1. Gather popularity: attract consumers' attention and interest by creating theme activities, such as opening ceremony, theme party and interactive experience.
2. Price concessions: through regular special dishes, full discounts, group purchases, etc. Consumers can enjoy welfare and increase the flow and sales of stores.
3. Online promotion: through social media, short videos, live broadcasts and other channels, publish food pictures, videos, share chef's cheats and other content to improve brand awareness and user participation.
4. Membership plan: establish a membership system, provide members with exclusive discounts, gifts, reservation services and other benefits on a regular basis, and increase user loyalty and repurchase rate.
5. Word-of-mouth marketing: create a good dining environment and word-of-mouth through well-designed storefront decoration, tableware placement and service details, so as to attract new customers and retain old customers.
6. Dining experience: In addition to providing delicious food, we can also create a comfortable and pleasant dining experience from the aspects of music, lighting and air quality, which will make consumers linger.
It should be noted that the catering marketing planning scheme needs to be formulated in combination with the actual situation and market demand, and at the same time, attention should be paid to the details and implementation to ensure the maximum marketing effect.