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The Planning Scheme of Tanabata Supermarket Activities
Chinese Valentine's Day Eight Supermarkets Activity Planning Scheme

In order to ensure that things or work can go smoothly, it is often necessary to prepare plans in advance. The plan is concrete, thorough and operable in terms of purpose, requirements, methods and progress. So how should we make a plan? The following is my plan for Tanabata supermarket activities, hoping to help you.

Tanabata supermarket activity planning scheme 1 activity purpose

Shape the humanized style of the supermarket, remind customers of the 77 festivals and stimulate customers' on-site consumption.

Domestic Love Romantic Tanabata (popular theme poster in the store)

8. 17——8.3 1

1. Wonderful release of Qixi Couples Award

Supermarket Tanabata Promotion Plan Supermarket Tanabata Promotion Plan During the scheduled activities, you can exchange gifts when shopping in Piaoliang Boutique Plaza on the first floor, with the following amount (except food street and special sale floats).

Send a sweet Valentine's Day card to 77 yuan.

Send a warm cake over 277 yuan.

Give your lover a sticker T-shirt worth 577 yuan.

Gifts are subject to the on-site physical objects. When giving gifts, they will be replaced by equivalent gifts. The company reserves the right to interpret this activity, which is valid on the day of the activity and is not exchanged every other day.

2. Sweet DIY 8/17-8/31

Customers with warm cake coupons can get a fresh milk cake on the second floor and write a romantic declaration.

3. Romantic carrier pigeons

Couples who arrive at the store on August 25th will get a bright homing pigeon rose to express their tenderness on your behalf.

4. Tanabata special intimate service

Flower ordering and delivery service: during the event, flower merchants will accept customers' orders and deliver flowers on their behalf to convey your deep affection for fire control.

Free gift packaging: during the event, customers who need gift packaging can go to the 1F service desk with the shopping receipt for free packaging.

5. Meet the night of love

On the evening of August 25th and 26th, the host of the radio program celebrated a romantic evening with you.

8/25 The Red Parrot Restaurant and Bar are very lively, and the melodious music of the live band will spend a happy and romantic evening with you.

Romantic declaration board of intransitive verbs

Activity time: 8/ 15—8/25.

Activity mode: Please fill in your name, address and telephone number on this message card, and put the cut part into the message box of 1F service desk or send it back to our company during the activity.

Our company will collect wonderful information and display it in the square in front of 1F on August 25th, and select three winners of the truest and coolest manifesto, which will be broadcast in a special radio program, and give away a set of T-shirts and photos of couples.

General idea of Tanabata supermarket activity planning scheme II (1)

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, and merchants carry out a lot of publicity and speculation every year, Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly proposes two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to create a strong Valentine's Day consumption atmosphere in coordination with the promotion activities of various businesses and venues in the store.

⑵ Full-court activities

1, full-court theme activities

(1) activity theme

Romantic tanabata, lucky July 7th.

-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.

② Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the shared space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items on it. Traditionally, all items are divided into department stores, clothing and gold utensils. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. If you choose one of the 77 items, the person who meets the requirements first will have priority.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can use a voucher of 100 yuan instead. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials.

① Design and production of KT version

(2) The activity rule is the running water mark.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy and give a cross talk couple package-during the event, as long as you arrive in 770 yuan, you can give a cross talk couple a Valentine's Day gift certificate.

(2) Romantic Magpie Bridge, Passing Love-During the activity, you can enjoy free ems express in China when you buy a single ticket of designated Valentine's Day gifts in 770 yuan, so as to convey romantic feelings to lovers who are separated from each other.

Tanabata Supermarket Activity Planning Plan III Activity Analysis: The seventh day of the seventh lunar month is commonly known as Valentine's Day in China, also known as Beggars' Day or Women's Day. Tanabata custom began in the Han Dynasty, and with the spread of the beautiful legend of Cowherd and Weaver Girl, it has been deeply rooted in people's hearts. Cowherd and Weaver Girl have always been regarded as the embodiment of hard work and wisdom, and their love stories are also regarded as romantic and lasting models. It is said that when praying on July 7th, women can beg skillfully, have skillful hands like a weaver girl, and get happy love. Men pray for good luck and a happy family.

