Compared with the earlier apps that everyone has come into contact with, small programs do not need to be downloaded and installed, they can be used immediately and exited when not used. The advantages of these light applications are more obvious and the user experience is better. So what can mini programs do for us? What's the use? We might as well look at this issue from the perspective of users and enterprises respectively.

1. User perspective

First of all, for users, we need to find their favorite mini programs through offline scanning, the search window at the top of the WeChat client, Find and enter the mini program through traffic portals such as "Discover - Mini Program" and historical records. Whether it is to discover and use mini programs directly from the online portal, or in offline physical consumption scenarios, scanning QR code applications has also become our behavioral habit. Mini programs do not require downloading and do not occupy memory, allowing users to easily access the entire massive light application market.

Secondly, what can mini programs achieve? When mini programs were first launched, they wanted to mainly implement core functions. Now, mini program development technology has become more mature and can even easily implement extended services to meet more consumption scenarios, such as distribution live broadcast marketing, short link multi-party jumps, and online Order delivery, linking video accounts and public accounts, etc., make mini programs visible everywhere in the WeChat ecosystem. The convenience that mini programs bring to people is obvious, and users are becoming more and more accepting of mini programs.

2. Merchants’ perspective

For merchants, the development cost of small programs is low, and they will not be subject to many restrictions on public domain platforms, such as stores, like those who settled in a certain store. The display effects are all the same. Even if merchants try their best to attract users to their stores, they can easily be lost in similar competition, and most of the generated traffic belongs to the platform. Is this due to the traffic logic of the public domain platform or is it to maintain the "centralized" entrance and develop "incremental users". Mini programs are the opposite. WeChat has always emphasized decentralization and insisted on "fragmented" traffic entrances. Road, this can also be seen from the platform's successive updates and opening of more than 80 mini program entrances. Mini programs have more advantages in the "existing user" market. These features of being at your fingertips and coming back make it easier for merchants to attract customers. —Conversion—Precipitate into your own mini program mall, and ultimately achieve your own sustainable development operating goals.

From the above, I believe everyone will have some new understandings of mini programs.