The number of fans of the personal social media platform Oriental Select Live Room has exceeded10 million, which shows the popularity of the live broadcast and the influence of the live broadcast room. Every night, people can find an anchor with face of china introducing products when they enter the East Featured Live Studio. He doesn't need fancy introduction, but uses the simplest language to describe the product.
For example, when Teacher Dong introduced corn in the live broadcast room, it triggered a memory and fireworks. Many consumers will feel Mr. Dong's poetic atmosphere and cultural background when watching his live broadcast. He has a sense of cultural precipitation. He is not in a hurry to sell goods, but focuses on introducing the story of each product.
The lecturer's live delivery style has narrowed the distance between consumers and anchors. When people don't understand why New Oriental is committed to live broadcast, New Oriental has reversed others' doubts with its absolute data advantage. For several days in a row, the number of fans has soared. The lecturer can also be called the anchor of live broadcast with goods. They conquered the audience and consumers with a lecturer style very close to the soul.
This style pioneered the live broadcast with goods. Before that, it was difficult for people to see live anchors with the same style. After all, some anchors pay more attention to performance and sales. In the live broadcast room dominated by New Oriental, every anchor goes deep into the classroom to understand the students' thoughts. They will bring the classroom style to the live broadcast room, and there will be no sense of disobedience, but it will not affect the sales data.
The stereotyped live broadcast style can easily make consumers feel trance, and the live broadcast room cannot form a unique live broadcast style. At the same time, the live broadcast agencies behind the live broadcast room adopt the same development model and lack the exclusive characteristics of the anchor. It may cause some consumers to buy goods from the previous live broadcast room, but they will never find the live broadcast room again. After all, multiple live broadcast rooms are similar.