What is a career decision. What does it contain?

Career decision-making is an individual’s goal decision based on various conditions and after a series of activities, and the formulation of an optimal personal action plan to achieve the goal.

1. Career decision-making includes the following:

1. Have clear career goals.

2. Career decision-making needs to be based on your own temperament, personality, expertise, interests and abilities.

3. The actual situation must be taken into consideration and it must be enforceable.

4. Face problems correctly and don’t avoid them!

5. Three bottom lines for career decision-making: first, do not harm society; second, do not harm others; third, do not harm yourself.

6. Ask for help from people you trust: You can talk to your friends, seniors, parents, and spouse. You can also ask for help from a career counselor at this stage.

7. Be good at systematic long-term analysis, but don’t just do pros and cons analysis. There is no unified and effective program for career development, so you need to think about how to use your advantages in your career.

8. Don’t be indecisive about decisions that have been made, especially decisions on important matters. More importantly, only action and positive action can help solve the problem! What does the autopsy report contain?

1. Basic information (acceptance date of the client’s entrustment, date of inspection of appraisal materials, date of appraisal, location of the appraisal, information of persons present and persons appraised) 2. Summary of the investigation case (summary of case facts and medical records) 3. Inspection process (inspection method and inspection record) Photo reading) 4. Inspection results 5. Analysis and description 6. Appraisal opinions 7. Signature 8. Attached pictures (identification photos of the deceased and photos of the deceased’s injuries) What is included in the windows accessories and tools

You can do it yourself View

Start---Settings---Control Panel---Add or delete programs

Add/Delete WINDOWS components---Select accessories and tools--Details Information---Select accessories---Detailed information What is included in the DIET MARU first aid kit?

DIETM ARU’s series of first-aid products allow people to become “thin people who eat without getting fat” within 5-6 hours, and they will not gain weight even if they eat a big meal. Among them, taking Anxin Pills containing white kidney bean extract and mulberry leaf extract half an hour before a meal can effectively block the decomposition of starch and prevent the absorption of sugar, allowing a meal to absorb only 1/3 of the original calories. quantity. Taking Jiuji pills containing 0.005 mm ultra-fine bamboo charcoal powder after meals can help absorb oil and remove greasy food, while also digesting accumulated food, speeding up metabolism, and making the gastrointestinal tract smoother. What is the genre of understanding the weather by looking at pictures? What does it contain?

Explanatory text.

The content is the specific weather conditions represented by various clouds.

What does website planning include?

Website planning includes the following contents:

1. ? Market development status; 2. Customer demand; 3. Website positioning; 4. Competitor status. What content files does Red Alert 3 contain?

[Command & Conquer: Red Alert 3].Command .And.Conquer.Red.Alert.3-RELOADED.iso Details 6.6GB

[Command and Conquer: Red Alert 3].Command.And.Conquer.Red.Alert.3-RELOADED.nfo Details 4.1KB

[Bounce out problem fixing patch].Command.And.Conquer.Red.Alert.3.Fix-RELOADED.rar Details 715B

[Bounce out problem fixing patch].Command .And.Conquer.Red.Alert.3.Fix-RELOADED.nfo Details 3.9KB

[Traditional Chinese Patch].cra3.rar Details 21.9MB

[Simplified Chinese Patch] .RA3_CHS.rar Details 4.8MB

[Command.and.Conquer.Red.Alert.3.BONUS.DISCS-Unleashed/DVD.iso Details 5.3GB

[Command and Conquer: Red Alert 3].Command.and.Conquer.Red.Alert.3.BONUS.DISCS-Unleashed/CD.bin Details 760.8MB

[Command and Conquer: Red Alert.3.BONUS.DISCS-Unleashed/CD.bin ：Red Alert 3].Command.and.Conquer.Red.Alert.3.BONUS.DISCS-Unleashed/CD.cue Details 1.9KB

[Command.and.Conquer: Red Alert 3].Command.and .Conquer.Red.Alert.3.BONUS.DISCS-Unleashed.nfo Details 3KB

Collection of BONUS DISCS, including 5 unique multiplayer/skirmish maps, bonus DVD, including Hell March March) Red Alert 3 soundtrack, various game movie shorts, highlights, multiple game posters, game guides, etc.

