Programs need to meet the needs of the people in order to be popular with them. This article is a sample program planning letter that I compiled. You are welcome to refer to it.
Program planning letter sample 1: "Travel with Ears" radio program planning plan
1. Column concept:
The life, tourism and humanities programs set up by our station are It is very necessary. Life is what each of us is doing, and the fun of life lies in sports. The audience targeted by this program is people who are close to nature and love traveling. College students are a group with youthful vitality. Our listenership guaranteed. They generally have better living standards and cultural standards. Therefore, while providing tourism service information and leisure service programs to listeners, tourism frequency should also give full play to the educational function of the media, and set up columns including tourism information, ethnic customs, etc., so that listeners can gain geographical knowledge in relaxed and natural radio programs. Humanities and other knowledge, while cultivating the audience's good awareness of loving nature and protecting the environment. The launch of this program will well reflect the characteristics of educational entertainment.
2. Guiding ideology:
Advocate healthy life and pay attention to fresh consultation. How to guide students to have a healthy lifestyle, have a happy life mood, master fresh fashionable life, tourism and cultural information, and provide students with a platform to exchange experiences and information, which has become our main motivation and guiding ideology for creating this column. .
3. Column name: "Travel with Ears"
4. Program type: Lifestyle, tourism and humanities
5. Style positioning:
< p> 1. Style: fresh and relaxed, between fashion and conservatism, constantly creating new ideas, appropriately participatory, and culturally inclusive; Language: lively, humorous, not rigid;2. Form: Casual, casual, eclectic.
3. Provide maximum consultation to the audience in the simplest and most vivid language, and control each consultation within 2 minutes, so that even the audience who is in a hurry on the road can gain something.
6. Slogan:
We use our sincere voices to build a bridge of spiritual communication, we use pens to describe every wonderful scene in campus life, and we carefully understand Xin Xin Every sincere feeling of the students. We meet every week in the familiar radio waves, integrating our emotions, longings, dreams, and beliefs into a smart voice, letting it float over the campus and into the hearts of every teacher and student, letting this voice soar into the sky and echo In every corner of campus.
7. Total duration: 30 minutes
8. Program preparation:
Carefully prepared by the announcer and submitted to the Propaganda Department in advance for review, organization and preparation of manuscripts Music screening.
9. Program content:
Opening:
Z: Dear classmates, good afternoon everyone! I am very happy to meet you at 6 o'clock on Tuesday In the program "Ears Travel".
C: Advocate healthy life and pay attention to fresh consultation. We will provide the audience with the maximum life consultation in the simplest and most vivid language, here
Z: You can follow us to travel around the world and visit the beautiful mountains and rivers everywhere;
C: You can appreciate exotic ethnic cultures in our ethnic customs garden;
Z: You can taste the delicacies of different ethnic groups in our Big Mouth Eat Sifang. Hello everyone, I am your friend Zhi Li
C: I am Chen Yan
Section 1: Traveling the World with Big Feet (11 minutes)
Introduction: Duyun serves as the center point for tourism consultation throughout the country and even the world.
The screening principles are: 1. Suitable for short-distance journeys. We will also give some precautions during the journey; at the end of the semester, we will introduce some distant places suitable for group travel.
2. Choose to introduce the "wonderful, beautiful and dangerous" geographical landscapes around the world, so that students can travel with their ears.
Section 2: Ethnic Customs Garden (13 minutes)
Make full use of the characteristics of us being a multi-ethnic family to introduce our unique ethnic customs to everyone, while entertaining Promote our national culture.
Section 3: Eating Quartet with Big Mouth (6 minutes)
The diets of each ethnic group have their own characteristics and are the crystallization of their wisdom. All ethnic minorities are smart and hard-working. This section uses ethnic snacks to highlight their characteristics.
Concluding remarks:
Z: We use our sincere voices to build a bridge of spiritual communication, and carefully understand every sincere feeling of the students.
C: We meet in the familiar radio waves, blending emotion, wisdom, and enthusiasm into a smart voice, letting it float over the campus and into the hearts of every teacher and student. Let this A voice soared into the sky and echoed in every corner of the campus.
