the specific process is as follows;

First, how to choose a site

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Places suitable for opening ice shops: near schools, pedestrian streets, business districts, department stores and counters are all good choices. In order to avoid vicious competition, it is best not to have similar ice shops within 5 meters around. This is the requirement of a better choice.

Second, the opening cost

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1. The conditions required to open an ice cream shop are similar to those of restaurants of the same size, ranging from 1 square meters to 8 square meters. The scale and grade are different, and the funds required are also very different. The gap between high-end shops, mid-range shops, micro-shops and roadside shops is very huge.

to open an ice cream store, the equipment investment is about 18, yuan, the power supply is 22 volts, the employees are 1-2, and the working capital is above 1 yuan. In addition to operating ice cream, we can also sell fast food, drinks, barbecues, etc. If we operate properly, we can recover our investment in half a month.

if the goods are sold by mobile, you can set up outlets in stations, docks, theaters, karaoke bars, schools and other places with heavy traffic, and now you can sell them now. Besides selling ice cream products, you can also sell other cold drinks.

2. Monthly income and expenditure statement of ice cream shop:

Rent is 2 yuan

Water and electricity charges 3 yuan

Industrial and commercial tax charges 6 yuan

Employee salary 1 yuan/two people

Gross profit is 4-7 yuan

An ice cream shop, with a daily turnover of more than 3 yuan, has certainly made considerable profits.

3. Basic beverage cost: one luxury ice cream machine *98=98 yuan, one single-head ice cream machine *15 yuan =15 yuan, and one stainless steel ice cream shell *22=22 yuan.

taro ice cream powder, chocolate ice cream powder, vanilla ice cream powder, grass plum ice cream powder, orange ice cream powder, green apple ice cream powder, pineapple ice cream powder, mango ice cream powder, 8 kinds * 5 packs each *(25 yuan/pack) =1 yuan.

4 packs of ice cream powder (1 pack/1kg) *15 yuan =6 yuan, 3 pieces of Ruth brand ice cream paper *.2 yuan =6 yuan, light chemical oil (15kg/piece) *15=225 yuan, 2 stainless steel spoons * 5 = 824 yuan (25 yuan/pack) *14 kinds * =

apples, lemons, cantaloupes, coconuts, taro, peaches, Lan Mei, oranges, grapes, lemons, bananas, chocolates, original flavors, pineapples, longan-scented honey (1 can /38 yuan) *3 cans =114 yuan, and 15 plum blossom gel cups (33 yuan/piece) *. You can choose ice cream to join, and there is professional guidance from the headquarters. Now there are many ice cream franchises to choose from. Learn more

3. How to choose an ice cream franchise store

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Compare a brand with different investment thresholds

A brand: it can only be opened in large and medium-sized cities, with a high total investment.

brand b: it can be opened in areas with large traffic, with low total investment.

A brand ice cream merchants require franchisees to invest at least 3, yuan, and B brand can start with 7, yuan. Brand A needs to invest 11, yuan in ice cream equipment, and brand A is a mid-range ice cream product, which requires a certain area of place, and the business area is not less than 2 square meters. In order to show the brand image, the requirements for the display and decoration of the store are relatively high, and the store deposit is 1, yuan, including 3, yuan for the decoration alone.

the investment of brand b ice cream equipment is only 25, yuan, the storefront is required to be 5~1 square meters, and the decoration is 5, yuan.

in terms of location, since the price of A brand products is mostly above that of 1 yuan, they can only be opened in the prosperous areas of large and medium-sized cities. At present, only Guangzhou, Shenzhen, Zhuhai and other large and medium-sized cities with high consumption levels can find better locations to open stores, and Shunde, Foshan, Zhanjiang and other places can only open 2 or 3 stores at most. The price of product B is cheap, and the location requirements are much looser, as long as there are many people.

comparing two different purchase costs

brand a: the purchase cost is relatively high. Brand B: The purchase cost is relatively low.

The purchase discounts of brand A and brand B are almost the same, both of which are between 2% and 3% of the sales price. Because of the high cost of brand A, the cost of ice cream per ball is between 3.5 and 4 yuan, and that of brand B is between .5 and 1.5 yuan. For investors, the purchase cost of brand A is much higher than that of brand B.

Comparing the different income in March

A brand: single product income 6~8 yuan B brand: single product income 1~1.5 yuan

The discounts given by different ice cream merchants are similar, and the profit margins are almost the same, ranging from 3% to 4%. However, because the price of A brand products is relatively high, each ball is between 1~12 yuan, and the price of B brand balls is only between 2~4.5 yuan, so the single product of A brand has high income.

