syb business plan for dessert shop

The SYB business plan is the final result of the students after completing the SYB training course, so how to write a good SYB business plan for a dessert shop?

Preface

Dessert is a panacea for treating depression and relaxing the mood. Dessert has a long history in China and has appeared as far back as the Shang Dynasty. , but in Desheng Town, Yizhou, there is currently no store with desserts as its main product. This gap in the market made us see business opportunities. In the spirit of starting a business on our own and starting from a small age, we decided to open a shop in Desheng Town. A dessert shop, because this is the first dessert shop in Desheng, so we decided to name it No. 1 Dessert Shop.

1. Store introduction

1. Store address

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2. Business philosophy

? Qingliang , leisurely, natural, quality, fast? Five key words can summarize the concept of our small shop. "Cool" refers to the fact that our desserts have the characteristics of relieving heat and refreshing, and at the same time, eating our desserts, There is no need for a very good reason, because eating our desserts will make you feel comfortable and leisurely. Our desserts are made from pure natural materials. During the production and processing process, we ensure cleanness, purity, and first-class taste, so they are “natural and of high quality.” Finally, our desserts are guaranteed to be delivered to customers within three minutes except for takeaways, which are guaranteed to be delivered within 15 minutes, so they are "fast".

3. Strategic Objectives

Focus on dessert sales, with additional sales of various tea and cold drinks. The sales scope covers the entire Desheng Town. It is planned to completely occupy Desheng within one year. market in the town, stabilize the sales situation and recover the initial investment.

4. Store positioning

?No. 1? Dessert shop mainly focuses on leisure and cooling off, and also sells to primary and secondary school students in Desheng Town. Therefore, the product positioning is low-end products. Mainly, make appropriate changes to product positioning based on market response. Innovation and pioneering, to the greatest extent, leading the Desheng Town dessert trend.

5. Team strength

Our team currently has two members, and we will recruit one more waiter after the dessert shop opens. In our team, Qin Yi is responsible for the development and modulation of new products, and Peng Gaocai is responsible for product sales promotion and management. As a girl who loves sweets, Qin Yi’s fanatical interest in sweets gives us every reason to believe that she is qualified for the job of new product development; Peng Gaocai, as a boy with quick thinking, outstanding eloquence and extensive knowledge, Have great confidence in being competent in sales promotion and management tasks. From this point of view, although there are only two of us, we have a strong team capable of both supply and marketing.

2. Industry analysis

1. Current status of the industry

Desserts refer to various sweets, drinks, and fruit concoctions. Cantonese people call them sugar water, which is the Representative of Hong Kong cuisine. Sugar water can be used as a dessert after a Chinese meal or as a snack at night, bringing us a happy mood. In the Pearl River Delta, Hong Kong and Macao, dessert shops and sugar water shops are all over the streets. The extensive and profound dessert culture has been nurtured in southern Guangdong for hundreds of years. With the improvement of people's living standards, the modern dessert industry has developed rapidly, and various dessert companies have emerged one after another. The more common chain dessert companies on the market now mainly include Manji Dessert, Cool Bar Dessert, Hui Lau Shan Dessert, and Xinrui Hong Kong Style Drinks, such as Fast food chains such as McDonald's and KFC also sell desserts, and there are countless other scattered non-branded dessert shops that can be seen everywhere. As you can imagine, the competition in the dessert industry is fierce.

2. Industry development prospects

As people’s living standards improve, their requirements for quality of life are also getting higher and higher. Eating is no longer just for the sake of being full. You also need to eat deliciously, eat healthily, and eat fashionably. Therefore, although the industries such as clothing, food, housing, and transportation are traditional, they will always have a market because they are closely related to people. As a representative of modern leisure food, desserts are being accepted and liked by more and more people. An organization conducted a survey in 19 cities including Beijing, Shanghai, Guangzhou, Xi'an, Chengdu, Chongqing, Wuhan, Xiamen, Nanning, Shenyang, Harbin, Changchun, Jinan, Taiyuan, Zhengzhou, Hangzhou, Nanjing, Suzhou and Changsha and found that , more than 80% of the respondents like desserts, and 90% of the people regard desserts as a part of their lives. Therefore, the development prospects of the dessert industry are very broad and immeasurable.

3. Return rate

The expected return on investment in the first year is about 40%, and the return on investment in the second year is between 60 and 80%.

3. Analysis of Desheng Town Dessert Market

1. Market Prospects and Store Location Situation

Today in Desheng, the dessert shop industry is relatively vacant. In a regular dessert shop, the desserts usually come from porridge stalls. The varieties are relatively single, and there are great hidden dangers in terms of hygiene and safety. In addition, what's more important is that it is not restricted by seasons, and different desserts can be launched regardless of spring, summer, autumn or winter. The main consumer group is primary and secondary school students. Now the country implements a no make-up class system on weekends. There is a lot of traffic on Saturdays and Sundays, so sales opportunities increase.

