1. The trend of Chuanchuanxiang Red Sea hotpot opened up by the blue ocean of hotpot began in 2013. In the past two years, due to market oversupply, hotpot has ushered in a wave of store closures. The "China Catering Report (White Paper 2017)" shows that a large number of hotpot stores closed in 2017.

, dropped from nearly 10,000 at the beginning of the year to more than 7,000, a drop of 28%.

As a subcategory of hot pot, Chuan Chuan Xiang is essentially a variant of hot pot. It continues the spicy taste and shabu-shabu atmosphere of hot pot. It has a natural consumption base. In the Red Sea period of hot pot, it has ushered in an opportunity to rise.

2. The great prosperity of Chuan Chuan Xiang due to brand competition In Chengdu, the birthplace of Chuan Chuan Xiang, there are dozens of Chuan Chuan Xiang brands.

The competition among various brands has led to the upgrading of Chuanchuanxiang. From store decoration to service, from pot base development to fresh dish revolution, many Chuanchuanxiang brands have created exclusive features.

Wu District Backdoor Xiaojun Liver Chuan Chuan Xiang 3. Flexible and simple consumer proposition Chuanchuan lightens the hot pot dishes. The use of skewers reduces the amount of dishes and lowers the price of the dishes, which also brings a more flexible dining experience.

Experience, a dozen people can eat skewers, one or two people can also eat skewers, and they can get whatever they want, which also solves the problem of heavy flavors and difficulty in adjusting.

4. Consumers: The consumer price of cost-effective Chuanchuan is between Malatang and hotpot. The unit price of Chuanchuan is generally between 60-80 yuan, while the unit price of hotpot is generally more than 100 yuan.

The unit price is between 20-30 yuan.

Meat dishes cost 1 to 2 yuan, and vegetarian dishes cost 3 to 5 cents. A skewer only has 3-4 potato slices and 3-4 diced meats. Several people can eat many kinds of dishes, with the taste of hot pot, and also

Cheaper than hotpot.

5. Investors: The best choice From an investment perspective, the store area and decoration requirements of a Chuan Chuan Xiang shop are not as high as those of a hot pot restaurant. The threshold for opening a Chuan Chuan shop is lower. Excluding the decoration costs, you can do it with 20,000 to 30,000 yuan.

.

From an operational perspective, Chuan Chuan Xiang’s dish delivery method is for customers to pick up and serve themselves. This makes Chuan Chuan Xiang’s dishes easier to set than hot pot, and the personnel requirements are correspondingly reduced, which reduces management costs.

In terms of return rate, Chuanchuan Xiang has high gross profit and a quick payback. The payback period for opening a Chuanchuan Xiang store is within one year, and the cost can be recovered within half a year.

6. The Chuanchuan incense market is far from saturated. The life cycle of Chuanchuan is very long, and it is not yet at its peak.

In the category of Chuanchuan Xiang, there are still more variable and innovative points that have not yet been discovered.

For second- and third-tier markets, there is still a lot of room for market expansion in the community market.

In addition, the Chuanchuan crowd is younger, and within three years, the market for Chuanchuan Xiang can double again.