POP MART is the hottest blind box brand in China, which was founded in 20 10. It is the first fashion supermarket brand in China. POP MART imitates the Japanese egg-twisting game, sells eggs in blind boxes, and cooperates with several cross-border IP networks, such as HelloKitty, Yolk Brother and Disney.

Hong Kong designer MichaelLau pioneered the artistic style of trendy toys, that is, designers incorporated creative inspiration and artistic style into toys or sculptures, and cooperated with street fashion brands and brands. In POP MART, besides the Molly series and Biqi series launched by Hong Kong artist Biqi, there are also vinyl dolls extended by several IP images such as Pan Shen and HelloKitty.

Innovation+ingenuity, cultural creation can take on a new look. Nowadays, the "blind box wind" has been strongly blown into all walks of life. Many brands, such as Lejin Coffee and Wangzai Milk, began to co-name with Wanchao IP, and successively launched blind box series to attract consumers. Although the "blind box" cake is tempting, it doesn't mean that everyone can have a bite. Only good IP can win consumers. If we only rely on the shell of Wenchuang to attract attention and attract traffic, but lack the cultural core, consumers will not buy it after all.