The selected address of the store is on Zhenghe Road, nearby Desheng Bus Station and Desheng Town Commercial Center. It is the only way into the city, further increasing the passenger flow.

2. Competitor analysis

There are no other dessert shops in Desheng Town, but there are two milk tea shops, which may have an impact on our dessert shop business. The price of one milk tea shop is relatively cheap, but the store is relatively simple and does not provide tables and chairs for consumers to rest; the other milk tea shop is larger and provides tables and chairs, but the product prices are high and the product types are complicated. From milk tea to barbecue,

It seems that the products are not specific enough; at the same time, the two milk tea shops do not do takeout. Therefore, although the products of the milk tea shop will pose a certain threat to our dessert shop, it can be seen from the above that the threat they pose is not great.

3. Target customers

The main target customers are primary and secondary school students and young consumers in Desheng Town. Secondly, the middle-aged consumers in Desheng Town are also potential dessert consumers. group.

4. Product Analysis

In the hot summer, when the heat engulfs every corner of the city, what people usually think of when walking on the streets is to find a shop where they can have a drink. A refreshing cold drink to balance the body's heat; in winter, hot nourishing desserts, handmade pastes, milk stews, selected dairy desserts, etc. allow people with a sweet tooth to taste delicious desserts in the cold winter .

1. Product introduction

(1) Yangzhi Manna

Yangzhi Manna is a Hong Kong-style dessert. The most authentic ingredients for making this dessert are: sago, mango, pomelo, and milk. The fragrant milk is mixed with elastic and smooth sago, soft and sweet mango, and fragrant and refreshing Shatian pomelo. Such a special combination determines the unique taste of this dessert.

(2) Wolfberry, Snow Pear and Tremella Sweet Soup

Snow pear and Tremella are both top-quality thirst quenchers. Together with the combination of wolfberry, they moisturize the throat while cooling the body and mind. The slightly sweet taste is more With low calories, this kind of dessert tells you that you can enjoy it without worrying about your body shape.

　(3) Lily and Tremella Sweet Soup

Lily tastes fragrant and refined, while Tremella is crisp, tender and refreshing; this dessert can calm the mind, activate qi and blood, and moisturize the lungs and relieve coughs. , the effect of promoting body fluid and nourishing yin.

It can be drunk under normal circumstances, especially in autumn. It is a good drink for clearing and tonic.

(4) Papaya and coconut milk sago

A simple sago can be original, or it can be changed into many other combinations, add your favorite fruits, and taste Very good too.

(5) Various puddings

Features of pudding: sweet and tender taste, bright color, fragrant smell, rich nutrition, suitable for all ages.

　(6) Tremella and Lotus Seed Soup

Tremella and Lotus Seed Soup has the functions of moistening the lungs and promoting body fluids, relieving coughs and clearing heat, nourishing the stomach and replenishing qi, moistening dryness and reducing phlegm, removing fatigue, and clearing fire. Drinking it in the summer can not only prevent heatstroke and cool down, but also beautify the skin

(7) There are other things such as: corn sugar water, bean paste pot cake, double skin milk, tofu curd, turtle paste, kelp mung bean paste, red bean paste Sand, sesame paste, peanut paste, eight-treasure porridge, tea, etc.

2. Product focus

Our "No. 1" desserts are mainly characterized by relieving summer heat. We also focus on healthy eating, so that customers can find a feeling of enjoying delicious food in our store.

3. Product raw material cost budget

Materials: sago, mango, Shatian pomelo, milk, tremella, snow pear, wolfberry, lily, papaya, coconut milk, egg

Brown sugar, white sugar, isinglass, flour, soybeans Unit price of peanuts (yuan) 9/kg 9/kg 6/kg 8.41/liter 60/kg 2.6 yuan/kg 50/kg 35/kg 8/kg 4/kg 0.5/piece 3.5/kg 4/kg 400/catties 3.02/ Kilogram 4.5/kg 14/kg

Materials Banana, pineapple, raisins, strawberries, red dates, walnuts, lemons, sweet oranges, lychees, apples, melons, hawthorns, apricots, plums, watermelon and longan Unit price (yuan) 2.8/kg 2.2/kg 11/kg 14/kg 11.5 /kg 35/kg 8/kg 2.3/kg 3/kg 5.4/kg 8/kg 4/kg 3.6/kg 5/kg 2.4/kg 10/kg

5. Business goals

Since there is currently no dessert shop in Desheng Town, our No. 1 business goal is first to lead the dessert trend in Desheng Town. Secondly, our desserts must quickly occupy the market, ensure sales, and ensure cost recovery within one year. .

