In our daily life, more and more places come into contact with business plans, which provide the current situation and future development direction of enterprises, as well as a good benefit evaluation system and management monitoring indicators for enterprises. So how is the relevant business plan made? The following is the light food innovation and entrepreneurship project plan (selected 5 articles) that I have compiled for you. Welcome everyone to learn from and refer to. I hope it helps you.
Light food innovation and entrepreneurship project plan 1 first, the limitations of investing in opening a store
Holding 50,000 yuan, there are limited projects that can be invested. Take my snack bar as an example. The rent I bear is 80 square meters and less than 3,000 yuan per month. It is best to choose a place close to downtown and farmers' markets. It is best to pay the rent once a month, or once every three months!
Second, the decoration and facilities
The wall of the store is white, with ceiling, lamps and exhaust, 80 square meters, at least 5000 yuan; Ceramic floor decoration is 3000 yuan. Kitchen decoration and facilities are 4000 yuan, 15 sets of tables and chairs are 6000 yuan, two air conditioners are 6000 yuan, and tableware is 2000 yuan. Although the investment is not too big, opening a snack bar should reflect elegance, and people's appetite is often related to the environment. I like to post some snacks on the wall: the origin, taste and related celebrities. There are one or two brochures about our snacks on each table. The renovation period is one month.
Third, the operating characteristics
The biggest feature of snacks is to make some foods that ordinary people can't cook well, but the profits are quite high. If it is not a franchise store, invest 50 thousand yuan, at least the boss is a gourmet expert who can make all kinds of food suitable for local habits, and then standardize the production process. I am in Hangzhou, and what I have done is to make hangzhou dishes with a little salty taste, and to show the Cantonese cuisine style to the greatest extent.
Fourth, employees who open snack bars use it
Please ask two shifts of employees, one to collect money, one to collect tables and wash dishes, three to operate in the kitchen window, and one to deliver takeout. Whether the payee is the boss or anyone else is related to the management of discount promotion. Employees should wear uniform clothes and pay 200 yuan deposit when they are hired. The problem of school uniforms is almost an investment offset, not an investment in school uniforms. The employee's basic salary is 800- 1200 yuan, and then 5% of the monthly turnover will be used as employee bonus, which will be evenly distributed according to attendance.
Verb (abbreviation of verb) market strategy
1. In order to save costs, you can print small advertisements in the form of business cards and distribute them in nearby communities or shops or markets. In addition to decoration and stocking, 3,000 yuan will be left as working capital and spent on advertising as much as possible.
2. Give a 20% discount coupon one month before opening.
3. Draw a discount. The cashier prepares a deck of 60 cards, including a 1 card, a 2 card, a 3 card, a 4 card, a 5 card, a 6 card, a 7 card, an 8 card, a 9 card and a king. If you buy 10 yuan, you will get a coupon for 10 yuan, and you will win 65438.
Sixth, the gross rate of opening stores
This kind of snack bar can basically open at noon and night in the morning, and the daily target turnover is 3000-5000 yuan. That is, the gross profit is 1800 yuan, excluding the salary and expenses of employees, which is 14*60.
Light food innovation and entrepreneurship project plan 21. Market analysis
One of the most popular delicacies in Jiangcheng-Qixiang beef and its series of beef hot pot and beef noodles have formed many food streets and countless food stalls in Wuhan. The rapid development of Hubei has greatly impacted the traditional snack "dry noodles" in China and may replace it. East, west, north and south, from acceptance to welcome, this flavor snack will take shape.
The climate is all over the country. Nearly 30 kinds of herbs and seasonings are added to the popular exotic beef and meat series, which makes the delicious bone juice, bone oil, periosteum and meat cooked to the best state, making them delicious and nutritious. I still want to eat after eating, which is really memorable and lingering. Experts say it is rich in trace elements, calcium and high nutrition, and it is a health care product for beauty and body. It is also the pursuit of contemporary people to ensure the nutrition of breakfast and improve the quality of life. Adding this unique flavor variety to local traditional snacks will definitely be particularly popular. People in China eat three meals a day. So every family will make money. This is one of the important reasons for its rapid development.
Another important reason is that the investment is small, and the technology is easy to master and keep secret. Laid-off workers, retired workers and farmers can open this shop. Investment of several thousand dollars is not a problem. The key to this technology is soup. Nearly 30 kinds of ingredients can be sewn in a gauze bag and recycled after use, which is convenient for the boss to control and keep secret.
