writing | Zhang Chuanyu? Editor | Old Driver
The spring breeze of reform is blowing all over the ground, and the economic trend of street stalls is rising. After the prime minister's propaganda, the economic fire spread overnight!
On Sina Weibo platform, topics such as # Street Economy # # Urban Management called vendors to set up stalls # # Street Cars # have been posted on the hot search. By the morning of June 4th, the number of readings on the topic of # Street Economy # Weibo had exceeded 94 million, with over 139, discussions.
according to Baidu's search for big data, "stall skills" is a popular search keyword among the related topics of "stall economy". In the past seven days, the search popularity of "stall skills" related content soared by 665% year-on-year, reaching the highest value in 1 years. Among them, more than 53% of followers come from the post-9 s.
If China on the Tip of the Tongue is a sample of delicious food from all over China, behind A String of Life is a portrayal of human fireworks. Like opening a shop and going to work, setting up a stall has now become a way for people to make a living and another side of colorful life.
if a worker wants to do a good job, he must sharpen his tools first. In China a hundred years ago, vendors in the streets had a set of clothes. At that time, unicycle was a necessary artifact to carry goods. At present, if you want to become a regular army to spread the economy, it is even more essential to have an affordable, fast-running and much-pulled stall car.
below, we have selected several popular stall cars for you who are interested in joining the stall economy.
Wuling wing sells trucks
Wuling builds whatever people need. The booth economy is on fire, and the Wuling practice booth car has also started to go online.
On June 3rd, wuling glory Wing started selling trucks. Please make up for the following BGM by yourself.
"upgrade country six,? National first purchase; Original production? , peace of mind annual review; The whole vehicle leaves the factory and enjoys excellent quality; The two wings can be turned on and off with one button. "
of course, as a stall car, large space is the basic quality. The space of the cargo compartment reaches 53L, and the internal space is flat and square, which is beneficial to stacking items and has high space utilization rate.
Not only the space is large, but also the Wuling wing is designed to pull the wind. The left and right side doors and the back door are turned up at an angle of 85 degrees to expand the sunshade and rain protection area. With the design of the backflow trough, the rainwater can be quickly drained out without backflow. In the future, who said that Eagle Wing must be equipped with luxury cars, Wuling Wing was the first to refuse.
if the product comes out early, it won't sell well.
according to a Wuling dealer, the number of customers who came to consult products on the 3rd and 4th days was more than five times as much as usual, almost equal to the number of customers who came to the door for half a month during the off-season. In addition, Zhou Shuo, marketing director of SAIC-GM-Wuling, also introduced that the sales of Wuling stall cars are hot at present, and it will take a month to pick up the cars now, and production is being stepped up.
in fact, not only Wuling automobile, but also domestic mainstream commercial vehicle enterprises such as Beiqi Foton and Dongfeng Xiaokang have also launched truck products suitable for "setting up stalls". This kind of cars are mainly classified as minivans, and the price is concentrated in the range of 4,-7, yuan.
of course, car companies are not the only ones who are angry.
Tmall shouted, "If the people call, Tmall will do it!" The slogan, announced the launch of the "god car stall" special session, a collection of six special vehicles including Wuling Hongguang, Wuling Baojun and Dongfeng Xiaokang.
Not to be outdone, Pinduoduo responded by saying, "Pinduoduo subsidizes what the people need!" Officially launched "trucks for sale in wuling glory", and subsidized 3, yuan oil card for each car.
This scene reminds me of Luo Yonghao's mantra of bringing goods, "Don't make money, make friends!"
Longxin three-wheeled truck is convenient to sell
If the four-wheeled truck is a generalist who sets up stalls in cities, then the three-wheeled truck is an elf who wanders around the countryside and travels between towns. In many sinking markets in China, today, tricycles are still the most important household and commercial amphibious vehicles.
The four-wheeled Wuling over there won the title of the main force of the stall, and Longxin, a good helper of the three-wheeled stall here, couldn't sit still and shouted the slogan "One car, one family, one dream of creating wealth".
from pure electric two-person electric tricycle to diesel tricycle with cab, Longxin has all of them. Moreover, it has its own spreading wings with three openings and multiple purposes (pulling more); You can use oil and electricity, and you can get a card (spend less); Complete qualifications, legal road (not illegal), really solved the worries of some users with tight budgets.
"Zhang Hua drives a Wuling wing truck to sell goods, and I use Longxin tricycle to practice stalls. We all have a bright future".
A truck for sale in online celebrity living in the picture
In the 198s, a Japanese Mitsubishi in the Hong Kong movie "Fast Food Car" opened our first impression of the stall car. Over the past few decades, stall cars have emerged in an endless stream, which is no longer the design patent of special purpose vehicle enterprises, and some modified works of stall designers are shine on you.
for example, the following modified cars seem to have no sense of disobedience.
what should we be wary of in spreading the economy?
Of course, behind the hot topic of stall economy, we should probably listen to more rational voices.
"Do people who praise you know the hard work of practicing stalls?" "Wuling is a god again, can it compete with the policy that trucks are forbidden to enter the city?"
In fact, in the media reports, the stall economy, which seems to be gaining money day by day, is more a successful case of "survivor bias" and is not representative.
even so, most people in the automobile industry are happy with the emerging stall economy.
"If the stall economy can be really activated, it will easily stimulate the re-emergence of the micro-goods market, and even make local car companies find new business models, which will attract more car companies to enter the market." Cui Dongshu, secretary-general of the All-China Federation of Riders, said.
However, the reality of China's micro-commodity market cannot be ignored. Micro-goods are between commercial vehicles and family cars, and they have been struggling to survive in the cracks. After the policy of automobile going to the countryside in 28, the micro-goods market showed a downward trend, with the annual sales volume of only 1.5 million vehicles in 219.
Needless to say, the small market capacity and many policy restrictions are the important reasons that hinder the development of the micro-goods market.
the same is true for the present. No matter from which point of view, the stall economy has obvious window period: first, more practitioners will flood into a certain area in a short time, greatly diluting the market dividend; Second, it is highly dependent on policies. Before that, the stall economy was just a marginal existence. No matter how the policies at this stage are encouraged, its follow-up continuity is a problem.
Looking at the car stall market in South Korea, there is a similar precedent of "high opening and low going" due to the stall economy.
According to the report of China Business News, around 215, South Korea relaxed the registration restrictions on commercial vehicles and other vehicles providing catering sales, which ushered in a "stall tide". To this end, a Korean car company has launched an improved version of micro-goods, which can be applied to selling goods and snacks. For a time, this model was called "Snack God Car", and its monthly sales once increased by 9% year-on-year.
however, it didn't last long. Due to the rapid saturation of the snack market, the sales volume of micro-goods dropped sharply, and a large number of used cars poured out, the rate of maintaining the value of the whole vehicle decreased, and the profit rate of micro-goods with lower prices dropped further. The above-mentioned Korean car companies, because of the many quality problems of the products launched, have affected the brand image of the car companies and become an important reason for the bankruptcy of the company.
In this wave of stall economic fever, not all stall owners can make a lot of money, and not all hitchhiking car companies can make some gains in the market. Even if the smell of fireworks on earth is the most appealing to ordinary people, for the automobile industry with obvious long-term characteristics, it seems that while reaping policy dividends, it should be done and cautious.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.