In the opened stores, because there is little difference in the sales quantity of different grades of ice cream, the income of mid-range brands is much higher than that of low-range brands, with the monthly income of mid-range brands ranging from 6, to 8, yuan and that of low-range brands ranging from 15, to 2, yuan. However, because the risk borne by the former is much greater, it is difficult to obtain such benefits if the location is not good.

Experts suggest that low-priced ice cream shops have more potential

Although middle and high-grade ice cream shops have higher income, Mr. Huang Chunlin, an expert from Guangdong Food Association, is more optimistic about middle and low-grade brands. He believes that the latter meets the needs of the broad masses of civilian consumer groups. In such a "pragmatic and mature" civilian market as Guangdong, the investment in "ice room" within 1, yuan has more development potential. The reason why it was not done before is that the ice cream enterprises in the mainland have not realized the importance of "brand" and have not strengthened quality supervision and control. He said that there used to be many "ice rooms" shops in Guangzhou's history, which were considered aristocratic consumption at that time, but they have withered in recent years. The main reason is that under the condition of more and more competitors, the industrial strategy was not adjusted in time, and even declined.

investment case

equipment of brand A and brand B

25, yuan and 1, yuan

decoration of 35, yuan

Total investment is 3, to 11, yuan

Single product income 6-8 yuan 1-1.5 yuan

Monthly profit of 6, to 8, yuan and 15, to 2, yuan

IV, The basic process of joining

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is the preparation work. First of all, you need to know the market, the products and the consumer groups in the business circle. Competition in the same industry, make an overall evaluation of your own manpower, financial resources and time. The scale and form of opening a store, the characteristic positioning of products and the price strategy. Investigation of joining brands, source of suppliers, preparation of funds, etc.

the second stage is the implementation process. Go through the joining procedures, complete all the bar parts, seats, production equipment and operation processes of the ice cream shop, select all the equipment, determine the water, electricity, power and procurement, and supervise the work until all the completion.

the third stage is from the opening to the first month of business. On the opening day of the event, it is necessary to pay attention to whether there is a gap between the customer's reaction and the ideal opening of the store.

Joining:

When choosing an ice cream to join, we must find a franchise store with many years' experience to join, that is, to do a good job of pre-inspection, it is best to choose a brand that our friends like or even have eaten.

Equipment procurement:

Soft ice cream machine, hard ice cream machine, ice shaver, ice maker, smoothie machine, refrigerator and other related ice products can be searched through Alibaba, and then you can shop around and buy cheap and practical equipment.

V. How to decorate the ice cream shop

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There are two kinds of ice cream commonly sold in the market: soft ice cream and hard ice cream, of which soft ice cream is the main body of people's consumption. It is divided into Italian ice cream, German ice cream and American ice cream. Each style of ice cream has different names and ingredients, and people feel different after eating it, so the store decoration of the operator must conform to the style of the products it sells.

according to taste: when selling American ice cream, the decoration of the store should be mainly in a free and unrestrained style, which makes people feel like they are in person with nature, with blue or green as the keynote and pictures of natural scenery. The lighting must be bright, and the tables and chairs should be bright metal products. Italian ice cream gives people a romantic feeling and makes people feel warm, with warm colors as the keynote, yellow and pink as the main lights, and blue plastic products for tables and chairs; When operating German-style ice cream, the decoration should be solemn without losing the taste of leisure, where it is more suitable for several business people to rest, with dark patterns as the background, tables and chairs must be dark wood products.

according to the area where the store is located: there can be several popular cartoon patterns in the decoration of the ice cream shop near the campus; The ice cream shop in the high-end business district can be decorated in German style. Usually, the decoration of ice cream shops in county-level cities can be as long as they are bright and clean; The decoration of ice cream shops in prefecture-level cities is mainly determined by the variety of operations; The decoration of ice cream shops in provincial capital cities (municipalities directly under the Central Government) depends on the location of operation. For example, the ice cream shops in commercial streets give people a light and bright feeling after decoration, which can relieve fatigue.

VI. How to do a good job in hygiene

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What ice products are most afraid of is hygiene work. Ice products contain a high content of milk, which is easy to attract breeding bacteria, so it is particularly important to do a good job in hygiene. The utensils or ice cream spoons that come into contact with ice cream must be cleaned frequently, and the cleanliness of the store must be paid attention to from time to time.

the temperature of ice cream must reach MINUS 22 degrees, and it is necessary to always pay attention to whether the power supply of the ice cream cabinet is in place.

After the temperature of the ice cream cabinet rises, it will affect the hygiene of the whole ice cream. Because ice cream is a product of milk and fruit, it is easy to breed bacteria, so special attention must be paid to hygiene.