We can divide promotion into online promotion and offline promotion:

1. Cooperate with merchants to promote

How should we cooperate? You don't charge them for helping them to expose publicity, so you can tell the diners at the scene during the interview that everyone can scan our QR code today, and anyone who scans the QR code can give a bottle of drink. At the same time, we will often share some delicious food with you.

in the early stage, it's the most important thing to suck powder, regardless of profit. Don't talk too much, just interview two people a day, and you can attract hundreds of fans.

2. Conduct offline tasting activities. You can use your own platform, such as your WeChat WeChat official account, and then post a recruitment message to recruit two small members, and follow us to find food in various places in Zhengzhou for free. The advantage is that you can try it for free, take a group photo with the staff and give a beautiful small gift.

as for how much to recruit, it's up to you. What are the advantages of doing this? First, you can pay attention to your WeChat official account. Second, with the help of these small members, they can share the video to her circle of friends, QQ group and other platforms, and they can also invite her classmates and friends to pay attention.

In this case, can you not only increase fans, but also promote your own brand for free, and you can also find two handymen

3. Cooperate with university associations

This kind of activity is the easiest to attract university associations, and you can set a theme, for example, so-and-so from the media and so-and-so university associations will carry out the theme activity of finding food in summer. You can contact some community leaders and ask them to choose a few representatives.

Then you can shoot videos happily together, and when you come back, you can attract a group of fans. Does this also increase the exposure and the number of fans?

What is the intention of this? In fact, it is the sense of participation mentioned by Li Wanqiang. As a media, we should pay more attention to the user's sense of participation. In August, I'm going to send the book "Sense of Participation" written by Li Wanqiang to my brothers and sisters in the same frequency club.

Of course, you can also choose a few representatives from the fans who care about you to participate in the filming activities. In fact, everyone is very curious about filming videos. Most people have the desire to make videos.

second, online promotion.

(1) post it. In addition to offline promotion, it needs to be promoted online. Some food post bars can post your videos, but the title can't be too advertising. It can be written as: the practice of so-and-so food will teach you in three minutes.

In addition to food-related post bars, you can also find some Zhengzhou local post bars. Because the food positioning of this video is Zhengzhou. So you can try to promote it in the local post bar.

(2)QQ group. The same is true, find some QQ groups of food, send links in the name of sharing, and send some red envelopes to the groups. Occasionally ask them in the group if they can cook so-and-so food, and then if they say no, they can put your video link on it. Then he said, look at this video, which has the recipe of that dish.

of course, in addition to food, you can also collect some food exchange groups or food exchange groups with regional nature. This kind of promotion is more accurate.

(3) local forums. Although the forum is decadent now, it is undeniable that there is still some traffic on the forum. If posting directly doesn't work, then cooperate with the forum, for example, when you go out to shoot, you can make an advertisement for a forum.

Then, in the name of cooperation with a forum, you can post some activities on the forum, or share some delicious food practices, etc. This is also desirable.

(4) video websites. Video programs are the easiest to promote on the video platform. It is necessary to grasp some details when promoting, and the most important thing is the title and video content. The title affects your page views, and the content affects the forwarding volume of netizens.

If the food video you shot makes people look like they have no desire to forward it, I have to say that it is a failure. I don't know how long they shoot. If they shoot once a week, they should do every detail carefully, including planning, creativity, subtitles, editing and so on.

at any time, it is a core element to be a self-media person to be able to let people see the content that will spread spontaneously in the future. As I mentioned in the book "Grassroots Media Talent Operation", content, promotion and profit model can be said to be the three most important core elements of being a media person.

in the early stage of starting a business, there is no capital and technology, and the only thing that needs to be done well is to do the details of the content carefully. Especially as friends from the media, you can pay more attention to some self-media people who have done better, see why their content spreads so fast, and then look at your own content, why no one will forward it and share it!

In the promotion of self-media, while doing the most basic content, we should also think more about whether we can plan more activities to drive users' participation.