What are the design methods of food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers and basically belong to commercial posters, so we have to understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the customers we serve, and carry out targeted design in line with the project in a short time to attract people's attention, so as to turn ordinary users into their own potential customers. What should I pay attention to when designing commercial posters? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning the eyes of users can you have a chance to turn ordinary users into their potential customers. Otherwise, all the publicity will be successful. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster layout design-Simplify the current layout design trend of fonts. Popular titles, short articles, big pictures, well-defined (block structure) masculine and straightforward beauty, few turns in writing, no overall part, few font changes and lines. 2. Poster layout design-divide the information of the same level into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear level, unable to see the key points and find the goal. 3. Poster layout design-"Shelf display" displays poster information according to different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Let's share the general steps of my personal poster design: define the needs. No matter what we do, we must understand one thing before we start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, Party A asks you to design a poster, which is aimed at promoting the new product water cup. You can enjoy a discount for a certain period of time. Just give this information, and we must understand what the poster is for.
The first point: to understand that it is a new product, it is definitely necessary to promote the new product.
The second point: you must know that there is a discount, and you must enlarge the discount to attract users.
The third point: understand that the purpose is to promote new products and attract users' desire to buy.
Clarify the theme style here we know what to do and the purpose, and then we must clarify the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't upstage them, and we can't just focus on one aspect. The characteristics of new products should be enlarged, and preferential activities should not weaken the role of attracting users and finding materials. After making the design clear, you must find suitable materials, and you can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not vague, so the choice of materials is also very particular. After the materials are determined, the design and production of posters are nothing more than typesetting, how to look good and how to arrange them, but we should also pay attention to clear themes, strong breathing, clear levels and smooth reading. Case Analysis If we want to design well and have certain design thinking and typesetting skills, we must appreciate a large number of excellent cases on weekdays, so we must not miss the resources we can see, whether at home or abroad. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons are added around. The taste copy is handwritten, which reflects the sense of handiwork of food, and the combination of color with yellow and red reflects the visual impact of appetite. The poster above is mainly for promoting food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture to reflect the sense of handiwork of food. The picture mainly highlights food and theme copy, and is satisfied with excessive element decoration, highlighting the subject vision. Case Practice Through the above case analysis, we will use case practice to help you better understand this skill and apply it to your own practical work. Let's get started! 1. copywriting First, let's look at copywriting and product drawings, short copywriting and appetizing food. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Main layout We use diagonal typesetting to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly greater. Because here is mainly to promote food, so in order to highlight the appetite of food, we choose vibrant orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as the design performance, which is more representative and can better reflect the manual image. Price labels are also important copywriting information, so we use the style of small bubble labels to highlight it. Here, our master picture and copy are typeset into the picture, and then we can decorate the whole picture. 5. Picture Decoration We choose the main photo frame with color block style. The color blocks are as random as possible, which makes the picture more friendly, so that the user's vision is attracted by the specific color blocks, and finally the picture is enriched again. In the theme copy, we added an illustration-style main picture to make the theme more design-oriented, and added a pair of illustration-style chopsticks under the main picture to set off the atmosphere, and added some hand-drawn lines to make the whole picture more handmade. The illustration of the main picture was added to the background for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the skills of designing food by hand, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture have a more manual visual effect.
How to make restaurant opening posters? How to make restaurant opening posters? How to design them to attract attention. How to design restaurants, how to make opening posters, and how to design them to attract attention? How to make posters in restaurants and how to design them to attract attention? First of all, highlighting the advantages of products and making customers remember the dishes in the restaurant is the most important thing. Many restaurants do not highlight the competitiveness of products, and blindly emphasize the advantages of products while ignoring the value of products. Therefore, we should do a good job in restaurant marketing, grasp the basic aspects of product positioning and brand development, enhance brand characteristics, make consumers feel a sense of identity when choosing restaurants, and make products stand out among similar restaurants and win more customers' favor. The second is to increase restaurant passenger flow through marketing means. Catering marketing is a complex system engineering, and there are many skills that must be mastered. And the marketing of a restaurant is multiple superposition, including one. Restaurant marketing is to attract customers and increase repeat customers through dishes, rather than simply using profits. In today's internet, catering marketing is the concept of the end of the day, while restaurant marketing is.