As the most important traditional festival in China, the Spring Festival means a lot. The Spring Festival is not only the Lunar New Year, but also a big day for family reunion. Celebrating the Spring Festival has a long history. Even today, we still have the tradition of celebrating this key festival. According to the data, among many festivals in China, the proportion of spending on the Spring Festival is 79.8%, and the growth rate of related content on major platforms is also 2% when the Spring Festival is coming. Therefore, China people's feelings for traditional festivals still exist, and the unusually hot e-commerce festivals in recent years are doomed to be unable to replace the sense of belonging brought by traditional festivals to consumers. Spring Festival is still the most expensive holiday for most consumers in China in the past.
Due to frequent outbreaks, from the policy level, the local Chinese New Year holiday is listed as the first choice for this year's Spring Festival holiday. At the press conference of the joint prevention and control mechanism in the State Council, experts from the National Health Commission epidemic response and disposal working group once again put forward relevant suggestions on the initiative of "celebrating the New Year on the spot" issued by individual places, and strictly controlled key areas and key populations, and minimized travel and gathering of high-risk groups such as the elderly and pregnant women with chronic diseases, and made good protection if they traveled. As Beijing approaches the Winter Olympics, the epidemic prevention and control measures are strict, and it is expected that most people in Beijing will choose to spend the New Year in situ.
So, in order to let these devotees who are in the same place have a warm Spring Festival, BAIC will jointly drive the star cars of BAIC, including Beijing Auto Rubik's Cube, Beijing Auto X7, Beijing Auto U5 PLUS and Beijing Auto EU5 PLUS, in no particular order. Send home food to the workers from 34 different provinces and cities who stayed in Beijing for the Spring Festival, so that these workers can feel the warmth and festive atmosphere of their hometown in a foreign land even if they can't return home to reunite with their families during the festive season.
BAIC has always been a company with temperature
As a company with temperature, BAIC's previous warm-hearted actions are bringing warmth to the people. When the time returns to the end of 219, it coincides with the important preparatory stage of the Beijing Winter Olympics. Among them, the Beijing-Zhangjia Railway, an important traffic trunk line, is under intensive construction. The Beijing-Zhangjia high-speed railway line is 174 kilometers long and has a maximum design speed of 35 kilometers per hour. It will provide traffic operation service guarantee for the 222 Beijing Winter Olympics, which is a veritable road to winter Olympics.
Behind the opening of this road to the Winter Olympics is the persistence and dedication of more than 1,3 people day and night, which is an "Olympic Games" for countless ordinary and unusual builders. They are newlyweds, fathers who don't know the name of their children's class teacher, and daughters who can't accompany their parents for the holidays. They are also technicians who go to the construction site the next day to ensure the progress of the project; In order to solve the construction problem, the technician who lives in the office; In order to ensure the quality of the project, engineers stationed at the front line.
On January 17th, 22, that is, in the off-year, the builders of Beijing-Zhangjia high-speed railway will once again set foot on the tracks, but this time they will take the warm-hearted home train initiated by Beijing Automotive and Railway 1236, China Railway Co., Ltd. and Huaxia Travel, and return home with the glory of the builders of the Winter Olympics.
In addition, since the outbreak of the COVID-19 epidemic, the vast number of medical staff have actively responded to the call of the CPC Central Committee, dressed in white armor, and went on a retrograde expedition, bravely and fearlessly devoted themselves to the front line of epidemic prevention and control, and made great contributions to winning the COVID-19 epidemic prevention and control war. They are "the cutest people in the new era". At present, the national "war epidemic" situation has achieved a staged victory, and the white soldiers who fought against the epidemic returned home in triumph. On May 12, 22, on the day of "International Nurses' Day", BAIC joined hands with Huaxia to carry out the special courtesy of "Being grateful and being warm–BAIC's hundred cars for a hundred days and warm medical action", providing free car service for medical staff on the front line of the epidemic prevention, and paying tribute to the heroes of the epidemic prevention with practical actions!
including this warm-hearted activity, in the development process of BAIC's enterprises, they have always been people-oriented and consumer-oriented, and provided convenience to consumers as much as possible. No matter the severe winter or the hot summer, no matter the epidemic or the Spring Festival, BAIC has always been able to keep consumers enthusiastic about life in the warmest way and warm their lives with temperature.
well-known big coffees give up their holidays to send their hometown flavor to the workers who stay in Beijing for the New Year
Back to this activity, when the Spring Festival, a traditional festival in China, is coming, BAIC and 58 cars will bring warm-hearted surprises to the urban struggling families. In addition, local big coffees will drive the star models of BAIC to find the most beautiful workers in all walks of life and lead them to find their hometown food memories in Beijing.
BAIC will form a supporting lineup with BAIC Rubik's Cube, BAIC X7, BAIC U5 PLUS and BAIC EU5 PLUS. At present, these models are also the star models of Beijing Auto, ranging from fuel vehicles to pure electric vehicles, from cars to SUVs, covering a variety of models. At present, the latest series of Beijing Auto models can make drivers and passengers feel comfortable and convenient brought by high technology in terms of technology, driving and riding.
Beijing Auto Rubik's Cube is a representative model of new generation intelligent driving. The new car is not only the first fuel car equipped with Huawei's intelligent cockpit, but also provides users with more unprecedented car experience. For example, the electronic exterior rearview mirror, the AR-HUD with a 6-inch large screen, and the magic nuclear power 1.5T engine. Similar to our warm theme, this car can meet our warm needs, such as using the car system to have a warm connection with family, or making a unique music album. In addition, models such as Beijing Auto X7 and Beijing Auto EU5 PLUS also have many similar functions to shorten the distance between family, hometown and us as much as possible.
In addition, in terms of big coffee, we will invite Nie Xiaoyu, Lao Meng's car life, Shi Meng, who plays cars, and old Beijing's car-talking, and other well-known local big coffee, and join hands with BAIC to have a warm Spring Festival for the workers who can't go home and reunite as they wish.
Summary
As a company with temperature, BAIC has been acting silently on the road of public welfare. From marching forward together in the epidemic, to opening a green passage for the builders of the Winter Olympics to this activity, to offer hometown food to the workers in Beijing for the New Year and soothe their homesickness, Beijing Auto has been acting to convey love and warmth. The activity plan will be launched from January 15th to 31st, and there will be continuous content output. Please also lock the 58 cars.