The game disc is over 6G, of which the game part is over 3G (all game files), and the rest is movie cutscenes. There is also a bonus DVD, about 6G, which is the stuff above. Nowadays, the software that comes out can be as large as many gigabytes, and the WINDOWS system is getting bigger and bigger.

For reference only. What does brand decision-making consultation include?

1. Branding decision: Does the company want to establish a brand for its products? Historically, manufacturers or distributors took products directly out of sacks, boxes and other containers for sale, and the market did not have any identification certificate for similar products. The efforts of the European medieval guilds required craftsmen to stamp their products with marks to protect themselves and consumers from inferior products. This led to the creation of the earliest brand marks, which later gradually developed into few The extent to which the product does not use the brand. It is generally believed that you can consider not using a brand under the following circumstances: (1) Most unprocessed raw material products, such as cotton, soybeans, mineral sand, etc.; (2) Products with different characteristics will not be formed due to different manufacturers. , such as steel, rice, etc.; (3) Certain small commodities that are relatively simple to produce and have little selectivity; (products that consumers do not usually use trademarks, such as furniture, toys, sugar, food, medium and low-end clothing, socks, shoes and hats ) (4) Temporary or one-time production of goods. (5) Enterprises that provide raw materials or spare parts for downstream enterprises. The purpose of unbranded marketing is to save advertising and packaging costs, so as to reduce costs and selling prices, strengthen competitiveness, and expand sales. In recent years, some daily consumer goods and medicines in the United States have become "unbranded". It is estimated that the price of unbranded products in supermarkets is about 30% to 50% lower than similar brand products, which is very popular among low-income people. Consumers welcome it, but unbranded goods are generally not of high quality. With the rapid development of market economy and the impact of the wave of economic globalization, the trend of branding is extremely rapid, and branding dominates almost all products. Salt is packaged in packages that indicate the manufacturer, citrus growers are labeled with their names, new foods such as chicken, ham, etc. are also advertised with brand names, especially many manufacturers of intermediate products such as electrical machinery, Computer chip. Fibers, etc. have also entered the ranks of final brand products. Intel's direct brand promotion to consumers has caused many PC customers to only buy computers with the "Intel" brand built-in, which in turn has forced some major PC manufacturers (such as IBM, Dell, and Compaq) to give up other low-price products. suppliers to purchase Intel chips.