At the same time, to a certain extent, we will conduct appropriate publicity on healthy eating, and encourage the people of Desheng Town to establish the concept of healthy eating while being as profitable as possible, so as to achieve both publicity and us? No.? Desserts benefit the public again, a win-win situation. 6. Marketing strategy 1. Product strategy

(1) The signature products are poplar nectar and coconut milk sago, followed by common low-priced desserts such as eight-treasure porridge, mung bean porridge, corn syrup, and tofu curd.

(2) Depending on the season, the corresponding sales strategy of the product also changes. While keeping the signature products unchanged, the climate is cooler in spring and autumn, so the Lily Tremella Sweet Soup, which has the best tonic effect, is the main one; in the hot summer, the cool and thirst-quenching Tremella Lotus Seed Soup is the main one. Mainly; the climate is dry in winter, so sweet lily and tremella soup is the main food.

(3) The store also sells various teas, such as black tea, green tea, etc. 2. Price Strategy Product Price List

Products Poplar Manna

Wolfberry, Snow Pear and Tremella Sweet Soup Lily Tremella Sweet Soup Coconut Milk Sago Pudding

Tremella Lotus Seed Soup Corn sugar water bean casserole cake, double-skinned milk tofu, turtle paste, kelp, mung bean paste, red bean paste, sesame paste, peanut paste, eight-treasure porridge, tea

Unit price (yuan)

　53.53.52.52.53.51.5131.52222222

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3. Promotional strategy

(1) If you purchase a certain amount of desserts in our dessert shop during holidays, you will receive some pastries as a gift.

(2) Using the membership points system, after members’ consumption reaches a certain point, they can redeem it for products with corresponding points.

(3) When sales decline, we will adopt a price discount system, and the discount amount will be changed accordingly according to the situation at that time.

4. Advertising strategy

(1) An opening celebration will be held on the first day of opening, products will be sold at half price for three consecutive days, and dessert shop leaflets will be distributed.

(2) Place 5 POP advertisements inside and outside the store to attract customers to spend (the POP advertisements are designed by Peng Gaocai himself and printed by Diplomat).

(3) Four dessert lists are placed on the front counter of the store to facilitate customers to understand all the dessert styles of our No. 1 desserts and to facilitate customers to order desserts.

7. Production Management Plan

1. Hygiene Management

(1) Keep the store clean at all times, in addition to cleaning the store every 2 hours.

(2) The freezer should be cleaned regularly once a week. The pots and bowls used to cook the products should be cleaned immediately after cooking. The porcelain bowls, plates and cups containing the products should be cleaned and disinfected after use. .

(3) All members in the store wear sky blue solid color uniforms to reduce the possibility of secondary contamination of products.

2. Production products and daily business process (daily)

6 a.m.: Cleaning cooking tools, cleaning cooking materials, processing of cooking materials (slicing, dicing, etc.)

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6:20 am: Cooking, fruit processing, preparing cooking tools

8:00 am: Complete cooking, cook products, open for business

10 pm 30:00: Closed for business

3. Business requirements

(1) Keep smiling, be enthusiastic and generous, and take the trouble to receive customers.

(2) No customer should be allowed to spend more than three minutes waiting for the product. Any points that cause customer dissatisfaction will be deducted from the monthly salary or dividends and charged to production variable costs. Purchase production materials.

8. Financial plan

1. Operating expense budget

(1) Early fixed cost investment

Pavement transfer: 10,000~15,000 Yuan (under negotiation)

Monthly rent of shop: 1,000 Yuan

Monthly water, electricity and miscellaneous items: 150 Yuan

Waiter salary: 1,000 Yuan

Facade decoration: 5,000 yuan

256L freezer: 2,000 yuan

Disinfection cabinet: 1,000 yuan

Sealing machine: 2,000 yuan/unit

Table: 120 yuan*2 pieces

Chairs: 20 yuan*10 pieces

Front counter: 200 yuan

Clock: 20 yuan

Cups: 3 yuan*50 pieces

Porcelain plates (set): 5 yuan*50 pieces

Porcelain bowls: 2*50 pieces

Spoons : 1*150 pieces

POP advertising printing: 30 yuan/sheet*5

Flyer: 0.8*200 Dessert list: 5 yuan/sheet*4

Disposable paper cups and bowls: 8 yuan/dozen, you need to prepare about 5 dozen per day Disposable spoons: 3 yuan/dozen, you need to prepare about 5 dozen per day (2) Product raw material cost

Materials West Rice, mango, Shatian pomelo, milk, tremella, snow pear, wolfberry, lily, papaya, coconut milk, egg

Brown sugar, white sugar, isinglass, flour, soybeans and peanuts

Unit price (yuan) 9/kg 9/kg 6/kg 8.41 /L 60/kg 2.6 yuan/kg 50/kg 35/kg 8/kg 4/kg 0.5/piece 3.5/kg 4/kg 400/catties 3.02/kg 4.5/kg 14/kg