Second, the investment budget
1, technology investment in 300 yuan (communication fee 298 yuan)
2. Equipment investment:
A: 10 set of desks and chairs, that is, 20 chairs and 10 small tables, totaling 1000 yuan;
There are 5 luxury hot pots in 250 yuan;
C: Cookware 300 yuan;
D: Tableware 300 yuan; Billboard 150 yuan.
The total is 2000 yuan.
3. Renting: a 20-square-meter facade room, with a monthly rent of 1 1,000 yuan (the county town of 500 yuan) and a quarterly rent of 3,000 yuan.
4. Liquidity: 700 yuan.
The above investment estimate totals 6000 yuan.
Three. Cost-benefit analysis: (based on small-scale counties)
1. Cattle, meat and meat: Based on the daily sales volume of 80kg (including those bought at home, eaten in shops and sold in supermarkets), its comprehensive cost (water-containing coal and electricity rent) is about 300 yuan, its income is 600 yuan and its profit is 300 yuan.
2. Beef chafing dish: 20 chafing dishes (the water content of beef, mutton and donkey meat chafing dishes) are used between 20 yuan and 40 yuan, with the lowest income of 400 yuan, the cost of 280 yuan and the profit of 1.20 yuan.
3. Beef noodles: According to selling 200 bowls of 2.5 yuan per bowl 1 yuan every day, the income is 350 yuan, the cost is 150 yuan and the profit is 150 yuan.
4. Salary of employees: 4 persons (1 1,000 yuan+400 * 3 = 2,200 yuan/month, 75 yuan/day).
5. Various taxes and fees are in 25 yuan/day.
The profit of the above three items is 570 yuan, minus 100 yuan, and the daily net profit is 470 yuan. The annual profit is more than 654.38 million yuan.
Fourth, marketing suggestions.
1, three projects are done together, beef bone soup is used to make meat noodles for breakfast, and beef, mutton and donkey meat hot pot can be added at the same time as beef meat for lunch and dinner.
2, to ensure quality, ingredients, spices can not be less, the meat quality is better.
3, give enough weight, noodles can not be less, ingredients (Chili oil, parsley, etc. ) not less, not less beef offal, to ensure long-term durability. The cost is calculated on the basis of sufficient materials.
4, quality service, treat your diners, be polite, polite and tolerant.
5. Extend the service hours, and the whole city can be open 24 hours a day.
6, for old customers, big customers can give small souvenirs.
Light food innovation and entrepreneurship project plan III. Overview of fast food restaurants
1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. It mainly provides Chinese breakfast, such as fried dough sticks, steamed bread and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.
2. The city fast food restaurant is located in the commercial pedestrian street of Changsheng Road. Originally a mid-range fast food restaurant, it will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.
3. The owner of the urban fast food restaurant is ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
4. Our store needs venture capital of 300,000 yuan, of which 6,543,800 yuan has been raised and the remaining 200,000 yuan has been loaned to the bank.
Second, the business objectives
1. Because of its location in the commercial street, it has relatively rich customers, but also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Weihai Road Commercial Pedestrian Street and recover the cost 1 year.
2. Our store will establish three branches in three years, and gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in the island city and become a well-known brand in the catering market.
Third, the market analysis
1. tourists: the target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in nearby pedestrian streets, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: There are mainly four competitors near urban fast food restaurants, among which 1 and the other three are small fast food restaurants. These four hotels have been in operation for more than two years. Xx fast food restaurant deals in Chinese food and western food, with high prices and few customers. The other three small fast food restaurants have poor sanitary conditions and poor service quality, and the dining environment is crowded and messy. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched marketing strategies such as "good quality and low price" in an effort to occupy a place in the fierce market.
Fourth, business plan.
1. Urban fast food restaurants are mainly for the public, and the prices of vegetables are low.
2. Vigorously carry out convenient snacks, with a variety of breakfasts and low prices, and introduce Chinese breakfast packages according to local conditions.
3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.
Be ready to develop new products at any time to meet the changing market demand. For example, the goal set this year is "home delivery" service.
5. Business hours: 6: 30 am-165438+0 pm
6. We will work together and do our part for the above plan. We will make great efforts in health, service, price and nutrition. Strive for more tourists.
