The first is to put the product in real life. For example, it is more complicated to put your rice bowl in the cupboard, that is, to optimize it from the source. Photography should be combined with brand positioning, and in-store style only depends on the role of product style, which makes people feel substituted and safe.
The second point is to show the characteristics of the product with physical pictures, and to show the characteristics and selling points of the product with physical pictures, such as the durability of the hook, which will not fall off when hanging on the wall, just like this. Then the third point is to show the gift categories of products, such as buying food boards, sending kitchen knives or gadgets in the kitchen, which is also an aspect that can improve the cost performance of products.
Therefore, the fourth point is to highlight the sales volume of products. Generally, everyone will choose products with good reputation and large sales. Because most people have herd mentality, this aspect also needs everyone's attention. The fifth point is that it is best to have a real person try out the main picture of Taobao Baby, which is divided into the following points.
The third point is to use exhibition pictures of real people. If there is a model, use a real person's model, which is better than tile painting, hanging painting and lack of painting. Secondly, the product model diagram is displayed from multiple angles, because it can display the front and back at the same time, that is, the front and side, which is more comprehensive and attractive to customers than just showing one side.
The third type is a display diagram showing multiple real people, and the color of the main diagram should choose multiple real people, which is more conducive to improving customers' trust and security in products. Customers with a single picture always have all kinds of concerns. If there are many beautiful pictures of real people, it will have great visual impact and beauty, but if there are not too many, it will look more troublesome.
2. How to do the main picture of Taobao? 1, with strong pertinence. If you want to create a main picture with high click-through rate, you must design it according to the positioning of the store. The idea of trying to attract all eyes must be rejected. Clear the target group, and then according to their gender, age level, consumption level, personal preferences and other factors, combined with the baby's own characteristics, vote for it.
2. Clarity, exquisiteness, clarity, completeness and no deformation are the basic standards of a main drawing. On the premise of product orientation, the sales copy should be effectively conveyed to the buyer. In the search display page, the main picture is reduced a lot, which leads to the buyer can't see clearly when browsing, so he can't click.
When comparing these two pictures, you will find that the first picture is fresh and the font is large. In the case of reduction, both the product and the copy can be seen clearly. The second picture is a bit messy and the font is small. It's ok when you zoom in, but the text below is not clear enough when you zoom out. If it were you, which one would you click on?
3, highlight the selling point of the main picture, we must highlight the Taobao selling point of the product. This "selling point" can be mined not only according to the function of the product, but also according to the psychology of the target population to see what they expect besides the demand for the product itself. It should be noted that the outstanding selling point must not be separated from the product, otherwise it will usurp the host's role.
Highlighting the selling point of the product can not only let the buyer know the value of the product in a short time, but also form differentiation, which is different from the baby displayed on the same screen and allows more potential users to choose you.