The purpose of this activity is to create a Valentine's Day holiday atmosphere and create a Valentine's Day with Tanabata characteristics. Increase the fun of shopping, mainly focus on the sales of chocolate, flowers, toys and other related commodities, and promote the sales of other commodities.

Name of activity: Qixi Valentine's Day welcomes the new century

Activity time: August 2x.

Activity content:

1. Specials, reduced prices and out-of-season goods are still the main products, and store decoration has created a "Valentine's Day" atmosphere. Customers who spend more than 8 1 yuan will be given a flower, with a daily limit of 500 flowers until it is delivered. (Join when shopping)

2. Valentine's Day chocolate and related commodities exhibition-the supermarket is responsible.

1) make chocolate piles in the supermarket; Flower makeup group prepares flowers. External necklace, couple watch, etc.

2)pop can also be written in front of other related products to incite target customers to buy.

3, broadcast atmosphere rendering

2) Mood song: August 8th to 10, customers (or company employees)

You can fill in a free song order form at the service desk, and the broadcast will bring your "heart".

4. Lover's Theater: classic romantic movies, such as My Savage Girlfriend, Love Letter, Titanic, etc. , will be shown in the cinema in front of New Century Building from August 6th to August 5th.

Shopping in the new century will be a "tie tree".

Activity time: August 18-2x.

Activity object: lovers

Lottery time: August 2x.

Campaign slogan: love starts from scratch, and love sublimates here.

Activity content: Put a "Lotus Tree" in a prominent position at the entrance. All customers who come to the new century from August 8 to August 5 can leave messages on "Li Lianshu" to express their blessings and thoughts to the couple. A lucky draw will be organized at that time. (Pick up Valentine's Day cards at the reception desk)

Activity props: 1 knot tree, 2x0 message card, 1 lottery box,

Award setting:

1) first prize 1: advanced soup pot.

2) Five second prizes: prize value1chocolate in 8 yuan.

3) 10 third prize: exquisite glassware.

Tanabata supermarket activity planning scheme 41. Promotion purpose

Through the theme of "Romantic Tanabata Night", we firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion, so as to attract tourists, improve their popularity and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time.

August 26th to August 3rd1

Third, the publicity timetable.

August 10 to August 25th

Fourth, promote the theme.

1。 It is reasonable for Xiu En 'ai to reduce the price.

2。 Prepare enough gifts and let love announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Every store should do a good job of creative display of goods and highlight key displays to ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August 26th-August 3rd1

Each store will display the Valentine's Day theme series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on the exquisite ornaments in the store.

B, each store must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 60-70% of the original price, and the price tag is handwritten with an artistic pen. All customers who buy jewelry above 80 yuan will be given a flower.

2. Make the price list of "deep headdress bouquet"

Prepare packing boxes and wrapping paper in advance and pack them well.

3, free delivery service, jewelry requirements exceed 100 yuan, and the delivery range does not exceed 2 kilometers.

Seven. Publicity activities:

1 lover balloon collision

Make 100-200 balloons, which will be used for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost? 0。 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to registering membership card information.

Eight. publicize

In order to strengthen the influence of the event, publicity should be done to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening News, TV subtitles, dm delivery, etc.

Advertising slogan:

Xxx jewelry with color jump

Bright colors, exquisite craftsmanship and design come from Korea. Will such ornaments become a fashion again during Valentine's Day? Come and see these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What is the gift that makes a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by haface. ...

Nine, store layout

1, prepare enough gifts to make love announcements.

Answer: Handwritten posters with artistic pens at the entrance of the store (including the specific contents of preferential strategies);

B. A colorful banner: The content is "Show Love!" The price reduction storm cooperates with reasonable price reduction ";

C. Buy or rent heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: In order to be neat, doors and windows must be clean and spotless.

Here, it is still necessary to make special mention of the need to effectively improve the quality of service.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

If you buy flowers of xxx yuan, give a piece of jewelry or membership card provided by xxx;

Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.

Tanabata supermarket activity planning scheme 5: choose a suitable store;

1. The store pays more attention to this product and has a strong willingness to cooperate. It is willing to cooperate with the factory in promotion, stocking, display, profit, publicity and pricing. (especially when cooperating with supermarkets known for their low prices);

2. Large flow of people, good image and good geographical location;

3. The positioning of the supermarket and the customer groups in its business circle are consistent with the positioning of the promotional products and the target consumer groups.