Verb (abbreviation of verb) personnel plan
At the beginning of the opening of 1., we initially planned to recruit 8- 10 full-time employees (including 2 chefs) and 5 temporary employees (including 2 chefs). Details are as follows:
Those who want to join the catering industry, who have certain work experience and good professional ethics, are between 20 and 30 years old, fill in the registration form for recruiting employees and attach personal information to our store for an interview.
Those who pass the interview, written examination and physical examination sign labor contracts (including probation period).
2. In order to improve the overall quality of service personnel, all recruited personnel need to receive 2 months of training, the specific contents are as follows:
Make a training plan, determine the training purpose, and make an evaluation method.
Implement the training plan and learn labor discipline and various rules and regulations.
Those who fail the exam will suspend their studies and deduct 20% of their salary until they pass. If you fail the exam three times, all your salary and benefits will be deducted this month.
Intransitive verb sales plan
1. Before opening, a series of publicity work will be carried out to introduce the "good quality and low price" sales strategy to consumers, and questionnaires will be distributed to improve our products and services according to the needs of consumers.
2. Introduce membership system, season card and monthly card to attract more customers.
3. People who spend 1000 yuan per month can participate in the big lucky draw at the end of each month, and the winner (1) can get a gift certificate worth 888 yuan.
4. People who spend 100 yuan a month will get a gift certificate worth 10 yuan, people in 200 yuan will get a gift certificate from 20 yuan, and so on.
Light food innovation and entrepreneurship project plan 4 I. Plan summary
This entrepreneurial project is positioned as a micro-entrepreneurial project. The project was selected as a "Chuanchuanxiang" snack bar and registered as an individual industrial and commercial household, which belongs to the first venture. The address is located opposite to Little Square, Yi Bei Road, Tiexi District, Shenyang, with an area of about 40 square meters. The business philosophy of this entrepreneurial project is to take customers as the center, find the needs of customers as much as possible, look for opportunities, and try our best to meet the wishes and needs of customers. The main customers are middle-aged, young people and teenagers, mainly targeting 15-22, 23-29 and 29-49.
The main business scope of this entrepreneurial project is to operate fried skewers with various flavors, and the main features are crispy shrimp skewers, potato skewers and assorted tofu skewers. The same material can be made into spicy, spiced, sweet and sour, sour and spicy. The raw materials used in the production mainly include shrimp, lean meat, potatoes and tofu, and the seasoning raw materials include unique and homemade Chili oil (ingredients: pear, soft sugar, monosodium glutamate and pepper), raw flour, starch, pepper, chicken powder, tomato sauce, pepper and cumin. Quality is the life of an enterprise. While providing products and services, this enterprise promises that no expired and deteriorated food will flow into the customer base, so that customers can buy comfortably and eat with confidence. In this store, you can also enjoy free wireless internet, read the latest news newspaper, various magazines that customers like and cartoons that make children happy.
The competitors of this entrepreneurial project are mainly mobile food stalls around the square, and some customers will choose the principle of proximity for convenience, but the competitive advantage of this entrepreneurial project is that it is sanitary and free of charge compared with mobile food stalls, which is suitable for all kinds of people.
Second, the company profile
The name of this entrepreneurial project is Chuanchuanxiang, which belongs to individual industrial and commercial households and covers an area of about 40 square meters. The address is opposite to Little Square, Yi Bei Road, Tiexi District, Shenyang. It has a superior geographical position, with squares, hospitals, schools and driving schools in the west, 65 147 troops in the south, commercial streets in the east and residential buildings in the north. It is estimated that the daily customer flow will be around 30 people. The storefront of this entrepreneurial project will give people a refreshing feeling, with an eye-catching signboard "Chuanchuanxiang", and the interior decoration is mainly warm, fresh and elegant. Although the entrepreneurial project covers a small area, it is equipped with comfortable tables and chairs and seats for children and the elderly, so that more people can feel the comfortable environment and food together.
Nowadays, some people like to enjoy the scenery on the road, some people choose to spend their time on luxury goods, but some people still have a soft spot for the food that is full of praise. All kinds of snacks in the street attract many pedestrians, especially the boiled kebabs and fried kebabs in the street attract consumers. Then, this entrepreneurial project is to understand the needs of customers, proceed from reality, take into account the different tastes and preferences of men, women and children, and make fried skewers with different tastes to meet the needs and desires of customers.