Z: Dear students, happy time is always short. Our program is coming to an end. Thank you students for sharing this issue of "Traveling with Ears" with us! I am yours My friend Zhi Li,
C: I am Chen Yan
He: Let’s meet at the same time next week.
Program planning letter sample 2: "My Family Story" radio program planning plan
1. Program overview
1. Program name: "Travel in Hotan" 》
2. Program sections: Hotan Treasure Hunt (Product Guide), Traveler’s Story, Dudu Traveling Around the World
3. Program duration: 1 hour
< p> 4. Listening platform: Hotan Radio Station______ FM5. Broadcast time: ______
2. Column concept:
1. Hotan Treasure Hunt
Hotan is an area rich in tourism (products) resources. Promote Hotan and let more people know about Hotan; let the tourism (products) resources in Hotan area be transformed into wealth to a greater extent. , is the starting point of this column. At the same time, manufacturers and friends from all over the country who want to promote their own tourism industry (products) in Hotan area are also welcome to provide program clues. The column "Tourism in Hotan" includes not only the promotion of local tourism (products) resources in Hotan, but also the promotion of tourism resources in other areas outside Hotan.
By launching this program, we can better guide the audience’s travel consumption and cater to the rising travel craze.
2. Traveler’s Stories
Introduce characters to better interact with the audience, and at the same time create a cultural atmosphere for the column "Traveling in Hotan".
3. ?Dudu? Travel all over the world
Add interest to the column, broaden the audience's horizons, and increase the listening rate of the column.
3. The purpose of the column:
Comprehensively display Hotan’s tourism resources and product resources, focus on developing Hotan’s tourism economy, build a harmonious and healthy tourism (product) consumption style; guide Hotan? Go out and bring in? Promote contact and cooperation between Hotan area and the outside world.
4. Column positioning: mainly conversational
5. Column style: cheerful and relaxed; informative and interesting; focusing on interaction with the audience
< p> Six. Broadcast content:1. Hotan treasure hunt
The topic is introduced through a joke (or a legend or a popular saying) by the host, hosted by two men and women People start to introduce a tourist attraction (or a product resource) in the form of a dialogue;
Appropriately introduce the recording of the relevant department head (factory director, manager, etc.) of this tourist attraction (or product resource) to guide The audience understands and knows the object of discussion;
The audience can call the hotline or send text messages to participate in the recent discussion to express their views;
Finally, the host will give his thoughts and make a summary.
The program can invite experts as guests. During the program, program promotion slogans and relevant advertisements for tourism resources can be interspersed.
2. Traveler’s Stories
Main content: Let people who have walked out of Hotan tell stories about the outside world; people who have come to Hotan can also tell their impressions of the Hotan area.
A variety of special topics can be made according to the situation: such as college students from Hotan area who have been admitted to other places, people who go out to work in Hotan area, Xinjiang aid cadres who come to Hotan, training personnel and volunteers who come to Hotan, etc.
Methods for audience participation: soliciting submissions via letters, hotline calls, guest interviews, SMS narration, etc.
Requirements: Focus on describing the scenery and adding content about emotional experiences.
3. "Dudu Travels the World" (about 10 minutes)
The sound of "Dudu" can be made by the voice of the male host among the two hosts through certain techniques. After processing, it should be cute but not vulgar, similar to a cartoon child's voice, and should not be overly exaggerated.
With Dudu as the protagonist, he will introduce the magical, famous scenic spots and anecdotes during travel around the world. It is required to be short, concise, refined and unique.
Program content is available online and through newspaper clippings.
7. Broadcasting method:
Combination of recording and live broadcast. The description of scenic spots and products can be recorded and broadcast, and the audience's participation can be broadcast live.
8. Program requirements:
1. Host: two directors, male and female, with certain travel experience.
2. Guests: You can invite experts and full-time workers from tourism bureaus, developers, manufacturers, sellers, a product research institute and other related units, or people who have experience in the program discussion objects. Protagonist.
