Besides making a good first impression on the cover, we should also make more efforts to improve the user experience. If you also want to learn more short video operation skills, you can contact our team-Tianhe Communication Venture Alliance.

it's really hard to operate a Tik Tok from scratch. But what is not difficult? From positioning to personnel design to production to operation to realization, this is a step in which an account is born and produces value, and it is also a process in which your personal growth path will never come to the meeting.

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