A few days ago, I went to Shaoxing on business, and I made an appointment to drink with two old classmates who were making brands in Hangzhou. When chatting, I mentioned that Hankyu's first store in Chinese mainland just opened in Ningbo a few days ago. Recently, I have been thinking about how to configure the content of Japanese commercial blocks all day. I simply decided to stay in Hangzhou for one night, and the next morning I took the high-speed train directly to take a quick look at Osaka, Ningbo, hoping to have some unexpected gains!

My impression of Ningbo was at least ten years ago. When I got off the high-speed train, I found there was still some distance from Hanjing. Chatting with the car master all the way, it's not far by car for about half an hour, and it will arrive soon. I'm used to the long-distance raids in Shanghai every day. This 30-minute drive is nothing. Think about it as if people are so mean: usually abused for a long time, ordinary suffering will give you some sweetness ... [covering your face] [covering your face]

The high-speed train back to Shanghai is scheduled for 4 hours, so I don't worry, take my time. Perhaps because of the new business, the master was not familiar with it, so he just parked his car at the crosswalk traffic light at the intersection of Hanjimen, which scared me to bother for him. "Is that all right?" Are you sure you won't be fined? "【 wipe sweat 】 directly above. This is the gate of Hankyu, Ningbo, maintaining the consistent beige and dark gray style of Hankyu, Japan:

I thought about it before I came. There is nothing to see about conventional formats and brands, mainly to find two points that I am most concerned about at present: first, the richness and brand depth of Japanese lifestyle formats; The second is a new format with great characteristics and particularity, preferably a new format that has never appeared in China. After all, I not only look at this store from the perspective of Ningbo market and local consumers, but also find the freshest content from the perspective of commercial real estate industry! I wanted to go straight to B 1F as soon as I entered the door (all Japanese department stores and shopping centers are standard), but I was surprised by the content configuration of Hankyu 1F: LouisVuitton, a customer waiting in line, and Hermès orange, which has been officially closed. The presence of these two door gods basically determines Hankyu's positioning and ambition in Ningbo: the most luxurious high-end life shopping center in Ningbo!

But after all, there are too many high-end shopping centers in Shanghai and at home and abroad. I just know the location of Hankyu, and I'm not interested in staying at 1F, and I'm going to the B 1 building soon. Just arrived at noon, the popularity is very strong, and many food and beverage snacks have begun to line up. At first glance, the past catering brands didn't cause me much surprise and excitement, but I have to admit the richness of B 1 in Japanese lifestyle supermarkets and food varieties. Of course, personality space design and local design still have several highlights that are worth learning [like]:

Generally speaking, the B 1 living dining area has a small bright spot. It is the Zanthoxylum kitchen brand that designed the indoor double-layer structure, which looks good. But whether this design is helpful to business remains to be tested!

I walked two complete laps. There are many other catering brands, so I won't list them one by one. Generally speaking, there are many kinds. All kinds of snacks from all over the world, China, Japanese, Korean, Thai, Western, sweet and sour. It seems that Hankyu did not particularly highlight the performance of Japanese life catering in B 1. However, for the business people around the project and the attraction of Japanese fresh food in Japan's large lifestyle supermarkets to cross-regional family mobility, Hankyu has no problem in the content configuration and richness of BI! One of the greatest magic weapons of Japanese department stores is service, so a large circular service desk is directly set up at the intersection of B 1 restaurant, quality lifestyle supermarket and baby products. I left my suitcase here as soon as I came in. I have a good attitude and it's very convenient! [Like] [Yi Tooth]

All right, B 1, that's it. I'm here with another major task, namely the indoor parent-child hot spring of Rainbow Soup on the 6th floor of Hankyu. I'm going to experience it myself. Since it's on the sixth floor, why don't we take the stairs one by one? It's for learning! I didn't expect this visit, which really surprised me. After all, I heard a lot of negative information, such as "the opening time of Ningbo Hankyu has been postponed again and again" and "the opening of Ningbo Hankyu is low-key". However, when I wandered floor by floor, I found that this Hanshan was not low-key in brand content and lineup, in public space and in the content of market topics. In addition to dozens of luxury international brands and almost all first-line cosmetics, it is also unambiguous in other domestic retail, family and commercial large-scale catering, living and leisure facilities. It can be described as dazzling, colorful and creative!

At the end of the sixth floor, I found that Hankyu carefully arranged the whole IP exhibition of Japanese super-long cartoon One Piece in a huge aerial courtyard on the 3f/4th floor ...! [what] This direct picture is really eye-catching:

Finally arrived at the sixth floor, thinking that I could finally experience my main destination "Rainbow Soup" hot spring. But I can't find it. There is really no choice but to ask the security guard for help. As a result, Brother Bao pointed with his hand and said, "This is it ...";

After reading Hankyu, I think: at any time, content is always the most important key success factor of a shopping center. None!

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I'm Liang Shi, a Mr. Liu who has been in this industry for 30 years. In the face of the last round of gold business in life, the business of making money to support the family must be done! But I also want to do something personal. Let's start with Shanghai and look at this industry. Chatting about new business, focusing on sharing, not watching; Nothing to talk about business, but communication, all talk and no action!