In the food field, these points are indispensable to ensure traffic playback

1: Title. It shows that the method is simple, low cost and extremely delicious.

2: Cover. Good-looking, clear, appetizing, plus text guide

These two points are necessary to ensure that others click on your video, very important

3. Secondly, your video equipment must be high-definition, or 4k. It is best to shoot with a camera, and also use lighting to reflect the freshness and deliciousness of the food and ingredients. Make the delicacies you make more shiny and appetizing

4. In the final video editing and production, you must adjust the color. Color adjustment can be said to be the finishing touch. Food videos need more color adjustment to make them look good and delicious.

I have only recently started taking some cooking videos, and I am not a particularly good cook. I am usually very busy at work, so cooking is just to pass the time, relieve stress, and satisfy hunger.

I’m not a professional, and I can’t afford more equipment. I keep everything simple, and I hope it can inspire others.

The only equipment I used was an iPhone 8 and an octopus. Yes, the entire process was shot with a mobile phone!

I bought the octopus from a certain treasure store. They are available for tens of yuan or dozens of yuan. I bought the cheapest one. Just get what you need.

The picture comes from a certain treasure

I would like to praise the pixels of the iPhone. I have not learned editing specifically, but I can get started quickly, continuously select the desired video segments, and set beautiful filters. Mirror, add your favorite background sounds and subtitles to create your own food video, and every operation is designed to be very user-friendly, which is perfect for a non-professional novice like me. I heard that it was recently released Ability to adjust video saturation and exposure contrast.

I was quite lazy when I was shooting. I just wanted to make myself happy, so I kept it simple.

First choose a suitable camera position and fix the phone on the octopus. I think the first thing to do is to ensure that the background is clean and fresh. I quickly find a tablecloth and quickly throw away the rags, paper balls, etc. Well, composition is also very important. If a novice is not very confident in his aesthetics, there is also a very opportunistic way to fix the phone directly above the subject. It must be vertically centered and aligned! ! ! Leave the final dignity to obsessive-compulsive disorder.

How to fix the phone directly above? Amway gives you an artifact:

The picture is still from a certain treasure

After making sure that the camera function of the mobile phone is turned on, you can wash, cut and cook vegetables and do your own thing. However, Don't just cover your head and just do it. You still need to check from time to time whether there are any problems with the pictures you are shooting on your phone. For example, the battery may run out while you are shooting, the memory may be insufficient, your big head may cover the entire lens, etc... …(Don’t ask me how I know)

After finishing, don’t forget to take a few more beautiful photos of the finished product, from all angles~

Then comes the post-editing Yes, I have mentioned before that by importing video material to your mobile phone, you can continuously cut out multiple pieces of video material you want from a piece of video material.

When cooking, there are many actions that are repeated continuously, such as chopping vegetables, chopping vegetables, chopping vegetables. When the actions are simple and repeated, you only need to keep this action once or twice, and readers will definitely be able to I understand what I am doing in this step, and there is really no need to waste too much time, so jump cuts are very suitable for me. I usually set the video interval to 1 second, because in the early stage, the camera is fixed, and the key actions of each step are After intercepting it, it can finally be connected into a coherent video.

There is also the setting of filters. If the lighting is good enough and the food is tempting enough during the shooting, this step can be skipped. I took the photo at home, and the conditions were really simple, so I brightened the exposure and saturation overall, and chose a warm filter. For food, I always feel that only warm tones bring enough happiness.

Subtitles can be added according to personal preference. I chose a retro font, which is very casual.

What makes the video sublime is the music. Because I was making pork chop rice from a late-night cafeteria in a Japanese drama (I happened to be watching this drama at the time and I got hungry), so I also chose the music from the drama.

That’s almost it! Finally, choose your favorite frame as the video cover (of course, choose the best-looking finished product), and you can publish it.

Hello, I am Luo Xiaoya. I am very happy to answer your questions.

After seeing your video, I would like to give the following three suggestions.

First, create a more attractive cover and title.