For example, it is best to choose a glass bottle soda promotion shop near the family area or school; Leisure products are best promoted in high-profile supermarkets in the city center or supermarkets in noble residential and commercial areas.

Promotion policies with incentives;

1, famous teachers as teachers: eliminate the negative impact of disguised price reduction promotion in the name of holiday gifts and new products;

2. Effective publicity:

① The "activity name" should be attractive and easy to spread. For example, a rice wine manufacturer promoted the heated drinking of products in a hotel, which was named "Green Plum Boiling Wine as a Hero"; The coffee cup with coffee is called "Red Cup Happy Transfer (Ode)";

The nicknames of gifts should be loud. For example, the star plastic man of a fast food chain is named "Cool Ball Party".

The value of gifts should be improved, such as: colorful summer anti-ultraviolet secret solar fans;

4 limited gifts as a catalyst: consumers always buy up but not down, so that consumers can see that there are not many gifts piled up at the event site, but there are many empty gift boxes next to them. This feeling of "coming late without a gift" will greatly promote the desire to buy;

3. Try not to give the same product (such as "buy two and get one free") to avoid the suspicion of selling goods at a reduced price. Therefore, the target consumers may not be affected, but the low-income consumer groups may be affected.

4. Mature brands can be used to drive new brands to bundle sales, but it should be noted that their grades and positioning must be at the same level (this is not desirable if old brands are already facing various brand crises and outdated images).

The promotion policy for consumers should not be too high, and should provide a variety of choices.

Such as: buy 1 bag/bag to send a transparent key bag; Buy 2 bags/bag and send a highlighter; Buy 5 packs and send a set of darts toys; Buy 1 box and get a T-shirt.

6. Time-limited principle: When purchasing gifts and special promotions in cooperation with supermarkets, we must pay attention to defining the time-limited time in the promotion agreement, otherwise there will be insufficient supply of gifts/special products during the promotion period, and we will face the danger of fines and clearance.

Select appropriate product items, advertising products and gifts;

1, advertising product design principles

① The style of advertising products should conform to the psychological characteristics of the target consumer groups, such as: the keynote of sports beverage promotional materials: alliance with sports events, full of vitality, and rapid replenishment of physical strength; The propaganda direction of low-priced food: more affordable, heavier, more eggs and more nutritious; The propaganda style of children's products: the products are delicious/easy to use, the gifts are fun and have cartoon-like appeal;

② Price and content of promotional POP: The promotional price and original price are marked at the same time to show the difference; Minimize the text, so that consumers can read the full text in three seconds and clearly know the promotion content;

(3) Write special dishes skillfully:

Some city price bureaus stipulate that the words such as original price and special price comparison should not be marked on posters. In this case, consumers can write the most unsalable essence as the original price, and the rest as the preferential price (such as seafood essence 2 yuan/bag, remaining essence 1.8 yuan/bag).

(4) famous teachers: being crowned with "excuses" such as new product listing and holiday gifts;

⑥ Write down clearly the restrictions, such as: 5 packs per person, weekend promotion, limited sales, until sold out, valid before the date of ××, etc.

2, the principle of gift selection

(1) as far as possible is a novel common goods. Make consumers know at a glance whether it is affordable and attracted by its novel appearance (too "uncommon" gifts, such as Rubik's cube pens and mountain climbing knives, are unacceptable because consumers don't know the use or the use is not extensive);

2. High image and low price, such as hanging watches, aprons, T-shirts, calculators, etc., have a strong sense of value, but the procurement cost is relatively offset;

(3) it is best to have propaganda significance. Such as aprons, T-shirts and cups;

④ It conforms to the psychological characteristics and brand positioning of the target consumers, such as sports drinks as souvenirs of the Olympic Games; Carbonated drinks are given to deformed Mu Si, skateboard and transparent key bag;

⑤ The gift value is between 5% and 20% of the product value. If it is too low, there will be no promotion, while if it is too high, it will have a negative impact.