How can the food industry be recognized by customers? First of all, there are qualified products; Secondly, it is a pleasant service; Re-emphasize the reliability of product quality. Quality is the life of an enterprise that provides products and services. At the same time, this entrepreneurial project promises that no expired and deteriorated food will flow into the customer base. The ingredients of this entrepreneurial project are all frozen, fresh and cooked while eating, and the taste is complete. Customers can choose their favorite food according to their own preferences, and the store also provides customers with drinking water for free.
Besides the fresh environment, we can also enjoy the free wireless Internet, read the latest news newspaper, magazines that customers like, cartoons that make children happy, and provide convenient hairpins and rubber bands for ladies.
Third, strategic planning.
(1) planning before production
Compared with the same industry, this kind of entrepreneurial project will have many disadvantages in the initial stage, such as popularity, customer trust, purchase and improvement of the enterprise's own equipment, product price positioning, grasp of market demand, capital turnover and many other factors are related to the future development of the enterprise.
1, site selection
First of all, determine the target customer base and inspect the places with large traffic and convenient transportation. The address is opposite to Little Square, Yi Bei Road, Tiexi District, Shenyang. The geographical location here is superior, with squares, hospitals, schools and driving schools in the west, 65 147 troops in the south, commercial streets in the east and residential buildings in the north. And it's close to easy cooling. This is a place with frequent customer activities, which is very beneficial to the operation of enterprises.
2. Equipment purchase, store decoration and supplier selection.
In order to reduce investment and risk, the initial venture chooses more economical and applicable equipment, the supplier chooses easily cooled equipment, and the supplier temporarily chooses a small amount of vegetables.
3, enterprise core technology learning, foreign employees induction training.
4. Advertising (leaflets, commercial promotion, promotion on WeChat, Weibo and QQ) and entity management.
5. Pricing
Customer-approved price and profit price. Take into account the early equipment purchase, personnel recruitment, advertising investment to set the price of products, and consider the long-term development of enterprises comprehensive pricing.
(2) Planning after production
The first year: the sales volume was 6.5438+500,000 strings, and the annual net profit was 80,000 yuan.
The second year: appropriately expand production. According to the actual situation of this venture project, the planned sales volume is specifically determined to be 200,000 strings, and the annual net profit is 654.38+10,000 yuan. The production tools of the enterprise are appropriately improved, further promotion is carried out, and the visibility of the enterprise is improved.
The third year: under the premise of ensuring the normal operation of the enterprise, continue to expand the scale of the enterprise and make full use of the open space in front of the store. The estimated sales revenue is 250,000 strings. Continue to expand product popularity and increase investment in product promotion.
The fourth is enterprise organization.
This entrepreneurial project is an individual enterprise with a small management team, with the entrepreneur himself as the manager. Responsible for team management, financial management, food procurement management, food production, etc. The entrepreneur himself majored in business management, learned the relevant knowledge of business management and knew something about finance. The salary is about 1000 yuan. This entrepreneurial project is a start-up, so in order to reduce investment and risk, the entrepreneur himself is temporarily engaged in a series of work such as all production management services of the enterprise.
Verb (abbreviation for verb) products and services
product
Crispy shrimp skewers, potato skewers and assorted tofu skewers can be made of the same material into four flavors: spicy, spiced, sweet and sour and sour. The raw materials used in the production mainly include shrimp, lean meat, potatoes and tofu, and the seasoning raw materials include unique and homemade Chili oil (ingredients: pear, soft sugar, monosodium glutamate and pepper), raw flour, starch, pepper, chicken powder, tomato sauce, pepper and cumin.
Light food innovation and entrepreneurship project plan 5 I. Entrepreneurship goals
Develop the real pastry fast food industry, use advanced, reasonable and effective management and investment, explore the famous folk snacks in Qishan, and establish a sustainable Chinese fast food chain store. Yujing flour, commonly known as dough, is made of high-quality winter wheat ground into flour in Guanzhong area. Qishan is the birthplace of cold rice noodles, including steamed noodles, rolled noodles, roasted noodles and black noodles, which can be cooled, fried and stewed.