9. Program production:
The preparation stage of the program focuses on collecting information on the characteristics, value, development and sales situation, visit (use) experience of tourism resources (or products), etc., and fully Use online resources to prepare copywriting in advance; contact relevant units and audiences to record interviews and arrange them into the program.
The program can seek support from tourism bureaus, regional economic committees and other units, who will provide relevant introductions to tourism resources.
If you encounter difficult introductions related to scientific knowledge, you can contact the relevant scientific research units.
Regularly conduct audience essay collection activities, and can arrange for audience members to sign up to participate in group travel activities.
Based on the actual situation in Hotan, contact the news special production department to appropriately carry out "Traveler's Story" special planning.
10. Program slogan:
(1) Headline of the main page: (to be determined)
(2) Headline of Hotan Treasure Hunt page:
p>
When a rooster is sung, the whole world will be white, and music from all directions will be played in Khotan. Traveling all over the country, Hotan is the most beautiful.
(Mao Zedong’s poems)(?Yütian?: the ancient name of Hotan)< /p>
(3) Travelers’ stories: Laughing about travel stories, making friends all over the world? Listening to travelers’ voices
(3)?Dudu? Traveling around the world Headline:
? Walk around in the southeast, northwest, and you will find all kinds of weird things - popular! Fun! All in ?Dudu? Travel around the world!
11. Program promotion and advertising sources
p>1. Preliminary publicity should be carried out in advance on our station, TV stations, radio and television newspapers and other media;
2. When conditions are ripe, organize an essay collection with the theme of "Talk about Tourism in Hotan" , encourage listeners to participate, obtain program sources, and expand program visibility.
3. Hold audience gatherings and group travel activities at appropriate times to strengthen contact and communication with the audience.
4. Contact tourist attractions and product developers for investment sponsorship and advertising. (Prices are to be determined)
12. Program goals
Strive to create a famous program and become the best source for listeners to obtain travel and product information;
Become and listener An important platform for exchanging external information.
Thirteen. Remarks
1. It is recommended that the female host of this program be fixed and the male host be flexibly arranged. 2. Due to the relatively high work intensity of this program ( It is recommended that the host of this column be given an appropriate bonus if the preliminary preparation work is heavy and interviews are required.
3. It is recommended to set up relevant Uyghur programs, which can be translated into Uyghur based on Chinese scripts
< p> 4. Since this program needs to be connected to the audience hotline, it is recommended to have a director5. When selecting the host, it is recommended to have a cheerful and humorous host as the host
6. It is recommended that appropriate points be given to reporters who participate in interviews for this program
Program planning letter sample 3: "Take You to China" travel program planning plan
1. Program planning background
p>The accelerated pace of life in modern society and the tension of metropolitan life have filled many tourists with a desire for spiritual relaxation. As a sunrise industry, tourism will be vigorously developed. As the economy develops, people's living standards have improved, and they have also placed higher demands on their quality of life. Tourism is an important choice to improve people's quality of life. Tourism program resources are inexhaustible, which guarantees the sustainability of the program. At present, although some domestic TV stations have launched travel programs, they are not large-scale and have not yet become popular. Moreover, there are very few variety shows with travel themes. And we want to create a platform that focuses on entertainment and leisure while also bringing the latest travel consultation, providing travel service information, and building a platform to achieve a win-win situation for travel developers and audience media. At the same time, diversified themes are integrated into the program to make the program cover a wider range and improve the competitiveness of the program with similar programs. Create a unique brand and create a new era of travel programs.
2. Program name and positioning
1. Program name "Take You to Play with China"
2. Program type: entertainment variety show,
3. The purpose of the program: give full play to entertainment. Enhance interactivity and participation to increase the popularity of the program. Provide tourism service information, present a visual feast to the audience from multiple angles and perspectives, serve the public and repay the society.
4. Program positioning: Targeted at children, young people, middle-aged people, the elderly, and people who love traveling. It is close to the masses, life, and reality. The program is divided into two parts: outdoor reality show and on-site anecdotes and game questions and answers. Create a happy atmosphere.