Determine the number of promotion personnel, product reserves and material requirements according to the scale of activities;

Effect estimation: It refers to estimating the sales volume during the promotion period according to the historical sales volume of the selected supermarket and considering the influence of the promotion policy on the product turnover rate.

Cost estimation: according to the sales estimate, prepare the corresponding materials: advertising products and gifts, and estimate the sales according to the size of the selected supermarket and the length of the promotion period, and prepare the corresponding budget for the promotion staff.

Specify the frequency of return visits by industry representatives to maintain the effectiveness of the activities;

Note: If the promotion period exceeds 1 day, it is easy to ignore the problem of timely replenishment and display, and ensure that the goods in the venue are sufficient and neatly displayed. Therefore, it is necessary to put the responsibility of product stocking, display and advertising layout on specific people in promotion cases; During the promotion period (for example, industry representatives keep the frequency of supermarket return visits for 2 days/time, and are responsible for the adequate supply of all goods in the supermarket; On-site promotion personnel are responsible for the display, price tag, promotion of advertising products, gift control and out-of-stock warning in the supermarket.

Tanabata supermarket activity planning scheme 6 (1): activity theme

Soul mate, romantic tanabata.

②: Activity time

That is, 20xx from August 22nd to August 24th.

(iii): Location

Snack area.

Activity method

1. During the event, anyone who buys chocolates in our store and fills 77 yuan can exchange the shopping receipt for a rose in the event gift.

2. Anyone who has shopped all over 520 yuan in our store during the activity can take part in the lucky draw from 9: 00 to 12: 00 with the shopping receipt.

These awards are:

First prize: couple set.

Second prize: a box of golden chocolates.

Third prize: soul mate draws a bag of paper.

Participation Award: One heart-shaped balloon.

Note: A receipt can only participate in one activity and cannot be reused. The receipt is valid only when you participate in the activity during the activity.

Commodity plan

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

[6]: Publicity

In order to strengthen the influence of the event, we should do a good job of publicity to attract more customers to actively participate in holiday promotion, and choose the most suitable media according to the amount of available funds. For example:

1. leaflet;

2. Posters, colorful flags, balloons and electronic scrolling subtitles;

3. In-store broadcasting.

(7): Shop layout

1. Off-store activities, such as posters and flags;

2. In-store atmosphere layout, such as pop advertisements. In line with the theme of Chinese Valentine's Day, the mall has set up a magpie bridge in the shared space of the mall. According to the legend that cowherd can be heard under the grapes, the doorpost at the main entrance is decorated with green plastic vines, creating a grape trellis effect and creating a rich atmosphere of traditional Valentine's Day in China.

(viii) Special planning activities

In order to make the shopping mall have a stronger festive atmosphere, our shopping mall also held other interesting Valentine's Day activities during the event, such as:

1. The test of lovers' tacit understanding;

2. "Truth test" or "Speak out if you dare to love you", challenge your courage and make a vow of love;

3. Set up a display board at the entrance to collect sweet photos of couples, or take photos of couples for free under the magpie bridge.

Tanabata supermarket activity planning scheme 7 I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we will firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract tourists, raise awareness and achieve sales purposes. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time.

August 16-August 20

Third, the publicity timetable.

August 15 to August 20th

Fourth, promote the theme.

1. It is reasonable for Xiuen 'ai to reduce the price.

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, and merchants carry out a lot of publicity and speculation every year, Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly proposes two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to create a strong Valentine's Day consumption atmosphere in coordination with the promotion activities of various businesses and venues in the store.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "emotional gifts" as the theme, including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Every store should do a good job of creative display of goods and highlight key displays to ensure the highest sales of holiday goods.

When the teacher comes to the shopping center, he can get a special greeting card specially made for the teacher on Kite Avenue, and he can also get a gift (umbrella, sun hat or a gift with higher value) with the teacher card.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August 16 to August 20th.

Each store will display the Valentine's Day theme series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on the exquisite ornaments in the store.

B, each store must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching artistic pen. All customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance and pack them well.

3, free delivery service, jewelry requirements exceed 100 yuan, and the delivery range does not exceed 2 kilometers.

Seven. Publicity activities:

Bright colors, exquisite workmanship, design from Korea. Will such ornaments become a fashion again during Valentine's Day? Come and see these noble, lovely and beautiful ornaments!

