On June 65438+ 1 October1day, the investment community confirmed from Naixue Tea that it had recently completed the Series C financing of more than US$ 65438+billion, and the lead investor was PAG. At this point, Naixue Tea has completed the fifth round of financing since its establishment, and it is rare to get another round of financing in the cold winter.
Behind Naixue's tea is a romantic love story. After 20 15, 80, Peng Xin and Zhao Lin formally established Naixue Tea, and after the A+ round of financing on 20 18, they became a new tea unicorn with a valuation of 6 billion yuan. Now in the past three years, Naixue's tea valuation has doubled again-according to Bloomberg News, after this round of financing, its valuation will be close to 2 billion US dollars (about 654.38+0.3 billion yuan).
"After the IPO of consumer companies such as Perfect Diary and POP MART broke out in 2020, new tea will be listed on 202 1." A primary market investor judged that both Xicha and Naixue Tea were competing for the first share. Behind these famous tea brands-Xicha, Naixue Tea, Modern China Tea Shop, etc., are the collective appearances of young founders such as Nie Yunchen, Peng Xin, Zhao Lin and Lv Liang.
The valuation is as high as 654.38+03 billion yuan.
Naixue announced a new round of financing, and well-known PE entered the game.
The first financing of new tea is 202 1, which has already fallen snow.
On June 65438+ 1 October1day, the investment community confirmed from Naixue Tea that it had recently completed the Series C financing of more than US$ 65438+billion, and the lead investor was PAG. This is the first time that Taimeng Investment Group has invested in domestic tea brands. In the past few years, this well-known Asian PE has invested in financial and technology companies.
Nai Xuecha said that the company will increase investment in product research and development, and will continue to deepen the supply chain and digital construction to provide consumers with better products and experiences. Naixue will also join hands with authoritative organizations to promote the establishment of new standards in the tea industry.
Naixue's tea was once the first unicorn in China's new tea industry. As early as 20 18, Naixue Tea completed the A+ round of financing in which Tiantu invested several hundred million yuan. After this round of investment, the valuation reached 6 billion yuan, becoming a veritable unicorn.
There is another episode. Naixue's tea once rejected the investment of Xin Xu, the founder of today's capital. "At that time, the first tea shop in Naixue opened. She came to drink six cups of tea in one afternoon and asked us if we were short of money. We said no shortage. " Peng Xin revealed in an interview.
Peng Xin said that they were moved by a training arranged by Tiantu Investment because they chose Tiantu Investment in the initial rounds of financing. "Feng Weidong, the partner of Tiantu Investment Management, specially told us Tiantu's analysis on the field of consumer goods, the report on our industry, all their research on Starbucks, the research on our group, and some models for their judgment on consumption upgrading. We think this is very thoughtful. " On the other hand, Tiantu Investment also meets the requirements of Peng Xin and Zhao Lin not accepting gambling and planning.
Naixue's tea A+ round of financing only took one lunch. "We had lunch with Pan Pan, the managing partner of Tiantu Venture Capital Fund, and discussed this year's development plan. He wants another sum of food and grass. He asked me how much money I lacked, and he wanted it all. " Peng Xin once recalled.
In the following two years, Naixue's tea has not been financed, and the old rival Xicha has also fallen into silence in financing. Until 2020, Naixue Tea completed a new round of financing, which was led by Shenzhen Venture Capital. According to Bloomberg News, the latest valuation of Naixue's tea has reached nearly 2 billion US dollars, about 654.38+03 billion RMB.
Since 2020, the IPO rumors about Naixue's tea have been uninterrupted. At the beginning of 2020, it was reported that Naixue's tea was planned to be listed in the United States that year, and it was planned to raise 400 million US dollars. In July 2020, He Gang, former chief technology officer of Luckin Coffee, joined Naixue as CTO. At that time, it was reported that Naixue introduced He Gang at this time or because it was brewing for listing; In September, it was reported that Naixue moved its planned listing location from the United States to Hong Kong, and planned to list in Hong Kong before the end of 20021. However, Naixue's tea has always replied that there is no listing plan.
The birth of tea unicorn;
Since the blind date, the couple have opened 500 stores.
Behind Naixue's tea is a romantic love story.
Peng Xin, who graduated from the School of Business Administration of Jiangxi University of Finance and Economics on 20 10, initially worked as a brand director in a listed IT company, but like many girls, Peng Xin also had a "baking dream" in her heart.
20 12 12, Peng Xin chose to resign and start a business. At first, she drafted a business plan, focusing on drinks, baking and teaching, but she has been trying to find partners. "This plan now looks naive and unprofessional, with too many things to do and no experience and resources." Peng Xin once recalled.
Until I met Zhao Lin. On March 20 13, Peng Xin met Zhao Lin, who worked hard in the catering industry for many years at that time, under the recommendation of a friend. Facing Zhao Lin, the predecessor of the catering industry, Peng Xin spent two hours telling his dream of starting a business in Kan Kan. I don't know if I am familiar with it. Zhao Lin came with the purpose of blind date. Before that, all social activities that were not blind date were put off by him.
For their first meeting, Zhao Lin recalled in a speech: "After reading her plan, I think this girl has a lot of ideas, but I also know in my heart that this project is difficult to succeed, and lack of experience is the biggest shortcoming." So Zhao Lin gave a solution to the problem, that is, Peng Xincheng became his girlfriend. "She said yes! I said, are you serious? She said yes! Since then, we have been together every day, and in three months, we will get married. "
Soon, Zhao Lin and Peng Xin put their entrepreneurial dream into practice and registered the trademark of "Milk Snow Tea" on 20 14.