5. Program style: using tourism to bring entertainment
6. Program slogan: Take you to play in China and make you, me and others happy
3. The specific composition of the program
1. The first section "Super Tour Guide"
In each issue, three participants will be selected as outdoor super tour guides. The winners can win prizes provided by sponsors. Four guests and four teams of spectators were invited to the venue, wearing T-shirts of different colors to represent different units. Support their respective guests. Everyone watched the competition process of the three contestants. At different stages, some guests guessed who could become the super tour guide and could discuss it with the supporters behind them. The three contestants are stationed in tourist areas to provide services and assistance to local tourists. The tasks are set to be completed within a certain time. During the period, the crew will deliberately create small accidents to test the contestants' adaptability. A spoof adds to the show's entertainment. It also promotes tourist attractions very well.
Attract more tourists to come. (You can shoot one after another or at the same time as needed, and use montage editing to make the picture more coherent.) In the end, the super guide will be selected outdoors. Guests in the venue who guess wrong will be punished. Complete this column in a relaxed and pleasant atmosphere.
2. In the second section, "The scenery over there is uniquely beautiful"
Four pairs of families are invited to take the stage to show off their respective talents. Attract the love of more children, youth, middle-aged and elderly people. The on-location reporter interviews and reports, and selects a scenic spot every week, allowing the photographer to follow the on-location reporter to conduct the interview, giving a relatively comprehensive introduction to the tourist attraction, allowing the audience to follow the TV to experience the local customs and culture. Starting from multiple contents and multiple perspectives, we try our best to present beautiful pictures to the audience, so that the audience can feast their eyes on the TV screen and enjoy the beauty. At the same time, the on-location reporters and hosts will participate in relevant interesting questions and answers, so that the guests can enjoy the beauty. Complete the questions in the form of quick answers and learn new knowledge while having fun. Highlight the entertainment and informative nature of the program. When it comes to ethnic style, you can invite guests to learn ethnic dances and songs together, or put local games on the stage, and interact together on and off stage. The host will tell the audience more travel information, travel guides, affordable and convenient food and accommodation information, as well as many small details to serve the audience, so that everyone can be prepared before departure. It also stimulates the development of tourism. The winning family receives travel funds. Bring out the enthusiastic audience on and off the field, and enjoy exquisite gifts.
4. Establishment of mechanism and allocation of resources:
Column operation mechanism is the soul of column operation. The basic operating system of the "Take You to China" column in the future should implement the producer system, which will be more conducive to the definition of the attributes and utilization rights of human, financial, and material resources. Integrated utilization of mechanisms and resources is the key to column planning. It solves the problem of how to make a column and who will do it. Incentive and restraint measures can be effective if they are systematic and complete. The analysis, positioning, development and utilization of personnel quality are actually ways to effectively discover and stimulate the potential of personnel. Its scientific nature determines the health and sustainability of the column's operation. According to the current broadcast frequency and workload of the column, the personnel combination requires one editor, one director, two cameramen, one post-production person, one location reporter, and two anchors. In the future, producers will be implemented After production, it is necessary to rely on the income generated by the column to support the entire team of editorial staff and the daily use of equipment and vehicles. Linking the staff's wages, bonuses, benefits and column income will greatly promote the awareness of all staff to create high-quality products and generate income. In this way, a virtuous cycle can be formed and the column will reap both social and economic benefits.
5. Target audience group
The audience for entertainment and leisure columns is usually relatively broad. Judging from the content composition of the program, the overall style of this program tends to be relaxed, fashionable and entertaining, which is more in line with the appetite of young people, and because of its content level, it is more suitable for people with stable income in terms of income level. Groups, and interactions with families as groups, can drive the enthusiasm of children, children, and the elderly to participate. Therefore, the occlusion travel entertainment program has broken the boundaries of being only targeted at young travel enthusiasts in the past and has penetrated into people of all ages.
The reason why the column defines the audience as people with stable income is because with the development of society, their outlook on life is also changing, and they are also pursuing a healthier and harmonious life, so for They will also pay special attention to food and travel.