Banana, pineapple, raisins, strawberries, red dates, walnuts, lemons, sweet oranges, lychees, apples, melons, hawthorns, apricots, plums, watermelon and longans

Unit price (yuan) 2.8/kg 2.2/kg 11/kg 14/kg 11.5/kg 35/kg 8/kg 2.3/kg 3/kg 5.4/kg 8/kg 4/kg 3.6/kg 5/kg 2.4/kg 10/kg

　(3) Since most desserts are usually made in a whole pot, We can only roughly estimate the unit price of each dessert. We learned from friends who have worked in the dessert industry that the average cost of raw materials for a single dessert is:

Product Yangzhi Manna

Wolfberry, Snow Pear and Tremella Sweet Soup Lily Tremella Sweet Soup, coconut juice, sago pudding

Tremella lotus seed soup, corn sugar water, bean casserole pancake, double-skinned milk, tofu, turtle paste, kelp, mung bean paste, red bean paste, sesame paste, peanut paste, eight-treasure porridge, tea

3221.21.220.80 .620.51.20.80.811.20.80.8

(4) Total investment in the first year

Peng Gaocai is 60,000 yuan, Qin Yi is 40,000 yuan, and *** is 100,000 yuan, of which The total fixed expenditure in the first year was 72,240 yuan, and the remaining 27,760 yuan was used to purchase raw materials for making desserts.

2. Profit analysis

　(1) Calculate the average profit of a single commodity after excluding fixed costs

　=[(5 3.5 3.5 2.5 2.5 3.5 1.5 1 3 1.5 2 2 2 2 2 2 2)-(3 2 2 1.2 1.2 2 0.8 0.6 2 0.5 1.2 0.8 0.8 1 1.2 0.8)]/17 ?1.14 (yuan) (2) Calculation of breakeven sales

Because we expect that in The cost will be recovered within 1 year, so the breakeven daily sales volume

={[1000 150 1000 (40 15)*30]*12 15000 5000 2000 1000 2000 2

　40 200 200 20 150 250 100 150 30*5 0.8*200 5*4}/365 ?174 copies/day

(3) Based on the above calculation, the average daily sales of our No. 1 dessert shop is 174 copies , we can recover the cost within one year. The urban population of Desheng Town is about 16,000. Including the villages within its jurisdiction, the total population is about 43,000. Among them, 9,156 are between the ages of 10 and 24. Since there are no competitors to participate in the market competition, as long as the publicity is appropriate, the population will be 10 to 24 years old every day. If 2 people among the 24-year-old group come to No. 1 Dessert, we will achieve the goal, and the number beyond this will be the profit. Here, we do not include people under 10 years old and over 24 years old. This is because at present, these groups of people generally have low demand for snack foods such as desserts, but they also have certain development potential.

(4) Through the above analysis, we conservatively estimate that the probability of success of "No. 1" dessert shop is 70%, and the 30% probability of failure mainly comes from possible followers and natural and policy factors.

3. Profit distribution

Since the work that Qin Yi is responsible for is relatively important, and Peng Gaocai invests more, after a good balance, our profit distribution is Qin Yi 50, Peng Gaocai 50, that is The equity is 50 for Qin Yi and 50 for Peng Gaocai.

9. Risks and risk management

1. Risks

Our No. 1 dessert shop may encounter various risks

(1) Competitors follow suit and open dessert shops. Since there is no dessert shop in Desheng Town, after the opening of our No. 1 dessert shop, other investors may follow suit and invest in opening dessert shops.

(2) Government urban planning and construction. Since Desheng Town still has huge development potential, we cannot see the town government’s town planning and construction simulation diagram, so we need to be mentally prepared for possible reconstruction, change of area use, and other situations.

　(3) Other natural factors

　2. Risk response strategy

　(1) For possible competitors, our strategy is on No. 1? After its establishment, we gradually improved our service quality based on customer feedback, striving to achieve the effect of "walking through our first door and leaving the city satisfied". At the same time, we adhere to the innovative principle of "I have what others don't have, and I have advantages when others have them", and strive to win in a stable manner.

(2) Regarding the government’s risks, since this is force majeure, it is necessary to keep abreast of the pavement conditions in other areas of the city. It is assumed that the government’s urban planning and construction will have a huge impact on No. 1 Dessert Shop. impact, then migrating the store in a timely manner is the best choice.

(3) Natural factors are unpredictable, so we should adopt a tailor-made approach to such risks. Among them, minimizing losses is the first consideration.

Appendix

2. Variable cost reference:

Food Business Network, Guangxi Agricultural Information Network, Xinnong Network 3. Dessert market status and development prospects reference:

Kuba Dessert Training Network, overall analysis of the dessert industry, and analysis of the development prospects of the dessert industry;