The reason why the brand is called "Naixue" comes from the screen name of Peng Xin. "When you see this name, some people will think of the beautiful girl who makes tea, and some people will think of the snow all over the sky ... In short, we hope that everyone who sees this name can think of beautiful things."
In the process of preparation for more than a year, the biggest problem that Zhao Lin and Peng Xin encountered was site selection. Naixue's tea shops are all over 200, which is rare in the industry. Peng Xin once revealed: "At that time, no shopping center was willing to give a large-scale booth to a tea brand, so it took us half a year to find a position."
20 15, 1 1, the first milk tea shop in Naixue, Shenzhen Zhuo Yue Century Store, opened. Within one month, Happy Coast Store and Huaqiang North Jiufang Store also opened one after another. Because they started from scratch, Zhao Lin and Peng Xin opened three stores in one breath, and even mortgaged their houses to the bank.
Such a radical idea, now it seems that Zhao Lin and Peng Xin are right. With the innovative dual product line model of "milk tea+soft European bag", Naixue's milk tea has embarked on the rapid expansion of Zhang Zhilu in Zhang Zhilu. According to the data of official website, by the end of 65438+February in 2020, Naixue's tea has spread all over 70 cities in China, and nearly 500 direct stores have been opened. On June 5438+065438+ 10, 2020, Naixue Tea also opened a brand-new store type "Naixue PRO" in Shenzhen, which is the fourth store type after Naixue Tea, Naixue Tavern and Naixue DreamWorks.
Not only that, Naixue's tea, which has always taken Starbucks as the industry benchmark, has quietly launched seven coffees, and the coffee track has great potential. Perhaps in the future, we will see this new tea unicorn meet the coffee giant on the frontal battlefield.
A new generation of founders collectively appeared.
202 1, new tea is on the market.
China new tea quietly came to the second half, and the person in charge behind went to the front desk. Behind these famous tea brands-Hi Tea, Naixue Tea, Modern China Tea Shop, Mixue Ice City, etc. Is the collective appearance of young founders such as Nie Yunchen, Peng Xin, Zhao Lin and Lv Liang.
The main rival of Naixue's tea is Xicha, a post-90s generation. Nie Yunchen 199 1 was born in Jiangxi, and then came to Jiangmen, Guangdong with his parents. 20 10 19-year-old Nie Yunchen started a business in Guangzhou and opened a mobile phone shop after graduating from university. Mobile phone business is not good. In 20 12, Nie Yunchen opened a shop called Huangcha and started the milk tea business.
In 20 16, Nie Yunchen renamed the royal tea he founded as Xicha, and obtained financing of 65,438+billion yuan from IDG capital and angel investor He Boquan, thus the story of new tea in China began. Since then, Nie Yunchen led Xicha running all the way and gathered a number of venture capital institutions. In August, 2020, Nie Yunchen, the founder of Xicha, was ranked as the youngest among Shenzhen Chuangfu 8 1 with a net worth of 4.092 billion yuan. Prior to this, Xicha received the C round of financing jointly led by Gaochun Capital and Coatue Management, with a valuation of 654.38+06 billion.
Nowadays, the battle for the first share of new tea brands has quietly started. In September 2020, it was reported that Xicha planned to go public in Hong Kong before the end of 20021,with an estimated financing of 400-500 million US dollars. It is widely believed in the industry that the round in March last year was the last round of financing before the IPO of Xicha. As early as the end of 20 19, Xicha had made a number of changes in industrial and commercial information, which was interpreted by the outside world as preparation before IPO.
However, another online celebrity brand, Modern China Tea Shop, has taken a different path. Lu Liang, the founder of modern China Tea Shop, was born in 1980s. Like Nie Yunchen, he also founded several companies, including advertising companies, popcorn sales and lo mei shops. In the winter of 20 13, Lu Liang founded the tea brand Modern China Tea Shop in Changsha, and opened the first shop. After years of seclusion, the modern China tea shop has become a new landmark of Changsha cuisine with the same reputation as stinky tofu. By the end of 2020, the modern China Tea Shop had just left Hunan. On the other hand, both Xi tea and Naixue tea are expanding overseas.
Modern China Tea Shop has been invested by Tiantu since its establishment. Since then, investors have also included Shunwei Capital, Sheng Yuan Capital and Source Capital. "Modern China Tea Shop has not seen investors since last year." A VC partner close to a modern China tea shop revealed to the investment community. In other words, VC/PE can't vote if it wants to.
In the tea circle, there is also an online celebrity brand that has to be mentioned, that is, Mi Xue Bing Cheng. From the roadside cold food stall in 1998 to the first 20-square-meter shop in 200 1, and now to the national chain organization focusing on fresh ice cream-tea, Zhang Hongchao, a native of southern Henan, has interpreted another story of grassroots counterattack.
Looking back on 2020, China consumer goods enterprises can be called an IPO explosion-both established enterprises such as Nongfu Spring and Blue Moon went public, and brands belonging to young people such as Perfect Diary and POP MART rang the bell. 202 1 this year, it is time for the new tea enterprises that have been running around for many years to move to a higher stage. As many investors have judged, "the tide of new tea listing is about to kill."