Similarly, DuPont's brand promotion has led many garment manufacturers to use DuPont fabrics, because clothes made of DuPont fabrics can be sold at higher prices. Obviously, building a brand is a very challenging decision for companies. Not only do companies need to pay high costs and hard work, but they also have to bear the risk of the brand not being recognized by the market. In this case, most companies still want to brand their products because brands can bring them a series of advantages: (1) Branding can provide legal protection for the company’s product features and prevent them from being imitated and counterfeited by competitors. ; (2) Branding is conducive to creating brand loyalists for the company and increasing consumers who make repeated purchases; by extension, it helps to launch new products. (3) Branding helps companies segment and control the market, and is conducive to the expansion of product portfolios; (4) A strong brand is conducive to establishing a corporate image and gaining the trust of dealers and consumers, making it easier to launch New product. (5) Price protection function. (6) Intangible assets and huge wealth. Under the conditions of market economy, the ownership and use rights of trademarks can be bought, sold and transferred, such as Haier. In short, a product is something produced in a factory, and a brand is something a customer buys; a product can be copied by competitors, but a brand is unique; products quickly become obsolete, but successful brands will always exist. Therefore, an enterprise that pursues leadership and long-term development in the market must not only continue to provide customers with satisfactory products, but also have its own successful brand. In addition, the branding of enterprise products is also beneficial to distributors and consumers. Distributors use brands as a means to facilitate product management, identify suppliers, grasp product quality standards and enhance buyer preferences. Consumers can identify and judge the quality differences of similar products through brands, so as to make efficient purchases. 2. Brand ownership decision After the manufacturer makes the branding decision, it also needs to decide who owns the brand and who manages and is responsible for it. The manufacturer's products have several options for brand attribution: manufacturer's brand (also known as a national brand); dealer's brand (also known as a dedicated brand or private brand); or a combination of the above two brands, that is, some products use the manufacturer's brand Brand, some products use dealer brands. Supplement: ④Co-branding. For example, using both the manufacturer's brand and the dealer's brand on one product. In most co-branding operations, one company licenses another company's well-known brand to be used in conjunction with its own, usually with an agreement and a license. ⑤Manufacturers obtain the right to use the trademarks of other manufacturers through licenses. For example, some prestigious manufacturers lease their trademarks to other manufacturers and charge a certain royalty fee. Historically, manufacturer brands have always dominated the industrial and commercial arena because the design, quality, and features of products are determined by the manufacturer. However, in recent years, the number of dealer brands has increased day by day. More than 90% of the products sold by the famous American retail chain Sears are under its own brands, such as "Tenacious" batteries, "Craftsman" tools, and "Kenmore" burning appliances. These brands have won the trust of users. Brand loyalty. 50% of the shelves of Sambury's, the UK's largest food chain, are private label. In recent years, some middlemen in my country have also begun to develop their own brands, such as the "Supermarket Fa" brand of Supermarket Fa Chain Co., Ltd. Why do middlemen take such pains to develop their own brands? This is because of the benefits that come with using your own brand. First, the supply of goods can be guaranteed and controlled. Middlemen can find and control suppliers that can provide products of consistent quality (middlemen can threaten manufacturers with switching suppliers). Second, the purchase price can be controlled, thereby improving product competitiveness at a lower selling price and obtaining higher profits. In the competition between manufacturer brands and intermediary brands, intermediaries have many favorable conditions. For example, due to limited shelf space in retail stores, many supermarkets charge shelf fees as a condition for accepting new brands to share the display and storage costs of goods. However, middlemen can reserve prominent display positions for their own brands and ensure that more products are available. Adequate stocking; middlemen pay special attention to promoting their own brands to win the trust of customers, etc. Whether an enterprise uses a manufacturer's brand or a dealer's brand must comprehensively weigh the pros and cons to make a decision. Under the condition that the manufacturer has a good market reputation and a large market share, the manufacturer's brand is mostly used. On the contrary, when the financial strength of the manufacturer is weak, or the goodwill in the market is far inferior to that of the middleman, it is appropriate to use the middleman brand. Especially small and medium-sized enterprises that are new to the market are unable to use their own brands to bring products to the market. However, intermediaries have good brand reputation and complete sales systems in this market field. In this case, they use intermediaries. Brands are often beneficial. This is also a common practice in international trade. Supplement: Generally speaking, the following products are more suitable to use retailer brands: ① Products for which customers do not have high brand requirements, such as toilet paper, towels, slippers, etc. ② Products with low technical content. It is easier for dealers of such goods to control the quality of their products. ③ Products with high freshness requirements and short shelf life. Such product dealers can use their own brands to purchase goods directly from manufacturers, which has the advantages of short sales channels and fast delivery. ④ Products that do not require packaging or simple packaging.