Second, increase the interaction with the audience.

Third, you can invite your family to taste it and take photos of the experience.

Actually the food you cook is very good. The problem now is that the video is not beautiful enough and we need to learn to package it.

Detailed explanations are in my video, I hope it can help you. Thanks for watching.

No matter what kind of video you make, it’s the same. It’s best if it’s on camera. If not, at least it has a narration. Are you handsome or have a sense of game? At least you can speak well and be understood.

If you shoot a video like this, add music, and add a few words, it is basically at the level of a primary school student and is completely unattractive.

If you don’t want to leave the country and don’t want to have narration, then the production level of your video must be very high, including editing, special effects, dubbing, and filters.

To put it bluntly, your video is not interesting. The competition in the food field is too fierce, and there is no way to succeed without strong personal characteristics.

Food Among the ten popular bloggers, nine are funny, and the remaining one is Li Ziqi.

Because I am interested in this question, I would like to answer it. The opinions are for reference only. Please forgive me if I am wrong! (I am currently learning skills and hope to grow with you).

Let’s talk about Li Ziqi. She is indeed the best in the field of food. At the beginning, she shot alone with simple equipment. But now she must be operating as a team, and the equipment has become taller. From her videos, you can not only feel the use of some shooting angles, although it is mainly fixed shooting, including long shots, panoramic shots, medium shots, close shots, and close-ups, it feels like it is just right.

In fact, this is not the most important thing. The most important thing is that she conveys and shows people the tranquility and beauty of rural pastoral life through the lens! A kind of Tao Yuanming-style paradise life that some people in big cities yearn for! In addition, she also showed some traditional Chinese culture in the video, such as her Hanfu, horse riding, etc. Of course, it is impossible for everyone to become Li Ziqi in the end. We must learn from those who are successful. In other words, although you can't become the top author, you won't do a bad job, and your efforts will be wasted!

So good video content should deliver value! Either meaningful or very practical!

To put it bluntly, it is to make the food photography process as much of a visual enjoyment as possible: to arouse the viewer’s interest and appetite!

1. Pay attention to some details of shooting, such as washing vegetables, pouring oil, etc.; close-up shots mainly refer to the perfect effect after the dishes are done; then carefully review the transition of each shot. Think about it and think about the logical sequence; try to narrate the text with real people, then add subtitles, carefully choose the soundtrack or sound effects, and make sure they suit you. Finally, through the process of making a delicacy, it reflects your attitude towards life: positivity, sunshine and optimism, etc. (You can also refer to China on the Bite of the Tongue when shooting. It is said that Li Ziqi has also studied it.)

2. Grasp the light during shooting. Use more natural light and don’t make it bright and dark for a while, otherwise it will give the viewer Very bad experience

!

1. Practicality. You made a delicious dish today. You can add the food effect of this dish to the title, such as it is very good for the stomach (I have not thought of other effects yet), so as to attract people who are interested in this aspect in a targeted manner. of active attention.

2. There is a story and meaning. For example, tell an interesting story, why are you making this dish today? For my husband and my son. . .

One solution: mobile phone, tripod

Two solutions: mirrorless camera, tripod, fill light, stabilizer

Distinctive

When photographing food, light has magical expressive power. Vivid, natural light can make the entire video even better. Generally speaking, when we express the shape and outline of solid food in the picture, we mainly use backlighting and side backlighting, because this can make the food appear more three-dimensional and form an easy-to-distinguish light and dark separation between the food and the environment. boundaries.

But not every shooting requires lighting. When shooting, the most natural and most comfortable light for the naked eye is the sunlight that is most easily ignored by us. So if conditions permit, just use natural light.

The first thing is the title and cover. The title makes the system unable to grasp the keywords, making it difficult to recommend highly. It is recommended that the cover be concise and echo the title. Do not use too much text on the cover image. You can refer to the cover design and titles of the same type of up owners. No matter how rich a work is and how well shot it is, if the cover is not attractive and the title has no keywords, it will not be able to drive traffic.