"Haodier" is a niche community of "slash" people active in cultural tourism projects.

The community uses food and drama as media to provide players with a "different time and space" experience in cultural travel.

The "Haodier" community is a rational user portal for cultural tourism destinations and origin food. It introduces new ways of playing and new customer groups to cultural tourism projects. Its product forms implemented in cultural tourism projects include: box office for enthusiasts and small theater performances.

, atmospheric performing arts, immersive restaurants, IP surrounding food, etc.

Regarding the word "immersion" that is so common in cultural tourism projects, Zhang Chuan, the leader of the "Hao Dier" community, has his own opinion: "Immersion is about extracting the soul." The slash community in cultural tourism projects is "good"

The "Dier" community started in 2019, and later landed in Miyun Sun Valley Cultural Tourism Resort in Beijing, where we found the feeling of drama "bathing in Yi, dancing in the wind, and enjoying the mountains and rivers".

The main feature of Beijing Sunshine Valley is parent-child leisure.

The emergence of "Good Place" has brought a sense of freshness to this resort.

Every holiday and weekend, a group of tourists will come here, dive into the "Hi Beer Bar" converted from a rural primary school, practice their voice and body, recite lines from a stack of scripts, and some

People bring guitars and electric pianos and compose music and soundtracks in a decent way.

Children and adults who often come here for leisure and vacation will cast curious eyes on them: there are no performance posters, no one sells tickets, and the people participating in the rehearsal are just "actors" who are just passers-by. What are these people doing?

Rehearsals were busy during the day, and it was not until night fell that the "improvisational drama" belonging to this group of weirdos officially began.

The quasi-professional stage, sound, lighting, and live band accompaniment make everything look stylish.

More often, they will use classic scripts, but the lines are often deliberately different from the classic scripts.

Among the members of the "Hao Dier" slash community, there are scientists, engineers, celebrity chefs, investors, real estate managers, Internet people, media people, students, as well as professional drama writers, directors and producers.

When these people are having fun, they will improvise their unique professional attributes in their lines.

When a chef appeared in "King Lear", he secretly changed the classic line "Unthankful children are more painful than the teeth of poisonous snakes" to "The diners who don't know the smell are more painful than the king's meal"

".

It brought everyone a happy and understanding laughter, which is a laughter exclusive to the "food/drama" young people.

Designer Lv Congcao said: "The players of improvisational theater sat in a circle, and a warm feeling arose spontaneously. They had a southern and northern accent, which was intense, flamboyant, restrained, and at a loss. No matter what others thought, they acted how they understood it.

" Data scientist Li Wei is a veteran player of "Hao Dier". He plays the playwright Samai in "Venice Beauty @枽你梅": "This script has the structure of Shakespeare's masterpiece that everyone is familiar with. It is embedded in current social hot spots and participates in

In the process, we gained knowledge about history, drama, and reflection on the present. The addition of delicious food and beautiful scenery gave people a sense of the banquet scene in Plato’s Republic. This subtle increase in self-worth is addictive.” Senior media person.

Zhang Xuejun said: "Immersive drama has become a trend in cultural tourism projects, and what makes it attractive is its sense of participation and interactivity. Everyone exists in a virtual drama space and time, and is immersed in their respective roles.

"Venice Beauty @枽你梅" is such a real immersive drama that everyone can participate in. It is obvious that the "Hao Dier" community gameplay has brought new vitality to the cultural tourism project.

The arrival of new users also increases the stickiness of the project.

In addition to improvisational drama, the "Hao Di'er" community also rigorously presents small theater performances such as musicals, drama sit-downs, and musical concerts in cultural and tourist attractions to serve the majority of tourists.

Among them are the children's science fiction musical "Star Trek" and "Listen!"

"Spring" theme concerts and other events have become classic holiday events at Beijing Sunshine Valley Resort.

In the winter of 2021, a pair of young parents took their two children and drove 3 hours to Sunshine Valley. They didn’t do anything, but came specifically to listen to the "Star Trek" musical.

Li Bolun, one of the community leaders, sighs every time this matter is mentioned.

Li Ruoyi, the twin directors of Drama and Culture Travel in Different Time and Space, is also one of the leaders of the "Hao Dier" community. Unlike many colleagues who are good at expressing themselves, Li Ruoyi doesn't talk much when meeting new people, is a bit shy, and carries a backpack.

, you wouldn’t guess that she is the head of the university’s musical theater department, musical theater director and producer.

Her latest job is the director of the Beijing Winter Olympics-themed musical "Snow Elite" and the music director of the Chinese version of the epic musical "Anna Karenina".

As the screenwriter of the musical "Star Trek" and the fictional drama "Venice Beauty @枽你梅", Zhang Chuan said: "Drama is just an advanced version of playing house. Playing house also means that you can play it."

and 'can't play'.