The current era of mobile Internet is an era in which traffic is king. Various Internet platforms are attacking the city and staking the land, trying their best to attract users' attention and time.
Recently, the author has been paying more attention to Tik Tok, and I can't put it down. Tik Tok is an Internet short video service social product. Different from the communication between acquaintances, WeChat focuses on the contact between strangers, which can expand the social circle more quickly and make more new friends.
short video is a new social tool after text, pictures and audio, and it is very popular now.
There are many loyal fans in China, regardless of gender, age and age. Overseas, TikTok's international version of Tiktok has also won the favor of a large number of young people in Europe and America.
personally, what makes Tik Tok interesting is that you can find all kinds of content you are interested in on the platform, and you can interact with the author and other readers in time.
at present, Tik Tok has become a comprehensive service platform, which includes history, film reviews, funny jokes, humanistic philosophy, tourist attractions, food recommendation, physical fitness, live broadcast with goods, live broadcast of talents and so on.
More and more people are brushing Tik Tok on the subway, bus and during the journey, and they are gradually "addicted". Even if they don't brush for a day, they will feel uncomfortable. Sometimes I think that Tik Tok's rich content has threatened the traditional TV programs.
Recently, I accidentally brushed up a "Cicada Mom Data" of Tik Tok, which is specifically about the achievements of people who have brought goods in Tik Tok. The content in the periodical is about the list of TOP1 talents with goods in Tik Tok in May.
There are many celebrities in it, and their achievements in one month are quite dazzling! The amount of the transaction is really awesome! It's amazing that a person can achieve such a great result! (See Figure 1, Figure 2, Figure 3 and Figure 4 for the results).
Lao Luo ranked second, remembering that last year, the media reported that Hammer Technology operated by Luo Yonghao went bankrupt and owed 6 million yuan in debt. However, as of October 22, he revealed in the talk show conference finals that he had paid off more than 4 million debts. It seems that live delivery of goods has become a means for him to repay quickly. If this is carried on, it is estimated that the balance will be paid off soon, and there may even be a huge surplus in the future.
how is this achieved? It is quickly realized through the channel of the Internet!
Figure 1 to Figure 4
Because I am engaged in data analysis, when I saw these figures and commodities, I began to wonder if I could analyze something interesting. For example, can you see the logic behind people making money? Knowing their routines and operation methods is also an increase in knowledge.
based on this interest, I started the analysis work, so I have the following two analysis summary charts. (It is stated in advance that this analysis does not consider the authenticity and origin of the data, but only the meaning and enlightenment of the data itself).
Table 1: TOP1 Information Summary
From this table, we can get the following information:
1. The number of fans in TOP1 adds up to 15 million people, and the total amount of goods brought in May was 1 * * * 2.332 billion yuan;
2. TOP1 ***27 categories with goods;
3. The number of male talent exceeds that of female talent.
4. The total amount of goods brought has little to do with the number of fans. For example, Mr. Dong's jewelry has a small number of fans, but the price of the goods is high, so the amount is large.
Boy, what a great record! China has a population of more than 1.4 billion, and the fans of these 1 people add up to a little more than one tenth of the country's population. The sales of 2.332 billion yuan are all realized online through the Internet. If it is to be realized through offline shopping malls or brand stores, how many shopping malls or shops are needed to participate? How many promotional activities do you need to do? It is estimated that only the operators of shopping malls or brand stores in the physical industry know how many resources are needed to achieve this achievement.
after reading these four data and conclusions, I can't help wondering how they did it. Around these contents caused me more guesses. I listed the questions one by one. Sometimes, the process of seeking answers is the process of constantly exploring problems and doing proof questions. It is more meaningful to think clearly about the question than to know the answer directly. The questions are as follows:
1. Of the total goods brought by Daren, how many sales and goods are contributed by fans?
2. How much sales and goods are contributed by non-fans?
3. What is the ratio of sales and goods quantity between them?
4. what is the ratio of the number of fans who buy goods to the total number of fans?
5. Is there a situation that there are more than one fan among the TOP1 people who buy goods?
6. Do the fans of TOP1 people buy goods from other people?
7. Do non-fans of TOP1 people buy goods in their talents?
8. Is there any correlation between the goods brought by TOP1 people? Do you belong to the same group?
table 2: category analysis
from the above figure, it can be analyzed that the goods brought by people are mainly divided into eight categories, among which the top three categories are household pets, snack food and beauty care, which are all consumer goods and closely related to the lives of ordinary people.
However, the sales of jewelry are also very large, which shows that ordinary people dare to place an order online without going to the on-site store or seeing the real thing. This is very different from the traditional offline jewelry store to buy jewelry.
The conclusions and problems arising from the data in Table 2 are as follows:
1. Because there is not only one cargo brought by each expert, it is usually at least two or three. Therefore, although the amount of goods brought by people is large, what is the actual sales of each category? Without this figure, it is difficult to judge that people have the strongest sales recommendation ability on specific commodities.
2. With such dazzling achievements, how many live broadcasts did Daren hold in May?
3. When do these live broadcasts usually start? What time does it end?
4. How many viewers participate in each live broadcast?
5. what is the turnover of each live broadcast?
6. what is the number of goods sold in each live broadcast?
7. What is the sales volume and quantity of live broadcast goods, and what is the purchase ratio of fans and non-fans?
8. apart from the live broadcast, what is the merchandise sales of people at other times in may?
9. What is the format of the amount and quantity contributed by fans and non-fans?
1. Is the sales volume and sales volume of the live broadcast large, or the sales volume and sales volume of the non-live broadcast time large?
11. Do fans and non-fans buy products recommended by many experts?
12. Do fans and non-fans repeatedly buy the products recommended by Daren in one month?
combining the above two charts, we can see 4 conclusions and 19 questions. There are more questions than conclusions, which shows that there are still many things worthy of in-depth investigation and thinking. Moreover, these conclusions and questions are closely related to data and actual scenes.
the so-called digitalization lies in finding data, analyzing data and using data. After the data is obtained, it is associated with the actual scene and verified, so that the true story behind the phenomenon can be found. In the case of Daren, the data exists on the vibrato platform.
therefore, data analysis is the most critical. These questions are closely related to the analysis. By answering these questions, we can understand the information such as user portrait, user behavior, purchasing frequency, user preferences, and the effect of talent marketing methods. With this information, we can better analyze the secret of success.
Next, we plan to select some experts, observe them for one month, and record their actions on Tik Tok this month. See if you can find something new. See you next time! If you have different opinions, please discuss them in the message area.
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