The emergence of Tik Tok has made many people. These "shaking friends" gained millions of fans' attention in just a few weeks through the Tik Tok platform. Where there is traffic, there is money to earn. If you have fans, you can realize it, and so can Tik Tok.
The following are the related skills compiled by Xiaobian according to the actual combat experience of the intentional teacher team, which are shared with you as follows. Platform subsidy:? Tik Tok rewards traffic, which can get more fans.
advertising realization: aiming at the deep-rooted users in Tik Tok's straight field, there are clear fan portraits, which are very suitable for building scene requirements, especially in food, funny, travel, music, talent, performance and other aspects. Advertisers provide exposed content, and broadcasters implant hard or soft content in their short video content.
The two data that advertisers are most concerned about are the volume and accuracy of fans. The larger the volume of fans, the straighter and more accurate the fans, and the more enthusiastic the advertisers are. At present, the price of Tik Tok advertisements published in the industry is 3 cents for a fan. In fact, most of the negotiated prices are 1.5-2 cents for a fan, that is, 1 million fans charge about 2, yuan for clockwork advertisements. The price of 3 cents is very small. Perhaps the fans are quite accurate, and the number of fans may reach more than 5-1W W. For example, Uncle Qi's brain fans are almost 3w W. If you calculate according to a fan's 2 cents, the income of that advertisement is 6w RMB! ! How amazing!
Many accounts have received cooperation from brands such as KFC, JD.COM, Alipay, Didi, mobile phone brand vivo, and clothing brand Uniqlo. Of course, these are only large-sized cooperation. The number of hundreds of thousands of fans will certainly be worse in terms of price and brand.
3.? E-commerce promotion-merchandise window: the store can be its own or others'. If it is others', we attribute it to the above advertising realization method, and our own store is called the realization of selling goods. The right to apply for shopping has been reduced from the threshold of 5-1w fans to the next 1w fans. Just a few days ago, the threshold of the number of fans was cancelled, which means that fans can also be opened. This is good news for accounts with a small number of fans! Guide users to the Tik Tok window to buy the same video product.
Li Ziqi, who has a strong carrying capacity, has a monthly sales volume of 12,817 for a brown sugar ginger tea product, with a monthly flow of more than 4,. Please note that this is only the monthly sales volume of one product, which is fierce. Tik Tok's got talent can also attach a purchase link when releasing the video, so we can jump directly to the store to buy when watching the video.
4.? Online celebrity derivative value realization: This is a more upscale game. Personal IP creation, model, online celebrity, entertainment circle, original singer, etc. Transformation to obtain derivative value, such as appearing in TV series, brand endorsement, opening concert tours, selling IP products, etc., the red star network and online celebrity star are trends, and Tik Tok reds can move towards personal IP and performing stars.
For example, Fei Qiming, who caught fire in Tik Tok, starred in the TV series "I'll wait for you in the future", and may set foot on the "star road" from now on. Liu Yuning relies on his personal value and strength. In just a few months, the number of fans has soared to 29.26 million, and he has repeatedly boarded CCTV, Hunan Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV and other major stages. Now he has started touring concerts all over the country, and Xiao Ning's fans are crazy and even catch up with the first-line stars!
5. Live broadcast: Live broadcast is one of the fastest ways to realize talent. Because live broadcast and short video have the same attributes, fans have a natural recognition of talent's live broadcast and are willing to follow. Many talented people drain fans to Taobao live broadcast room, and hundreds of millions of sales myths are born every day.
6. knowledge payment: for some vertical knowledge accounts, the subsequent knowledge payment realization logic can be introduced; Teacher Gu looked at the account of the world and realized 7 million yuan in April.
7. offline joining: online guidance, offline joining, many franchise stores play like this. Answer milk tea, opened 249 franchise stores in two months.
8. Offline drainage: To drain the offline stores, as long as you add an address location under your own video, all the fans will pass, and adding a location may bring hundreds of thousands of income to Daren. It is also the upsurge of online celebrity stores in the whole country.
9. community realization: bring fans to wechat, establish a community, and even sell goods continuously, with continuous income.
1. trading account number (mainly graphic):? The criterion for judging the value of an account is the number of fans and the characteristics of fans. Needless to say, the fan characteristics are generally divided into pan-entertainment fans and straight account fans, such as funny powder, emotional powder and Bao Ma powder. Compared with pan-powder, the unit price of precision powder is ten times higher.
most of this form is operated by teams in batches. One machine, one number, first keeps the number for about a week, and then makes the content in batches. Generally, fans start to sell it at about 1-2w, and some of them are sold together with their mobile phones and accounts.
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