Of course, not all dealers are qualified or have the strength to use their own trademarks. Dealers who use their own trademarks generally must meet the following conditions: ① Strong funds. Dealers using their own brands must purchase large quantities of goods, which takes up a lot of money; in addition, dealers also spend a lot of money on advertising and promotions for their own brand products. ② Have the ability to strictly test the quality of the manufacturer's products. ③ Have strong abilities in market research, market forecasting, brand publicity and promotion, etc. ④ Only when dealers have high visibility and reputation among consumers can they ensure that their own brand products are quickly accepted by consumers. 3. Individual brand and unified brand decision This is the decision of the enterprise to determine the number of brands, that is, whether to use different brands for different types, specifications, and quality products produced by the enterprise, or to use one brand for all. (1) Individual brand strategy. It refers to the use of different brand names by companies for different products. Such as Unilever. The advantage of this brand strategy is that it does not tie the company's reputation to the success or failure of a certain product brand, and the company will not bear greater risks due to the decline in the credibility of a certain brand; it allows the company to provide new products for each new product. Seek the best brand without having to introduce high-end and high-quality product brands into lower-quality product lines; each new brand can create a new brand and establish new beliefs that are conducive to the penetration of corporate products into multiple detailed markets. The biggest disadvantage of the individual brand strategy is that it increases product promotion expenses, putting the company at a disadvantage in competition. In addition, too many brands are not conducive to companies creating famous brands. (2) Unify brand strategy. A unified brand, also known as a family brand, refers to a company using the same brand for a variety of products it produces, such as the "Yumeijing" series of cosmetics. The main advantages of this brand strategy are: companies can use a variety of media to promote a brand, and use the brand's popularity to show corporate strength and shape corporate image; it helps new products enter the target market without the need to establish a new brand. awareness and preferences and spend a lot of advertising money. However, various products using a unified brand should have the same quality level, otherwise it will affect the brand reputation, especially the reputation of higher quality products. For example, Japan's Toshiba Home Appliances Company uses the trademark "TDSHIBA" for all its products. All products produced by Canon use the trademark "CANON". All products of the American General Electric Company use GE as the brand name. Washing machines, color TVs, stereos, air conditioners, refrigerators, faxes, etc. produced by Panasonic, Hitachi and Sharp all use the same trademark. Honda uses the name "Honda" to launch a variety of products such as cars, motorcycles, snowplows, motorboats, snowmobiles, and lawn mowers. Enterprises that adopt unified trademarks often have strong strength, and the trademark has gained a certain degree of popularity and reputation in the market. The unified trademark strategy is essentially a brand extension strategy, that is, companies extend their successful trademarks and brands to other products. For example, after Master Kong's instant noodles became successful in the market, the manufacturer extended the use of this trademark to oolong tea, eight-treasure porridge, biscuits, juice, purified water, fragrant rice cakes and other products. Robust Group has also adopted a brand extension strategy. The company's CEO in charge of marketing, Yang Jiaqiang, said: "The advantages of Robust's brand extension outweigh the disadvantages. Before the brand extension, Robust's turnover was only more than 400 million yuan. After the extension, it was less than 400 million yuan." It reaches nearly 2 billion yuan in one year. Brand extension has accelerated the development of Robust. If Robust introduced a new brand when developing new products, first of all, it may not be successful. Secondly, even if it is successful, it may be a drag on Robust. Brand investment and cultivation. "In short, a unified trademark strategy or brand extension strategy will help companies use the reputation of the trademark to smoothly launch new products into the market; it can save trademark design and registration costs; there is no need to waste time on advertising and public relations. Promote multiple brands; consumers are more likely to accept unified trademarks, which can also help shape corporate image and demonstrate corporate strength. However, when using a unified trademark strategy or a brand extension strategy, if a certain product of the company has a problem (such as a quality problem), other products will also be implicated, so the quality of all products must be strictly controlled. In addition, multiple products using the same trademark can easily cause confusion among consumers in terms of product features, grades, efficacy, etc. Rongchang Company, which produces Rongchang Antai, has launched Tianmeng Oral Liquid. One tube is for the outlet (to treat hemorrhoids) and the other is for the import. It is unbearable. "China Business Times" distributed two boxes of Vitality 28 purified water to each employee. Some people have been afraid to drink it because they always feel that it smells like washing powder. Thirdly, the extended use of the brand must be consistent with consumers’ established impressions of the brand. If Crest launches low-end toothpaste, Parker launches cheap pens, and Mercedes-Benz produces low-priced cars, it may damage the brand's impression in the minds of consumers, and the gains may outweigh the losses. (3) Uniform brands and individual brands are juxtaposed. A company with multiple product lines or types of products may consider adopting this strategy, usually by placing the company's trade name in front of each individual brand. The starting point of adopting this strategy is to try to combine the advantages of the above two strategies, that is, it can not only enable new products to enjoy the reputation of the company and save advertising costs, but also enable each brand to maintain its own characteristics and relative independence.