I believe that the above audience positioning can not only ensure the quantity of the audience, but also the quality of the audience. Every Saturday night at 20:30 is a time period with a higher boot time. After dinner and watching an episode of a TV series, the mood still needs to be buffered. This is the time for the family to sit together and watch TV and chat, so in During this period of time, they need to find a TV program that they think is very suitable for their lives to kill this period of time. Over time, coupled with the attractiveness of the program content itself, they will form the habit of watching the program and become The show’s regular audience.
6. Generating income from the operation of the column:
1. In the early stage of the establishment of the column, the advertising department of the station can designate an advertising company to act as an advertising agent for this column. When the column has a certain strength (economic and social benefits ), columns can bid on the market for advertising time slots within the column based on actual conditions.
2. Continue to use social forces and take the path of co-organizing programs so that the column can expand its influence while increasing its income.
3. Implement the strategy of "personalized columns and high-quality programs", not only to make good programs, but also to adjust the structure of the columns and integrate program resources to generate as much revenue as possible within the limited program period resources to attract advertising investment from advertisers. For example, special broadcasts of columns, sponsored broadcasts, titled columns and time slot advertisements, TV classified advertisements publishing real estate information, car dealership quotes, etc. Increase advertising revenue through channel and column branding. The brand management of the column must have strong innovation ability. The goal of innovation is to form your own style and strengthen your brand image. We must work hard on content. Only by continuously improving the quality of content can new columns become new brands.
7. Host style
1. One male and one female host each. The male host should be humorous, sunny and handsome, and the female host should be young, lively, beautiful and approachable. , forming a unique hosting style. The host should be generous, confident, caring, and loved by children and the elderly.
2. The language style is humorous. The two hosts must have a tacit understanding and smooth language connection. Use plain and lively language and spoken language that conforms to language habits, and avoid uncommon and complex vocabulary.
VII. Shooting requirements
1. On-site shooting: Use tripods to shoot in the broadcast room, set up multiple cameras in different directions, and use push-pull, pan, etc. lenses appropriately. . The scene setting should highlight the theme of the tourist location.
2. During the outdoor shooting process, the camera lens is required to follow the reporter to shoot. In the process of shooting the scenery, use push-pull, pan, and other lenses to shoot. The composition of the picture must be rich and full.
When on-location reporters go out to conduct interviews and reports, on-site reporting must be natural and smooth, with clear introductions, and on-camera reporters must strengthen the description of on-site details.
9. Column packaging design
1. Title: highlight the logo and characteristics of the column, approximately 15 seconds long.
2. Program promotion video: It will be broadcast on this station on a rolling basis, showing the program characteristics and host image of "Take You to China", lasting about 30 seconds.
3. Content summary: The format is fixed and connected to the opening screen. The summary content is a brief reminder of today’s program broadcast content, with music and commentary.
10. Program flow
1. Broadcast time: 20:30 every Saturday
2. Program duration: one hour. Includes commercial breaks.
3. Production process: pre-shooting and post-production. The preliminary shooting process was mainly completed in the photography booth and outdoors. Post-production mainly involves computer processing and other procedures.
4. Broadcasting process: Promotional title ---- daily content summary ---- program content ---- ending and next program preview
11. Program promotion
The promotion of the column means to fully promote the subject and object of the column to be accepted by the audience as quickly and deeply as possible. This mainly includes two aspects: subject promotion and object promotion. Main body promotion. We must consciously cultivate and hype the hosts, reporters, editors and directors, and the column itself. Through the promotion of film, television and print media, we will increase the visibility of the column and the establishment of a satisfactory platform. You can also do charity activities and audience interaction activities in the name of the column. Object promotion. It is to vividly and vividly reflect the theme of the program. Consciously refine the hypeable information of the program content, so that the program content becomes a social hot spot and hot topic.
Life is colorful, and the "Take You to China" column is also committed to meeting people's entertainment needs and serving the development of society. "Take You to China" will deliver rich and colorful content with its warm and thoughtful service and establish a good interactive relationship with the audience, so that audience friends can not only enjoy the visual enjoyment, but also learn a lot of relevant knowledge from it. Make people's lives not only vivid, but also exciting.
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