With the process of urbanization and economic development, pets play an increasingly important role in modern life. More and more young people are willing to spend for pets, buy pet food, toys, health care products, etc., and even conduct high-consumption behaviors such as treatment and surgery for pets. There are mainly the following psychological, social and cultural reasons.

1. Psychological aspects

(1) Loneliness and loneliness: The fast pace of life in modern cities and the alienation of interpersonal relationships have caused many people to feel lonely and lonely in their hearts, and the companionship of pets can alleviate this emotion. Studies have shown that keeping pets can promote people's feelings of love and reduce stress and loneliness.

(2) Emotional needs: Modern young people pay more and more attention to emotional communication and care. As a lovely and emotional life, pets can fill people's emotional needs.

(3) Social needs: Keeping pets can also make you familiar with other pet owners and expand social circles.

2. Social aspects

(1) Changes in the concept of marriage: the consumption of food, medical care and health care for pets is not only the traditional sense of "caring for pets", but also reflects the mentality of caring for each other between modern young couples.

(2) Individualization needs: Modern young people pay more and more attention to individualization, and keeping pets can help them express their individuality, which is why keeping pets has become a fashionable life.

3. Cultural aspects

(1) Changes in cultural atmosphere: The rise of pet culture has a great influence on modern young people, making keeping pets a lifestyle and cultural symbol.

(2) the change of social values: the values of modern society are gradually cautious and turn to multi-ecological views such as valuing life and caring for nature, which also creates conditions for the rise of pet culture.

Then, the influence of modern young people's spending on pets

1. Positive influence

(1) Relieve stress and loneliness: Keeping pets can be good for physical and mental health, especially for young people who often feel lonely and anxious, which is a very effective way to relieve them.

(2) Promoting social interaction and enhancing emotions: Keeping a pet can help people establish friendship with others, give play to their contribution to the family, and enhance the emotional connection between people and others.

(3) promoting environmental protection culture: pet sports hobbies or environmentalism activities can promote people's attention to environmental protection;

2. Negative effects

(1) Economic burden: As far as the current economic situation is concerned, various expenses of pets, such as feeding, medical care, toys and insurance, will increase family expenses, leading to an increase in the economic burden of young people.

(2) Psychological dependence: because pets can meet people's emotional needs, if they are excessively dependent, people will live in an illusory pet world and lose the opportunity to contact with the real world.

(3) Environmental problems: There will also be environmental problems such as pet feces in the process of keeping pets. Improper handling will affect the sanitary environment of the community and the environmental health of the community.

Modern young people's willingness to spend for pets is influenced by psychological, social and cultural factors, such as reducing stress and enhancing social and emotional ties. On the other hand, various expenses of pets will increase negative effects such as family expenses and psychological dependence. Therefore, when young people choose to keep pets, they should weigh their advantages and disadvantages, choose rationally and try their best to avoid potential negative factors in pet keeping.