With the prologue of chronological order, the "curtain" slowly opened, and a "Wind Up" with a strong harbor wind sounded. In the melodious tune of "Take a glass of water from the sky, light the moon on earth, love and hate are only a moment, swaying in the red dust", people from all walks of life wear retro costumes and makeup, swaying in the center of the picture, pulling the audience's eyes and thoughts back to the distant 1990s.
In these retro videos, works that have won millions of praises in just a few seconds emerge one after another, and emerging gameplay is also brilliant:
Taskmaster @ Turoy perfectly reproduces the beauty of harbor style through wonderful makeup techniques, and shows infinite amorous feelings in the circulation of eyes, which has won the praise of 19 1.5W;
@ mesnier, who took the "suspense" route, put on a flowered shirt and wide jeans and danced passionately in the old ballroom, bringing a different kind of handsomeness, with the number of likes of186.8w; ;
Not only talented people, but also many stars participated in the retro craze of "returning to the 1990s" on a whim. @ Stephy made a stunning appearance in a short black cheongsam, holding a folding fan in his hand, revealing a sly smile without losing his grace, which attracted the praise of 3 18.9W; ; Hong Kong Star @ Bosco Wong, a few simple retro lens splicing, easily produced a confusing power, and madly praised 216.2w.
As of press time, the number of videos played under the topic # Welcome to the 1990s # has reached 65.438+66 billion, and countless talents and stars participated in the filming.
The retro and nostalgic craze in short videos is not just emerging. In fact, the retro style has plagued the entire content creation ecology almost all the time, and it has set off a frenzy from time to time, and one explosion video after another has emerged. "Retro" seems to be an enduring topic and element, which can not only lead the content storm, but also bring more opportunities for many talents. What is the charm of "retro style" and how many ways have it evolved?
From the old-school jazz coming from the coffee shop on the corner, to the nostalgic theme in film and television dramas, and then to one or two items full of the flavor of the times that people wear, the retro trend has been spreading for a long time. The popularity of "retro style" is inseparable from the love of thousands of users in Qian Qian.
What is retro? We generally believe that retro refers to those beautiful things in the past, which not only represent the things themselves, but also carry the spirit of the times, life value and cultural pursuit at that time. Beautiful elements will not be inconsistent no matter which era they appear in. Instead of chasing the retro trend, it is better to pursue a beauty that transcends the sense of time and never goes out of date.
After watching the short video, it is not difficult to understand the prevalence of retro style.
First of all, in the complicated content ecology, users have had a strong aesthetic fatigue for many monotonous things and are eager for some unique beauty. The content with retro elements is unique in overall style and characteristics, and has natural recognition. From the content characteristics, the style is retro, but the look and feel is fresh, so it is easy to attract users' attention at first sight and then leave an impression in their minds.
Secondly, for many short video users, retro content can easily touch their deep memories and arouse their memories and nostalgia for the past. Especially in this high-tech, fast-paced and extremely rich society, when people are anxious and confused, they can get spiritual placebo by regaining and interpreting the wonderful and beautiful things that have disappeared.
Generally speaking, the beautiful things in the past have a strong imprint of historical precipitation, and people have a natural curiosity and affinity for these things. Retro, on the other hand, takes "feelings" as a link to connect the real world with the past years, which not only broadens people's aesthetic boundaries and allows users to experience different fashions, trends and cultural customs, but also provides a different kind of satisfaction at the spiritual level, bringing different emotional experiences to users of different ages.
The rise of retro style has a long history, and it permeates many industries. As far as the short video field is concerned, the retro craze from time to time also shows the inexhaustible vitality of this kind of content.
The retro craze has been permeating the content industry, and it has set off a "small climax" intermittently. So most people are playing "retro style"? Taking the Tik Tok platform as an example, Kas observed several popular content patterns.
