The super melody and magical commentary make cooking as exciting as listening to a DJ, making people shake their legs when they hear it. He is the leader in the chef world and the best DJ in the hotel. Chef: Prairie Erdan.
Grassland Erdan is a post-80s self-media creator from Xilinhot, the pearl of the grassland in Inner Mongolia. He currently works as the cold dish supervisor at the largest Mongolian cuisine hotel in the area. He started shooting short videos at the end of 19, mainly about catering chefs. For that matter, I sometimes share my little life so that netizens can enjoy the grassland scenery together.
Erdan is a technical director who looks like a street kid. Even though he laughs at himself for not even graduating from junior high school, the little words in the video come right out of his mouth. Old Yu Geng, who often appears on camera, Like the "big bastard" in the kitchen, some netizens said that their combination is the chef version of "Stephen Chow and Ng Mang-tat", always bringing a lot of jokes to the audience, and Lao Yu is always doing something in Erdan's videos He wanders around regardless of whether he is working or not, and he is the first to get off work. Netizens always comment: Is he a hairdresser?
But in other people’s videos, Lao Yu is still a good hand. He is also very confident in cooking. He chats with two brushes and cooks without delay. It seems that he should be like the legend. The "Sweeping Monk" has become a blockbuster even if he doesn't sing.
The chef, Master Liu, is also admirable. The cooking is smooth and the details are in place, and the cooking posture is really handsome. The little pot dances like a tiger and a tiger, and it seems that he wants to make people mess up, and Lao Ge I no longer work at Prairie Impression and have chosen to work hard on my own. As the saying goes, "If we work together, we will be unparalleled, if we divide, each will be king." Everyone will have a good future. The CEO of the hotel is also very interesting and often brings his employees with him. Improve the food, sometimes bring two cow hooves, one for myself and one for extra meals for the employees. I also send 50 kilograms of pork belly for the employees to enjoy, and make a pot of braised pork that everyone eats.
When nothing happened, he even brought a big pig head to Xunjiang. Half of it was taken away and half of the staff ate it. The little taste was golden and attractive. Tourists from other places came here to order dishes for the chefs to cook, and even There is a big competition between chefs.
Grassland Erdan has been making videos for two years this year. Now he has more than one million fans and a monthly salary of over 10,000. It can be said that it has exceeded the income of a chef. Erdan’s original intention of making short videos He also hopes to bring happiness to everyone, and also promote his hotel to increase its popularity, so the boss can also be happy with the money he and his colleagues earn. Of course, he also had confusion and doubts at the beginning, but he overcame these small problems. . So how much does Erdan earn from shooting short videos in a year?
His content records the food, beauty and humanities of the grassland, and actually teaches people how to cook. Erdan’s September video alone has more than 9 million views, and the unit price of short video playback is It is determined based on the interaction of comments and likes, plus on-demand rate, completion rate and other indicators.
Grassland Erdan’s video is very interactive, so its unit price should be 40 yuan for 10,000 views. In this way, the monthly income before tax can be 36,000 yuan. This is If you insert a small advertisement in the video, 50,000 yuan per month should not be a problem, and 500,000 yuan a year is also easy. If there were multiple platforms synchronized, Erdan would have become a millionaire, because he has his own He has his own job, so the video updates are not stable. The average video volume per month is seven to eight, but his playback volume and interaction volume are very high.
Although Grassland Erdan does not have high academic qualifications, he has the courage to follow the pace of new things, learn and make progress, and create his own unique label. This may be the multi-faceted factor for his success.
It may also be a great inspiration to netizens, as Erdan said: Now is the era of self-media and the best time for grassroots counterattacks. Erdan also used his own growth to speak out. , As long as you have a dream in your heart, what can you do even if you are a cook? You can still achieve great success!