1 lover balloon collision

Make 100-200 balloons, which will be used for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

The fee is 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 65438+00—February 65438 +04)

Pay attention to registering membership card information.

Eight. publicize

In order to strengthen the influence of the event, publicity should be done to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening News, TV subtitles, DM delivery, etc.

1, advertising slogan

Xxx jewelry with color jump

Bright colors, exquisite workmanship, design from Korea. Will such ornaments rise again during Valentine's Day? Come and see these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What is the gift that makes a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make love announcements.

A. Handwritten posters with artistic pens in front of the store (including specific contents of preferential strategies);

B. A colorful banner: The content is "Xiu En Ai!" The price reduction storm cooperates with reasonable price reduction ";

Activity requirements: Organize cultural activities for teachers and students, and celebrate Teachers' Day in class. Teachers and class teachers must participate. Each class will report the simple activity plan to the level department before September 6.

C. Buy or rent heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: In order to be neat, doors and windows must be clean and spotless.

Here, it is still necessary to make special mention of the need to effectively improve the quality of service.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

If you buy flowers of xxx yuan, give a piece of jewelry or membership card provided by XXX;

Buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.

Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lamps, are written on Kongming lanterns after wonderful performances. Everyone watches the round moon hanging in the night sky, lights it up and flies it together in the moonlight. Push the program to a climax.

In class, songs, dances, plays, ghost stories (with auxiliary equipment to enhance the effect), magic, catwalks and other forms can all participate in the exhibition, and there is no limit to the form. Each class has at most 3 performance programs, which are pre-selected and graded before carnival night. Attach the program scoring table and determine the program schedule for the final party in the pre-selection.

Tanabata Supermarket Activity Planning Scheme 8 Tanabata is a traditional Valentine's Day in China. As people in China pay more and more attention to the traditional culture and folk festivals in China, and businesses vigorously promote and speculate every year, Valentine's Day on Qixi has become one of the necessary festivals for couples. My promotion plan mainly takes "Valentine's Day in China" as the theme, so as to cooperate with the promotion activities of various merchants and stores in the store and create a strong Valentine's Day consumption atmosphere.

(1) the theme of the activity

Soul mate, romantic tanabata

② Activity time

That is, 20xx from August 22nd to August 24th.

(iii) Venue

Snack area

(iv) Activity measures

1。 Anyone who buys chocolate in our store and arrives in 77 yuan during the activity can exchange the shopping receipt for a rose.

2。 Anyone who has shopped all over 520 yuan in our store during the activity can take part in the Valentine's Day lucky draw from 9: 00 to 12: 00 with the shopping receipt.

These awards are:

First prize: couple set.

Second prize: a box of golden chocolates.

Third prize: soul mate draws a bag of paper.

Participation Award: One heart-shaped balloon.

Note: A receipt can only participate in one activity and cannot be reused. The receipt is valid only when you participate in the activity during the activity.

(5), commodity plan

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

[6], publicity

In order to strengthen the influence of the event, we should do a good job of publicity to attract more customers to actively participate in holiday promotion, and choose the most suitable media according to the visible amount of funds. For example:

1。 Flyer 2. Posters, colorful flags, balloons, electronic scrolling subtitles 3. In store broadcast

Once, store layout

1。 Activities outside the store, such as posters, flags, etc. ;

2。 The atmosphere layout in the store, such as the production of pop advertisements. In line with the theme of Chinese Valentine's Day, the store set up a magpie bridge in the shared space of the store. According to the legend that cowherd and weaver girl can be heard under the grapes, the doorpost at the main entrance is decorated with green plastic vines, creating a grape trellis effect and creating a rich atmosphere of traditional Valentine's Day in China.

(viii) Special planning activities

In order to make the shopping mall have a stronger festive atmosphere, our shopping mall also held other interesting Valentine's Day activities during the event, such as:

1。 The test of lovers' tacit understanding;

2。 "Truth test" or "Speak out if you dare to love you", challenge your courage and make a vow of love;

3。 Set up exhibition boards at the entrance to collect sweet photos of couples, or take photos of couples for free under the magpie bridge at the scene.

;