The 11th Guangzhou International Shopping Festival will be launched on February 28th, 2122, and will last until October 26th, 2123. This year's shopping festival will explain the meaning of the slogan "WELIGHT Up Guangzhou in the Future" in the main venue of the shopping festival, and provide many innovative consumption scenes and experiences for consumers. The shopping festival is hosted by the municipal government, undertaken by the Municipal Bureau of Commerce, Tianhe District Government and relevant district governments, co-organized by the Propaganda Department of the Municipal Party Committee and the Municipal Bureau of Culture, Radio, Film and Television Tourism, and implemented by Tianhe Road Chamber of Commerce. The launching ceremony of the shopping festival and the main venue activities will continue to be held in Tianhe Road Business Circle, the "first business circle in South China".

The 11th Guangzhou International Shopping Festival

Time: February 28th, 2122-October 26th, 2123

Location: Zhengjia Plaza, Wanlinghui, Helitiande Plaza, Fashion Tianhe Commercial Plaza, etc.

Admission: free

Activity content:

Creating the most atmospheric landscaping

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Zhengjia Plaza cooperates with the "Tang Palace Night Banquet" to build a city that never sleeps in the Tang Dynasty in the atrium on the fourth floor; Taikoo hui's "Now, Enjoy the Parade" activity will build a year-end amusement park spanning games, movies, music and food. The atrium of Helitiande Square displays "nine purple Tiande Tree", and snow falls every night; Fashion Tianhe Commercial Plaza launched "Happy Rabbit U Flower City", dance parade, band singing and other activities; VT111 Victoria Plaza holds the theme market, band and dance flash, etc.

gathering the most fashionable in online celebrity IP

During the shopping festival, citizens can punch in famous animation activities at their doorsteps, so that street shooters can get addicted to it.

Wan Linghui, together with local creative person Dachuan, held the first national exhibition of fried wool LIONBIT and the flash of Cantonese songs. Tianyu Plaza will hold the "Dance Forest New Generation" sea election in Guangzhou Division; Igc of Tianhui Plaza invited Lingling Mak, a well-known folklore scholar, to share the traditional custom of "welcoming good luck" in the New Year. Leading the exhibition Sun Xintiandi was launched as scheduled to the first exhibition in AsUwish Guangzhou; POPARK Oriental Baotai held the first national offline exhibition of Zhuoda Wangfuqi Fruit Series; Merrill Lynch M·LIVE Tiandi launched a New Year's Eve event with the IP image of "MO Rabbit Master", and set up beautiful themes such as Fantasy Time Gate and Starlight Dream Paradise.

Various markets will appear in turn

Rooftop market, New Year's Day market, Spring Festival market, Tang Wenhua market, trunk market, coffee market and tipsy market will bring sweetness, warmth and happiness to the citizens.

The first floor of Zhengjia Plaza and Guangzheng Street will create a cultural market in the Tang Dynasty, so that consumers can experience the purest commercial atmosphere in the Tang Dynasty; Tianhuan Plaza launched new brand products such as Xpeng Motors, vans Skateboard and ysl; Guangzhou IFC Guojin Tiandi launched a colorful New Year's theme event; Bainaohui launched a new year snack market in the outer square; Guangzhou Kaisa Plaza held a trunk market; Guangzhou K11 holds a winter vs spring market on the first floor of the venue; Mall of the World Haixinsha Asian Games Park launched the fourth "Coffee Potential" Fine Coffee Art Festival; Guangzhou ICC World Trade Center held activities on the rooftop, such as a drunken life festival, a sightseeing bus theme pop-up shop and Martell Spring Festival theme exhibition. The first Oriental menu event of Oriental International Commercial Plaza brought together local cuisines; Star Light Tide Territory held rabbit SPACE creative market and animation market activities.

The most futuristic activity of science and technology

This year's shopping festival started the venue, focusing on creating a sci-fi block full of metauniverse breath, opening an immersive interactive experience in the metauniverse, taking "Welight" (homophonic "future") as the theme slogan, lighting up the future experience scene with the concept of "future city", and developing the imagination space to play a journey of exploring the extraterrestrial universe.

Tianhe City, Guangzhou combines hot topics such as "Antique", "Metacosmic Black Technology" and "Digital Art NFT" to create the 2123 Spring Festival theme exhibition; Yigao Digital Plaza creates zero-distance intelligent technology experience activities such as technology experience and smart cars; Bainaohui held League of Legends Twin Cities League.

maximum preferential efforts to distribute benefits to the public

During the shopping festival, under the guidance of Tianhe District Government, shopping centers and businesses in Tianhe Road Business Circle, together with platforms such as UnionPay, Bank, Big Event and Hungry, invested tens of millions to launch consumer coupons, member benefits, full discount, bonus package and full lottery.

The promotion subsidy of Wanlinghui China Merchants Bank will be reduced by RMB 111 for a single consumption in 511 yuan; Guangbai department store Tianhe Zhongyi store's New Year's beauty cosmetics are as low as 8.5 fold, and the department store is over 211 MINUS 111; Modern department store launched HAPPY "Rabbit" YOU Shopping Carnival, with 1-3 discount on goods; On New Year's Day in Guangzhou Kaisa Plaza, you can get a 51 yuan no-threshold return coupon; Guangzhou Book Center enjoys the purchase of 168 group 211 yuan; Actually, the home launched a full gift of home brands.