Imitation makeup is an important content form in Tik Tok beauty category. For those skilled people, such as the "masterpiece of beauty" with God's help, the objects of imitation makeup can include classic characters and characters in movies and TV plays at home and abroad, and retro imitation makeup is the most important type of imitation makeup, which is particularly striking.
In March of this year, makeup imitator er released a makeup tutorial combining "Hong Kong style +Michele Monique Reis". The meticulous teaching process, coupled with the final stunning makeup presentation and meticulous control, instantly makes people shine. After the video was released, it received 48. 1W likes.
@ jingjingjingjing Yuria released a number of makeup changing videos, which gave people a strong visual impact through the huge contrast before and after. Among her published works, among the videos with the highest praise, she appeared in Hong Kong-style makeup, which is quite amorous, and the praise amount is as high as192.2w.
@ Bobo, the number of fans is 3 18.7W, which is the most wonderful, with profound makeup imitation skills and a large span of imitators. Last September, a makeup imitation video of "Audrey Hepburn" not only won the praise of 6 1.5W, but also attracted a group of loyal users for her success. Subsequently, a transgender makeup imitation video of Lu Xun attracted the admiration of many users and was praised by113.6w.
Retro imitation makeup focuses on highlighting facial makeup, and is more inclined to show retro style through exquisite makeup techniques. There is also a kind of content that combines elements such as makeup, wearing and environment to convey a sense of retro from the overall atmosphere.
For example, the account style of @ Huti, which was successfully circled through "popcorn cross-dressing", focuses on retro Hong Kong style. In her videos, @ Huti appears almost in Hong Kong style, and her background often complements her body style. Plus a variety of BGM, full of retro feeling.
In addition to releasing various Hong Kong-style cross-dressing contents, @ hutiti will also release shop-exploring contents consistent with the retro theme: exploring old shops in the city, such as traditional popcorn shops, photo studios or barber shops and tailor shops that have been open for decades. While regaining the memories of the past, they also integrated their Hong Kong style into it. For example, when exploring the old photo shop in front of the vegetable market, @ Hutiti took a group of beautiful photos of Hong Kong scenery at the price of 30 yuan, during which her communication with her boss also showed a full sense of the times. This video was praised by 107.3W, which attracted many people's appreciation.
The two retro styles mentioned above are basically around individuals, creating a retro atmosphere through makeup, dress and atmosphere. On Tik Tok, there is another content, that is, injecting retro elements into a certain category to create its distinctive highlights.
For example, the food account @ 両両両両両両両両両両両両両両, the cooking room follows the style of the last century, and the combination of old bicycles, old TVs, star posters of that era, a classic old song in BGM, and a nostalgic filter that shows the flavor of time exudes an old flavor that penetrates people's With such a strong sense of retro, food seems to have more temperature. Up to now, @ Xunwei has absorbed 774.7W powder, and has also established its own unique style in the food track.
Story Narration @ Jingjing Jingjing "Nostalgia Time" puts the story background in the 1980s and deeply restores it on the road of service. Through vivid interpretation of life details and parents' shortcomings in various situations, it presents users with a picture of rural life in Northeast China in the 1980s. It not only aroused people's memories of that era, but also aroused the strong interest of a group of young users.
Another example is the dance account that can dance @ Xiaojun Jun. It is also through the restoration of appearance, dance and environment. Travel back to the 1980s with friends and dance enthusiastically.
Retro can not only become a unique label of an account, but also attract more diverse user groups. The "older generation" users look for the warmth and memory of the past, while the "new generation" users experience the cultural heritage driven by freshness. So, how to use the element of "retro"? How can creators use the opportunity to restore ancient styles and gain stronger vitality?
We have reason to believe that the retro wave will be difficult to fade for a long time to come, and the follow-up will be difficult. We are likely to see more innovative retro elements integrated into content creation, which will make people shine.
Author: Kasdata, official account of WeChat (ID: caasdata6)
The title map comes from Unsplash and is based on CC0 protocol.