In the past, when people mentioned hot pot, the first thing people thought of was fishing in the sea. However, in recent years, the reputation of Xiaolongkan hot pot has greatly surpassed. So, why is Xiaolongkan so hot?

Is Xiaolongkan very popular?

Among many hot pot brands, Xiaolongkan is as popular as Haidilao in those years after it was established less than two years ago. As a phenomenal hot pot brand in Chengdu, Xiaolongkan's product features, store location and business model have attracted the attention of the industry. In Chengdu, brands once set fire to a business circle through a store, which led to the entry of major catering brands, which in turn led to the whole commercial district, and was once praised as "Little Dragon Kans Phenomenon" by Chengdu catering industry. ?

Why is Xiaolongkan so popular

When domestic hot pot restaurants joined Zhang Qidao, the competition in the hot pot market became very great. How to find an independent way to survive in the Red Sea market has become the primary problem of hot pot restaurants.

xiaolongkan wants to fight its way out in this red sea market, and the brand chooses the route of "high cost performance". Many consumers' first impression of Xiaolongkan is: low per capita consumption. The "one-yuan dish" launched by the brand has completely ignited the brand in communication.

the founder of xiaolongkan said that in the store, the normal consumption per customer is about 7 yuan, and compared with the hot pot restaurant in 12 yuan, xiaolongkan is more cost-effective. Moreover, the store integrates the elements such as the bottom of the pot, dishes, environment and service, which makes the customers feel good overall, and reaches a more pleasant state when checking out, and eats out the value.

At present, domestic catering is booming. As an entry-level catering for Sichuanese, Xiaolongkan is located in a popular hotpot restaurant. On the one hand, it reduces the entrepreneurial risk of enterprises; On the other hand, brands are more easily accepted by the market.

the hot road of Xiaolongkan

Xiaolongkan hotpot started from more than ten hotpot tables, and now it has ten direct stores in Chengdu and more than 5 franchisees in many cities, prefectures and provinces all over the country. It won many awards, such as "Best Restaurant in 214" by the public comment network, the first place in the hot pot category of the 12th Chengdu International Food Festival, "Chengdu Cuisine", "The Biggest Dark Horse of Chengdu Hot Pot in 215" by Huaxi Dushi Bao, and "Chengdu Hot Pot Popular King in 215" by Tencent Dacheng.com, and became the official promotional film of the 12th China (Chengdu) International Food Festival.

development status quo

Xiaolongkan hot pot is a kind of gourmet dessert that is very popular among Chinese people, and there is even Xiaolongkan hot pot day. Of course, nowadays, food has no national boundaries and is very popular among foodies. Hot Pot Xiaolongkan Hot Pot introduces delicious snacks to China, so that more diners can eat delicious Xiaolongkan hot pot. Now the technology of making Xiaolongkan hot pot is relatively mature in China, and it can also achieve authentic delicious Xiaolongkan hot pot and a complete set of imported hot pot techniques. Nowadays, there are more than 1 franchisees in Xiaolongkan Hot Pot.