For example, General Motors of the United States produces many types of cars. All products use the general trademark composed of the two letters GM, and various products use Cadillac, Buick, Oldsmobile ( Old *** obil), Pan's (Potic) and Chevrolet (Chevrelet) and other different brands. Each individual brand represents a product with specific characteristics. For example, Chevrolet represents a popular sedan, and Cadillac represents a luxury high-end sedan. 4． Brand Expansion Kit Decision Brand expansion kit, also known as brand extension, refers to a company using a successful brand that already has market influence to launch improved or new products. For example, the "Nescafé" trademark, famous for Nescafé coffee, has been extended to milk powder, chocolate, biscuits and other products; Sony has also extended its brand to most of its new electronic products. The significant advantage of adopting the brand expansion kit strategy is that a good brand that attracts attention can make the new product immediately recognized and accepted by the market. If the brand expansion kit is successful, it can further expand the influence of the original brand and the enterprise. reputation. However, brand extension kits also have risks. First, if a famous brand extension kit is used in a product field that is not consistent with or close to its image and characteristics, it may damage the original brand image. Secondly, if there is no correlation or complementarity between the original product and the brand expansion kit product in terms of resources, technology, etc., the new product launched may be difficult to be accepted by consumers. Finally, if the high-quality image brand extension package is used on some products that are of little value and easy to manufacture, such as Haier ketchup or Boeing perfume, it may offend consumers. The misuse of a brand name will cause it to lose its special positioning in the minds of consumers. Brand dilution occurs when consumers no longer associate the brand name with a specific product or similar products. In short, there are advantages and disadvantages to adopting the brand extension kit strategy, and there are greater risks. Enterprises should proceed with caution according to the conditions. 5. Multi-brand strategy Multi-brand strategy refers to a company using two or more competing brands on the same product at the same time. The company that pioneered this strategy was Procter & Gamble in the United States. For example, the shampoos produced by this company in joint venture with Guangdong, my country include "Head and Shoulders", "Rejoice", and "Pan Stop". "Sassoon" several brands. Although multiple brands will affect the sales volume of the original single brand, the sum of the sales volume of multiple brands will exceed the market sales volume of a single brand, enhancing the competitiveness of enterprises in this market field. The main advantages of adopting a multi-brand strategy are: (1) A variety of different brands can occupy a larger display area on the retailer's shelves, which attracts more attention from consumers and increases the retailer's interest in the production company. Product Dependencies. (2) Providing several similar products with different brands can attract brand switchers who are curious about novelty. (3) Multiple brands can make products penetrate into many different market segments and occupy a wider market. (4) Contribute to competition among multiple product departments within the enterprise, improve efficiency, and increase total sales. The main risk of adopting a multi-brand strategy is that too many brands are used, so that each brand product has only a small market share, and no one brand is particularly profitable. This causes the company's resources to be dispersed among many brands and cannot be used. Concentrating on a few brands with higher profit levels is a very unfavorable situation in which the gains outweigh the losses. The solution is to screen brands and eliminate those that are weaker. The ideal situation should be that the company's brand can absorb the competitor's brand, rather than the company's multiple brands competing with each other; or even if they compete with each other, the net profit after adopting a multi-brand strategy can reach a larger amount. . Therefore, if a company adopts a multi-brand strategy, before launching a new brand, it should consider: whether the brand has a new concept; whether the new concept is persuasive; the emergence of this brand may take away the company's other brands and What is the sales volume of competitor brands? Can the sales of new brands compensate for the costs of product development and product promotion, etc. How to write a career decision summary

1. Making career decisions requires combining your own personality, expertise and interests.

The key to successful career development is that the job requirements are exactly what you are good at. If a person is introverted, not good at communicating with others, and does not have a good sense of communication, then it will be difficult for this person to become a successful manager. When formulating a career plan, you must carefully analyze your own strengths and weaknesses.

If you are engaged in a job that you are good at and enjoy, you will be happy at work and it will be easy to stand out. This is the core of successful career planning.

2. The actual situation must be taken into consideration and it must be enforceable.

Many college students are very ambitious when they first start out and want to get ahead. However, work in the actual society sometimes does have certain leaps and bounds, but more often than not it is a process of accumulation - the accumulation of qualifications, experience, and knowledge. Therefore, career planning should not be too ambitious, but should be According to one's own actual situation and social situation, one step at a time, promotion level by level, only then can one finally realize one's dream.

3. Career decision-making must be sustainable

Career decision-making cannot set a staged goal, but should be a series of prospects that can run through one's entire career development career. Outlook. If career decisions are made too short-term and there is no subsequent career decision-making support, it will definitely make people lose their enthusiasm for struggle and be detrimental to their long-term development.

Correspondingly, these are the factors that influence a person's rational decision-making.