"Online live broadcast" can be roughly divided into two categories. One is to provide viewing of TV signals online, such as live broadcasts of various sports competitions and cultural activities. The principle of this type of live broadcast is to pass TV (analog) signals through Collect, convert into digital signals, input them into the computer, and upload them to the website in real time for people to watch.
Equivalent to "online TV"; the other type is what people know as "online live broadcast": independent signal collection equipment (audio + video) is set up on site and imported into the broadcasting end (directing equipment or platform), Then upload it to the server through the network and publish it to the website for people to watch.
On April 23, 2021, seven departments including the Cyberspace Administration of China, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration of Taxation, the State Administration for Market Regulation, and the State Administration of Radio and Television jointly The "Online Live Marketing Management Measures (Trial)" was released and will be effective from May 25, 2021.
In 2017, the number of online live broadcast users in China reached 422 million, with an annual growth rate of 22.6%.
In July 2017, the National Public Security Bureau Information Network Security Supervision stipulated that bad behaviors such as tattoos, pornography, vulgarity, violence, and fights are prohibited in online live broadcasts. Special rectification work will be carried out to strengthen the standardized management of online live broadcast platforms.
On February 28, 2018, the National Anti-Pornography and Anti-Illegal Affairs Office reported that Zhejiang, Jiangsu, Guangdong, Hubei, Fujian, Shanghai and other places had conducted in-depth investigations into multiple cases of the dissemination of obscene materials on live broadcast platforms and eliminated them. A number of live broadcast criminal gangs that produced "pornography" and spread "pornography" were established.