There are quite a few application scenarios. Take-out platforms, including Meituan and Hungry, will regularly produce some data reports. If you read this report, you will find that "big data" is really useful.

1) The application of big data based on the region

Based on the familiar analysis of the take-away platform, I can clearly see the take-away market demand in a certain region and a certain place. If the take-away platform cooperates with some specific merchants, and according to the information fed back by big data, the merchants are required to open "special take-away" in the designated place, so that consumers in this region can buy "their favorite food" more quickly, which in itself solves some problems.

2) Application based on food types and tastes

In essence, the big data of the take-away industry can intuitively see customers' preferences on food types and tastes. If the take-away brand cooperates with some big catering brands, the diners' preferences of "a certain region and a certain city" can actually be intuitively judged based on big data, such as bittersweet, greasy or light, which will reduce a lot of trial and error costs in brand chain operation.

3) Application based on population distribution and age

If we read the data reports of the take-away platform, we will find that these data reports classify information, especially age, and we can intuitively see what kind of goods people of what age like and what age people like to order take-away. This may not be useful to ordinary people, but it is very useful information for some related industries that do market research.

4) Make up for the shortcomings of traditional industries, and make enterprises and individuals have certain pertinence in their operations.

Today, with the popularity of online shopping, if we go back to the traditional retail industry for analysis again, we will find that big data brings me more than just a pile of pale codes. At least in my impression, I think the real role of big data is to help enterprises or individuals analyze the market situation objectively, intuitively and clearly, so as to adjust the strategic development direction and make themselves more adaptable to the market.