Su is famous for its "white, thin, light, soft, thick and fragrant". Because it is tough and chewy, spicy and palatable, it is deeply loved by the masses. Imperial powder began in the Kangxi period of the Qing Dynasty. At that time, Wang Tongjiang of Bamugou Village, Beiguo Township, Qishan County, Kansai Region worked as a chef in the Forbidden City in Beijing. Based on years of rich experience, he explored and created this kind of pasta in practice. As a royal meal, it was named "Yujing Powder". At the end of Kangxi, Wang Tongjiang returned to his hometown in his later years. He opened a shop in his hometown and has been dealing in Yujing powder for more than 260 years.
Yujing powder restaurant chain is based in Qishan, facing the whole country, inheriting the essence of Yujing powder for a hundred years and enriching the table culture of the people. Committed to building the first brand of Chinese fast food. The planned development includes: franchise chain management center; Food processing and distribution center; Processing and manufacturing center;
"The sky is strong, the gentleman strives for self-improvement, the terrain is rich, and the gentleman carries things with morality." Yujing Fenren will always adhere to this corporate culture, and the business philosophy of honesty, trustworthiness and continuous innovation will run through the whole process of product research and development, logistics and transportation, store decoration and management. To provide: safe, hygienic, healthy, delicious, convenient, fast and nutritious food for the society.
Second, the market analysis
The accelerated pace of social life makes the existence and development of fast food industry an unquestionable problem. Although the fast food industry in China is developing very rapidly, the proliferation of foreign fast food makes most markets have to miss Chinese fast food. How to occupy that part of the market is a problem we need to solve.
Now, due to the accelerated pace of work, traditional housework will turn to society. As a result, the development of fast food business will enter a moment of rapid expansion, so the fast food market in China will enter a stage of rapid development with the economic development of China.
At present, the western-style fast food on the market is not suitable for China people's consumption concept and traditional diet demand. Take hamburger, the most common western fast food, as an example. Apart from novelty, there is basically nothing delicious. Moreover, the development of American fast food has always been known for its low price and is the object of daily consumption by the public. However, in the market of China, the price of western-style fast food is far from the acceptable popularization level, which also determines that it is impossible for the working class to try that novel "fast food" often.
However, the current situation of Chinese fast food is still very serious, such as small, dirty, chaotic and poor. Pastry stalls and mobile vendors in Qishan area produce in workshop style, and the food quality is difficult to guarantee. Many weaknesses of Chinese fast food provide us with excellent market opportunities for establishing Chinese fast food chain stores. As long as we can seize these market opportunities, improve many defects in Chinese fast food management and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.
Third, the implementation plan
1. The mode of fast food service industry.
Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.
2. Positioning of the target market.
Chinese fast food acceptable to the public: rice noodles, vinegar powder, porridge, meat and steamed bread. Customer groups: office workers+children+leisure people+others.
3. Market strategy.
Production industrialization, product standardization, scientific management and chain operation.
(1) The name, trademark, employees' clothing, store decoration, business philosophy, internal management and unification of the head office of "Yujing Powder".
(2) Mobile fast food-breakfast strategy
In view of the characteristics of high mobility and short time for breakfast people, we have moved from breakfast trucks and service personnel with unified models to major demand outlets to provide customers with convenient and nutritious breakfast packages.
Because of the large number of students, we can also introduce nutritious fast food for students, which not only pays attention to economic benefits, but also gives consideration to social effects.
③ fast food restaurant image strategy
Fast food restaurants located in business districts and tourist attractions fully display the company's clean, hygienic, affordable and warm image.
Four. investment project
Start from the point, talk from the point, first wholesale, then retail, and then to professional chain retail. Based on the characteristics of a regional consumer group, we should try our best to form a certain business scale in the early stage of development, choose several business outlets, and at the same time "shine all the time." In the future, we will operate according to development and radiation.
In the initial stage of development, we will vigorously develop the wholesale business of dough and vinegar powder. After the financial strength has accumulated to a certain extent and a stable consumer group has been established, we will vigorously develop retail and chain stores, dough training and related food machinery business. A large number of bowls of noodles, vinegar powder and barreled porridge should be provided in convenience stores, canteens, supermarkets, canteens and internet cafes in commercial areas, shopping areas, tourist areas and residential areas according to factors such as population mobility density, residents' income level and actual consumption.
Verb (abbreviation of verb) investment income
A century-old snack, a century-old meager profit, I hope Yujing powder will become the ideal and belief of high-quality service and healthy development of the industry.
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