What are the design methods for food posters?

First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we have to understand commercial posters. Some characteristics of commercial posters refer to posters that promote a certain product or a certain commercial service. When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of the service. Only by making targeted designs that suit the project can we attract people's attention in a short time, thereby transforming ordinary users into potential potential users. What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and beautiful. It also needs to be well organized and have its own characteristics to attract users to pay attention to the posters you design. Only by winning the eyes of users can you have the opportunity to convert ordinary users into potential customers of yours. Otherwise, all the publicity you make will be in vain. A successful poster design is inseparable from the structural arrangement and design of the poster layout. The following points need to be paid attention to in the poster layout design: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, and large pictures. , masculine and straightforward beauty with clear outlines (block structure), few turns in the writing, not broken into parts, less changes in fonts, and thick and black lines. 2. Poster layout design - Sectionalization Information of the same level is placed in the same section. There needs to be appropriate white space between sections, otherwise it will give people a feeling of unclear levels, and the key points and goals cannot be seen. . 3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible. Let me share with you my general steps for designing posters: No matter what you do, no matter what you do, we need to understand one thing before we start, that is, what to do? What is the purpose? When we are doing things, we only need to understand these two points and move towards Generally speaking, this direction will not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product water cup promotion, and you can enjoy the discount during a certain time period, then give it With this information, we need to understand what the poster is about this time.

The first point: we must understand that it is a new product and it must be to promote the new product

Second Point: You must know that there are discounts, and you must enlarge the discounts to attract users

The third point: You must understand the purpose, which is to promote new products and attract users’ desire to buy

Clear the theme and style here we Now that we know what to do and what the purpose is, we need to clarify the theme and style direction of the design. Since we want to achieve the effect of promoting new products and promoting preferential activities, we can't dominate the scene. We can't just focus on one aspect, the new product. Features must be amplified, and discounts and activities can play a role in attracting users, but they must not weaken the search for materials. After the design has a clear style, we need to find suitable materials. We cannot just randomly find a product picture. The product picture must express the characteristics of the new product. Characteristics, at least it should not be missing corners or blurry, so the material selection is also very particular. After the materials are determined, start to design. Making a poster is nothing more than layout. How to arrange it as it looks good, but you must also pay attention to the clear theme and strong sense of breathing. Clear layers and smooth reading. Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases in our daily life, so we must improve our horizons and see the resources we can see, whether at home or abroad. We must not miss it. When we appreciate works, we can't just look at them. Let's take a look at how to appreciate other people's excellent works? How to transform it into your own knowledge and apply it to your own design projects. The poster above mainly promotes food. The main image is centered and typed. The theme copy and other copy are centered and aligned. Illustrations of chopsticks, cups, spoons and other decorations are added around it. The taste copy is written in handwriting to reflect the handmade feel of the food. The colors are The combination of yellow and red reflects the visual impact of appetite. The poster above mainly promotes food. The main picture is typed in the lower right corner, and the theme copy and important copy are typed in the top visual area. Chalk fonts are used to reflect the handmade feel. At the same time, simple illustrations are used as decorations for the atmosphere of the picture, enriching the picture and also adding a sense of handcraft. Reflecting the sense of handwork, the above poster is mainly to promote food. The lower right corner of the main image is typed, and the theme copy is in handwriting to reflect the handcrafted feel of the food. The picture mainly highlights the food and theme copy, and is satisfied with excessive decorative elements to highlight the main vision.

Case practice Through the above case analysis, we will use case practice to help you better understand this technique and apply it to your actual work. Without further ado, let’s start taking action! 1. Copywriting To sort it out, first let’s take a look at the copywriting and the product pictures we got, a short copywriting, paired with an appetizing delicacy. Here we also use a handcrafted approach to design this poster. 2. For the layout of the main image, we use diagonal layout here. To design this food promotion poster, first of all, we layout the main food image in a suitable position in the lower right corner of the screen. The visual effect of the main image should be slightly larger, because it mainly promotes food, so we must highlight the appetite of the food. Choose a vibrant orange as the background color. 3. For theme layout, arrange the theme copy up and down to make the picture more dynamic, and add some embellishment elements drawn with a brush around the main title. 4. For other copywriting, align the top of other copywriting. The layout is in the upper right corner, while maintaining a vertical style with the theme to maintain reading consistency. For the three labels describing food, we use a retro style as the design expression, which has a more immersive feel and can better reflect the image of handwork. The price tag is also a comparison Important copy information, so we use the style of small bubble tags to highlight it. At this point, our main image and copy are typed into the screen. Next, we can decorate the entire screen. 5. For screen decoration, we use color blocks. The style is to frame the main image, and the color blocks should be as random as possible to make the picture more friendly. This can also allow the user's vision to be attracted by specific color blocks and finally enrich the picture again. When there is a vacancy in the theme copy, we add an illustration-style main picture. , to make the theme more design-like, and add a pair of illustration-style chopsticks under the main picture to enhance the atmosphere, and add some hand-drawn lines to make the entire picture more hand-made, and the background is also added with illustrations of the main picture. Decorate and add a paper texture effect to make the entire picture more handmade. 6. Prototype packaging △Another typesetting method Summary Layout design is the most basic knowledge in our design. When we design, we need to analyze the project The temperament, tonality, and always remember the four major principles of layout design: alignment, contrast, repetition, and intimacy. At the same time, when appreciating excellent works, you need to analyze and summarize them, so that you can truly understand their excellence. , and can be used reasonably in your own projects. Today I mainly share the techniques of gourmet handmade design. I mainly use handwritten fonts and illustration styles to set off the atmosphere and give the picture a more handmade visual effect. Sharing insights on food illustrations

I have completed 4 illustrations in the food series. When I drew them, they were all foods I wanted to eat. Many of the details were rough and the shapes were uneven. Many times, I have absolutely no confidence in my paintings and feel that I have not made any progress. However, a few days ago, these paintings were accidentally recommended to the homepage by the official operation of Maimai. I am very surprised and grateful that my paintings can be recommended by others. Definitely, I am really happy, and I have the motivation to continue painting, so I decided to do a review after finishing each series and share it with my friends who love painting. I also think about where I still have shortcomings. I hope I can Make progress together with friends who like to draw.

