1. Check the application qualifications? 1. Brand: Hot brands enumerated by Tmall. You can also recommend high-quality brands to Tmall. Some categories do not limit the brand entry. 2. Enterprise: Legally registered enterprise users, and able to provide natural products.

All relevant documents required for Cat’s entry are not accepted. Individual industrial and commercial households and non-mainland Chinese enterprises are not accepted. 3. Note: When the same entity opens multiple Tmall stores, it is required that the brands and products sold between stores must not be repeated. Only specialized stores under one major business category can

Can apply for a business 2. Prepare materials 1. Click to download the material package, please pay attention to select the category of business, store type, brand source 2. Please prepare the materials with the official seal (fresh seal) of the company that opens the store 3. If the application materials are missing, we will

Return to you for resubmission. It is recommended that you prepare all the information in advance and pass the review in one go. 3. Submit entry information 1. Select store type/brand/category 2. Fill in brand information 3. Fill in company information 4. Name the store Tmall 2018

Entry criteria? 1. Tmall has established a hot brand library based on consumer demand and market needs to look for merchants that provide high-quality goods and services. At the same time, merchants are also welcome to recommend good products and brands to Tmall to provide consumers with better services.

Quality goods and services.

2. Tmall can decide whether to allow entry based on the actual situation (including but not limited to factors such as brand demand, company operating conditions, service levels, etc.); at the same time, Tmall can require customers to provide other qualifications during the application for entry and subsequent operation stages; Tmall will

Based on relevant national regulations, industry development trends and consumer purchasing needs, the entry standards will be updated from time to time.

3. Merchants must truthfully provide materials and information.

(1) Please be sure to ensure the authenticity of the relevant qualifications and information you provide during your application for settlement and subsequent operations (if the relevant qualifications you provide (including but not limited to trademark registration certificates and letters of authorization) are provided by a third party, please be sure to

Verify the authenticity and validity of the documents first). Once the qualifications or information are found to be false, your company will be included in the list of non-honest customers, and Tmall will no longer cooperate with you; (2) Merchants should truthfully provide their store operations

Subjects and related information, including but not limited to information such as agent operators, actual store operating entities; (3) If Tmall has relevant regulations on changes to merchant information and materials, such regulations shall apply, but if the merchant changes the information listed in paragraph 2

Information should be notified to Tmall in writing fifteen days in advance.

4. Flagship stores refer to stores opened on Tmall with their own brands or brands exclusively authorized by the trademark owner.

Flagship stores are divided into the following types: 1. Flagship stores that operate one brand; 2. Flagship stores that operate multiple brands and each brand is owned by the same actual controller; 3. Flagship stores that are opened with service trademarks and operate multiple brands

(Hereinafter referred to as "shopping mall flagship store").

5. Specialty stores refer to stores opened on Tmall with brands that are generally authorized by the trademark owner.

(1) Specialty stores are divided into the following types: 1. Specialty stores that operate one brand; 2. Specialty stores that operate multiple brands and each brand is owned by the same actual controller.

(2) The authorization document issued by the trademark owner shall not have geographical restrictions (except for certain categories), and the authorization period shall not be less than six months.

6. Specialized stores refer to stores operating two or more brands under the same Tmall business category.

7. For details on the qualification requirements for applying to enter Tmall, please refer to the "Tmall 2018 Entry Qualification Detailed Rules" and "Tmall 2018 Shopping Mall Flagship Store Entry Qualification Detailed Rules".

8. Store deposit: Merchants must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with the "Tmall Service Agreement" and Tmall rules.

The rules provide for the payment of liquidated damages to Tmall and consumers.

Renewing merchants must pay a one-time deposit for the next year within the time required for renewal in the current year. New merchants must pay a one-time deposit for the current year after passing the application review.