therefore, when choosing the signboard color of noodle restaurant, we need to consider the brand positioning, target customer groups, emotions and images to be expressed. In addition, you can also consider the color that contrasts with the surrounding shops to increase the visual appeal and recognition of the signboard.
If I can only choose one of the black characters on a white background and the scarlet letter on a white background, I would suggest choosing the scarlet letter on a white background, because it has a strong symbolic significance in China culture. Red is an auspicious and festive color in China traditional culture, and it is more suitable for noodle restaurants, a food culture-related format. Black, on the other hand, is often regarded as representing bad luck and bad omen, which is often not applicable in commercial design.
Of course, in the design of shop signs, the collocation of colors and fonts is not the only factor to be considered, but also the brand characteristics, audience groups, store location and so on. The best design should be one that can match the cultural characteristics of the store, attract attention and convey the brand image.
as a senior designer, I will consider color matching according to the characteristics and positioning of noodle restaurant and the environment of the neighborhood. The following are some possible suggestions:
Red with white: Red is a traditional auspicious color in China, with warm, festive and auspicious meanings, which is suitable for noodle restaurant signs. White can enhance the brightness and clarity of red, making the whole signboard more prominent. This kind of collocation is also common, which is easy to be associated with the traditional snack bar in China.
yellow with brown: yellow can convey warm, cheerful, cheerful and other emotions, and is suitable for use on food store signs. Brown can give people a stable, natural and comfortable feeling, and is suitable for barbecue-style noodle restaurants such as barbecue and grilled fish. This kind of collocation can highlight the characteristics and flavor of food and attract customers into the store to taste.
Blue with white: Blue is a fresh, free and clean color, which is suitable for simple and modern noodle restaurants. White can increase the purity and simplicity of the whole signboard and highlight the high-end sense of the brand. Such collocation is common in some business districts or high-end dining areas.
of course, the above are just some possible collocation schemes, and the specific choice should also consider the characteristics of noodle restaurants, the business environment where they are located, target consumers and other factors.