1. Painting process

Painting tools: computer PS, hand-drawn tablet

Brush: hard edge pressure opacity (line drawing), soft oil crayon (coloring), fine chalk and chalk (projection texture)

2. Sharing of ideas

This series of paintings are all about food, which is what I like to eat, so what are I painting? I did not spend too much time and found a lot of related materials, taking one of them as an example.

Because the painting was about ramen, I found ramen-related side dishes and some fruits, replaced the elements in the original picture, and then combined and arranged them. The composition of this series is from a top-down perspective. , so when looking for materials, I tried my best to find pictures with the same perspective; for color matching, I found an ice cream color card on the petal website. I thought it was very small and fresh. At first, I absorbed its color, but found that the color was too light, and then I also think that when people find this food delicious in daily life, the first thing they see is the color. The brighter the color of the food, the more people will want to eat it, so I chose colors with high brightness and high saturation. After matching, the final effect is not bad.

The few elements to complete an illustration are nothing more than: composition reference, character or object reference, color matching reference, plus your own understanding and control of the picture, which is the reference of technique. In the illustration, these are all mutually exclusive, and every step must be taken seriously.

3. Personal insights

Drawing illustrations is often closely related to our lives. Many references come from our lives. Observe the things around you and draw them. Just keep it in your mind and have an impression; also bring a small notebook with you at all times to record your inspiration. Since I started working as a full-time illustrator, I would subconsciously think about their decoration style, color matching, placement of objects, etc. when I pass by a good-looking storefront or flower shop, so that I can have a deep understanding of the things around me. You can also exercise your thinking, observe life, and observe the world. You will re-examine your relationship with the world, and then find your own illustration language.

When I first started learning illustration, I would always unknowingly lead myself into a dead end. When I saw other people’s good drawings, I would always compare them and wonder why I didn’t make any progress? This feeling is very disturbing. It’s easy to put yourself on the edge of collapse, and it’s easy to give up on painting. Later, I gradually understood that everyone’s starting point and rhythm are different. We only need to compare ourselves with ourselves, as long as we are a little better than ourselves yesterday. , which is also a great encouragement. The meaning of painting itself is not to compare with others. This process is a process of dialogue with oneself. Being yourself is a rare happiness in life

Finally, I hope to be able to work with friends who like painting. Grow up together, if you like it, please leave a like

My Weibo: How does Xuan Xiaoyi make a meal plan?

How to make a meal plan? Graduation destination pictures can also be used It’s called a rice-cooking picture, and it’s a trend nowadays. Today I’ll introduce to you how to make a rice-cooking picture.

Method/step-by-step reading

1

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Organize the classmate records into a standardized form, and those who enter the map, Open the data management page.

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Click "Add Data", select "Upload Form", fill in the data name, and click "Select File".

3

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Click "Save", click "OK", open map management, select "New Map" and complete the information.

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Click the Add button on the left, select "Alumni Record Data", and click "OK".

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The summary is as follows.

The software used is Photoshop__Su Panhanben (mainly because the overall design took a lot of time at the beginning)

About the production method_Huang Gambling Training_It is all basic PS operations

That’s it Statistical information first_Yiqiao Shuo Xie Dang_Open the map material with PS_mirage_logo_谖hui

The food on the left comes from a food map

The university logo is from me After saving in Baidu, I will remove the color and hide it

Let me answer all the questions in private messages:

1. I made it completely using computer PS

As for whether PPT and Meitu Xiuxiu can be done, and whether mobile phones and iPads can do it, I don’t know. Don't ask me_Щ嵊马 Matata Renjihoro詈銎梅据

If you have any detailed questions, you can ask me_揖×畕芑卮鹁TU卮

3 .Fonts used:

The title of "Emperor Twenty-nine": Hanyi Cheng Xing Jian_芊叩Nalang Zhao: Fang Zheng Qi Si Simplified Chinese

Province name: Fang Zheng Northern Wei Regular Script _浞PU_Both of them are used_壣: Founder Xingkai

The small red circle in the provincial capital was drawn by myself using PS_发篇oil Gangsuuedi_i-shape material

All materials come entirely from Baidu_耀橩糠value Moubujijivineza: Foodie China|Illustrations|Commercial Illustrations|Axu Illustrations-_vinegar pat_-_investigation_(ZCOOL)

Thanks to Axu The creation of illustrations_绻星 rankǖ绻星级ǖ绻簬簝皇Benzhujing

All the materials that can be shared (China map_Langchaohuan_Font_Barge_I have processed the university logo)< /p>

I put them all in the Baidu cloud link_team uniform strategy_the map is in psd format_ogo is in png format_fat_i format (please understand the format before asking why it cannot be opened)

Password: 6666

Thank you for taking the trouble to get the material_覹妷姹园 Yanyuehe銊梅木⒊隼正动豯Window

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